Helping DTC brands grow profitably with paid advertising and email marketing

As a Director of Digital Marketing, I specialize in driving growth and revenue through high-impact advertising and creative strategy. I manage and optimize Facebook Ads campaigns, develop data-driven creative strategies, and analyze performance to maximize ROAS. My expertise lies in crafting scroll-stopping ad creatives that capture attention and convert, leveraging consumer psychology to create engaging ad experiences.

I hold a Master’s degree in International Marketing from Middlesex University London, where I developed a deep understanding of global marketing strategies. Additionally, I have multiple certifications in Google Ads, LinkedIn Marketing Solutions, Reddit Ads, and more.

I’m passionate about digital marketing and eCommerce, always testing new tools and creative approaches to improve campaign performance and deliver exceptional results.

🚀 Want to improve your ad creatives and scale your campaigns? Book a free strategy session with me today! Let’s discuss how we can elevate your brand and drive real results.

📅 Schedule a call here: https://www.yall.co/#contact

🚨 HIRING a Designer (full-time) to join our team.

Comment "ME" below if you're interested and based in the Americas or tag someone who might be interested!

(previous experience working for an agency is a plus)

Yassine El Boucham

ChatGPT Ads are coming.
And everyone’s fixated on one thing

$60 CPM.

“Way too expensive”
“3× Meta”
“Who would pay that?”

But that framing misses the point.

CPM only matters if the impression is passive.

Meta = scrolling
ChatGPT = asking

That’s a huge difference.

When someone types a question, they’re not browsing
They’re actively trying to solve a problem right now.

That’s not awareness
That’s intent.

On Google, we already pay the equivalent of $50–$100 CPM

And nobody complains.
Because those impressions convert.

So the real question isn’t:
“Is $60 CPM expensive?”

It’s this:

"Will ChatGPT ads behave like upper-funnel awareness or lower-funnel demand capture?"

If it’s mid-funnel → $60 is pricey.
If it’s true high-intent → it might be cheap.

Same CPM.
Very different outcome.

The platform doesn’t set the prices
The intent does.

This is why most ads feel generic.

They talk to people.
Not to situations.

Compression socks help athletes recover
Travelers use them to survive long flights without swelling

Dry shampoo keeps hair fresh between washes
Festival-goers use it when showers aren’t an option

Buying decisions aren’t demographic.
They’re contextual.

If your message isn’t tied to a moment,
it won’t feel relevant.

Segment by use case, not persona

Here's how:
1️⃣ Identify 5 situations when people reach for your product
2️⃣ Translate each use case into a promise
3️⃣ Build creative per use case
4️⃣ Send traffic to matching landing pages

If someone doesn’t think “this is for me,”
you’ve already lost.

taplio

Yassine Boucham's Linkedin Analytics

Yassine El Boucham

Performance ScoreYassine El Boucham's LinkedIn Performance

Yassine El Boucham's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Yassine Boucham's Linkedin Analytics

Yassine El Boucham

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yassine El Boucham's LinkedIn Performance

Yassine El Boucham's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Yassine Boucham's Linkedin Analytics

Performance ScoreYassine El Boucham's LinkedIn Performance

Yassine El Boucham's Best Posts (last 30 days)