Mindstar Digital

• Independently manage paid social media campaigns with a focus on Meta Ads for brand awareness, content engagement, and lead generation.
• Develop and implement full-funnel paid social strategies to drive client objectives.
• Conduct in-depth audience research and segmentation to optimize targeting and increase conversion.
• Monitor campaign performance in Power BI, analyzing key metrics to refine strategies and improve results.
• Create compelling ad creatives using Canva and oversee A/B testing for ad variations.
• Led Meta Ads campaign for a small business, generating 50+ leads under a tight budget through precise targeting and optimization.

Social Media Marketing Specialist

Reformation

• Achieved over $100,000 in sales by delivering a data-driven, customer-centric approach.
• Developed and executed email marketing strategies to improve customer acquisition and retention.
• Leveraged influencer relationships to enhance brand visibility and organic reach.
• Conducted market analysis and sales performance reporting using Looker and Excel.

Sales Supervisor

Sales Associate

CP3 Consultoria de Excelencia

• Assisted in the execution of paid and organic social campaigns for multiple clients.
• Managed content calendars and developed ad creatives optimized for paid performance.
• Conducted ad performance tracking and provided recommendations for campaign improvements.
• Supported audience research and data analysis to enhance ad targeting and engagement rates.

Social Media Coordinator

Taplio

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Yasmin Monteiro's Linkedin Analytics