Yash Mandlesha🎯's Linkedin Analytics

• 4+ years of experience in managing Google Ads & YouTube Ads for clients across globe. • Experienced in Campaign Optimization (Generating decisions, scaling up campaigns, Budget adjustments, seasonality management, etc). • Worked with clients from all over the world in a variety of sectors (B2B, B2C, SaaS, Retail) who have monthly budgets ranging from $1K to $130K. • Enjoy testing and developing marketing strategies that drive profitable results while embracing the continuous improvement approach (define-measure-analyze-improve-control). • Expert in Google Search, Shopping, Discovery, Performance Max and App install campaigns. • Expert in planning and launching YouTube ads and conducting extensive ad testing to assess the effectiveness of different ad elements, including headlines, visuals, primary text and calls to action. • Expert in consulting the development team to design high-converting landing pages for clients. • Core understanding of conversion tracking and attribution modeling including tags creations, conversion settings, look back window, and custom variables. • Good command over Google analytics universal and GA4.