Merlin Marketing

Merlin is my personal foray into the world of Digital Marketing!

I scaled Merlin Marketing from the ground up, attracting a team of talented digital marketing professionals to provide simple and strategic marketing services to our clients. We specialize in enhancing online sales for various B2B SaaS, FinTech, EdTech, and D2C businesses through various marketing channels, including SEO, SEM, Content Marketing, Email Marketing, Social Media Management, and Ads.

At Merlin, I personally believe that a small team of elite soldiers can accomplish way more things than an army of rookies. 

Under my leadership, we have successfully helped multiple businesses out there like Elementor, Omnisend, NordVPN, and a lot more to enhance their online presence, drive website traffic, and boost their online sales.

Founder & CEO

Salespanel

Salespanel helps B2B organizations prioritize revenue streams with the help of data processing, data warehousing, data stitching, and AI/ML.

My key roles include:

1. Created and implemented a comprehensive content marketing strategy to enhance their brand visibility and engagement.

2. Developed a targeted link building plan, identifying high-value opportunities to improve their website's authority and search engine rankings.

Link Building Strategist

Marveta

Key Highlights of my Role at Marveta included:

1. Leadership and Operations Management:

- Established and directed the overall vision, strategy, and day-to-day operations of Marveta, a SaaS marketing agency.
- Oversaw and mentored a team of 17+ employees, providing guidance and support to ensure optimal performance and alignment with company goals.
- Implemented efficient processes and workflows, fostering a collaborative and productive work environment that propelled the agency's growth.

2. Sales and Client Management:

- Personally handled the sales cycle, from identifying and engaging prospects to closing deals and onboarding clients, specializing in SEO, Content Marketing, and Link Building services.
- Built and maintained strong client relationships, ensuring high levels of satisfaction and retention through effective communication and service delivery.

3. Business Growth and Achievement:

- Played a pivotal role in scaling Marveta's revenue, steering the agency to an eight-figure milestone within a remarkably short span of two years.
- Identified market opportunities and implemented innovative strategies that contributed to the agency's rapid growth and market positioning.
- Collaborated closely with the team to continuously refine and enhance service offerings, staying ahead of industry trends and client needs.

4. Strategic Planning and Development:

- Formulated and executed strategic plans to drive business growth, consistently seeking new avenues for expansion and improvement.
- Led initiatives to optimize operational efficiency and maximize profitability while maintaining a focus on delivering high-quality services to clients.
- Fostered a culture of innovation and excellence, encouraging creativity and out-of-the-box thinking within the organization.

Co-Founder & CEO

CloudTalk

CloudTalk is a global tech company transforming customer experience by enabling businesses to build lasting relationships with their customers.

My key roles and responsibilities were:

1. Developed and implemented a strategic link building plan to improve Cloudtalk's website's authority and visibility on search engines.

2. Identified high-quality, relevant websites for potential link building opportunities.

3. Conducted outreach to bloggers, influencers, and other relevant parties for guest posting and link exchange opportunities, ensuring they align with Cloudtalk's brand and audience.

Link Building and Outreach Specialist

Elementor

Elementor is the leading website builder platform for professionals on WordPress. 

My key roles and responsibilities were:

1. Developed and executed a strategic link building plan to enhance Elementor's website authority and search engine rankings, resulting in increased organic traffic.

2. Identified and secured guest posting opportunities on high-value websites, leading to an expanded digital presence and strengthened brand reputation.

3. Managed the entire outreach process, from initial contact to content submission and follow-ups, ensuring smooth collaborations.

4. Monitored and reported on link building and guest posting results, making necessary adjustments to optimize success.

UnboundB2B

Being part of the very first marketing teams at UnboundB2B, my contributions included:

- Directed comprehensive SEO strategies, overseeing both on-page and off-page optimizations, resulting in a 20% increase in organic traffic within six months.

- Handled end-to-end social media management, crafting engaging content and implementing targeted campaigns that amplified brand presence and drove a 30% rise in follower engagement.

- Managed content marketing initiatives, creating compelling and SEO-driven content that contributed to a 25% boost in website conversions.

- Collaborated closely with the design team to produce impactful assets including ebooks, landing pages, and infographics, aligning visual content with marketing objectives and enhancing user engagement.

Digital Marketing Executive

Vamanos Digital

I helped Vamanos Digital scale by:

- Generating new business opportunities through proactive outreach and relationship building, resulting in a 30% increase in client acquisition within the first six months.
- Conducting market research and analysis to identify potential clients and collaborated with the marketing team to tailor proposals and presentations.
- Managing the end-to-end sales cycle, from initial contact to contract negotiation and closing deals, consistently meeting or exceeding quarterly revenue targets.
- Cultivating strong client relationships, addressing inquiries, and ensuring ongoing client satisfaction, leading to a 25% increase in client retention.

Business Development Executive

CALLING 24O7 BPO SERVICES PRIVATE LIMITED

Here's my contribution at Calling24by7:

- Provided top-tier customer service via phone and email, resolving inquiries promptly and maintaining a high level of professionalism.
- Managed high call volumes while consistently meeting and surpassing service targets, resulting in a 95% customer satisfaction rating.
- Collaborated with cross-functional teams to address complex issues and streamline communication processes.

I was also recognized with an "Employee of the Month" award for exceptional dedication and service excellence.

Customer Service Representative

Hey there! I'm Yash Chawlani, passionate about helping businesses thrive through strategic marketing. My expertise lies in SEO, Content, and Performance Marketing.

I bootstrapped and scaled Merlin Marketing from the ground up, attracting a team of talented digital marketing professionals, and have successfully helped multiple Enterprise brands out there like Elementor, Omnisend, NordVPN, and a lot more to enhance their online presence, drive website traffic, and boost their online sales. 

No fluff, no BS. Just some cool marketing tactics to grow your business online and hit your quarterly revenue targets. 😄

Previously, I have successfully bootstrapped and led Marveta, a SaaS marketing agency to 8 figures in just one year.

Well, I also write some interesting stuff about marketing. You can find my blogs on G2, Mention, Envato, Business2Community, SmallBizTrends, and a lot more.

For marketing collaborations, partnerships, or other opportunities, drop an email at hello@yashchawlani.com 🧙🏻‍♂️

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