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๐ *Architect-turned Growth Marketer | Product Marketing | Startup Generalist* Iโm R. Sai Yaswanth, a growth marketer who blends creative storytelling, product thinking, and data-driven execution to help startups scale. My journey started in architecture โ where I learned how to design structures that balance form and function. That foundation now fuels my work in growth and product marketing, where I design systems that balance customer psychology and business outcomes. Over the past 3+ years, Iโve: * Scaled influencer-led campaigns worth โน1Cr with repeatable ROAS. * Improved week 1โ4 retention from 23% โ 41% through lifecycle & cohort analysis. * Reduced CAC by 30% while 10X-ing ad CTR with 50+ creative iterations. * Drove 50K+ organic mentions from a Web3 GTM campaign using viral loops. * Boosted activation rates by 26% with segmented onboarding flows. * Partnered directly with founders & CXOs to align growth, product, and sales. ๐ก My edge? Iโm not just a marketer. Iโm a **startup generalist** who can switch hats from running GTM experiments to building dashboards, enabling sales, or automating processes with AI and no-code tools. ๐ Recognized as Best Employee at GrowthSchool (2024) for driving retention uplift, automation, and scaling influencer campaigns. I thrive in fast-paced, zero-to-one environments where ownership is high and experiments are bold.
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