Yawa Degboe's Linkedin Analytics

As a Director of Demand Generation at Vimeo, I lead and execute marketing strategies to increase awareness, produce marketing and sales qualified leads, and generate sales pipeline. With over 10 years of experience in B2B SaaS and international organizations, I have a proven track record of driving growth and revenue through account-based marketing (ABM), digital marketing, and cost per acquisition (CPA) models. My core competencies include search engine marketing and optimization (SEM & SEO), video marketing, programmatic display, real-time bidding, and affiliate marketing. I am well-versed in planning and optimizing sales and marketing funnels, and building relationships with publishers, advertisers, ad networks, and agencies. I am also fluent in French, English, intermediate in German, and passionate about poetry, writing, and art.