Yasmina Ouldji's Linkedin Analytics

Experienced growth and marketing leader with 10+ years of experience helping global organizations drive acquisition, retention, and sustainable revenue growth. I’ve had the privilege of building and scaling performance marketing frameworks, launching innovative strategies, and working closely with senior stakeholders to deliver impactful results. At Uber, I was one of the first hires in the EMEA marketing team, where I contributed to building the foundation of the region’s performance marketing strategy. Over time, my scope and responsibilities grew, allowing me to play a key role in scaling operations and driving user acquisition across multiple markets. At TikTok, I joined during its early stages of expansion in a highly competitive market. My focus was on establishing a credible product offering, supporting strong growth, and helping to secure long-term revenue streams in a rapidly evolving landscape. Now at Skill & You, I am part of a strategic transformation journey for a leading e-learning company. My work involves rebuilding core systems to enable healthy and sustainable growth, optimizing marketing channels, and strengthening CRM strategies to deliver measurable impact.