Yasmine El Shafei, SCMP, MBA's Linkedin Analytics

As a VP for Strategy and Business Development at Multiplier Consultancy and a VP, Programs at IABC/Toronto, I leverage my 20+ years of experience in strategic communication, marketing, and management to help corporations and executives tell their stories, build relationships, and achieve results. I hold a Master's degree in Finance, Marketing, and Strategic Management, and a Certificate in Solution-Focused Brief Coaching. I am also certified as a Strategic Communication Management Professional (SCMP) by the Global Communication Certification Council. My core competencies include strategic communication, content creation, messaging development and design, reputation management, c-suite profiling and training, reputation management, and social responsibility. I have worked with multinationals and corporate giants across various sectors, such as banking, healthcare, education, and technology. I am passionate about empowering and mentoring communication professionals and volunteers, and facilitating their growth and development. My mission is to enhance the value and impact of communication as a strategic function and a career path.