Yegor Kuznetsov's Linkedin Analytics

I deploy media, PR, analyst relations, and content marketing programs that take organizations to new levels. Specialties: excellent media and analyst contacts, unique ability to gain media coverage with print and electronic outlets worldwide. In-depth international experience and multilingual writing and speaking capacity | Strategic and tactical communications plan development | Social media expert | Agency and corporate experience | I am looking for a new challenging media and analyst relations role. Career highlights: Revamped a media relations and content marketing strategy for Redzone. Secured 44 media hits in 10 months, contributing to 23% sales lead growth. Applied a content cascading approach that allowed the company to reduce the content marketing budget by 35% while almost doubling the organic website traffic. Built and executed a high-impact strategic communications plan for TrueCommerce. Analyzed TrueCommerce situation and realized that its platform, while profitable, is an amalgamation of boring legacy solutions that cannot excite the media. Solved the problem in two weeks by persuading the leadership to capitalize on the human, and emotional factors of the software selection, adoption, and implementation and building a comprehensive communications plan. Created a library of detailed customer stories with a tinge of drama resulting in explosive coverage growth - over 250 stories in four years and 11% sales leads growth annually. Developed a strategic analyst relations program. TrueCommerce had its obvious niche with a large addressable market. However, key research firms (Gartner and IDC) retired their market category. Worked with key analysts and the company’s Chief Evangelist to build trust and persuade the analyst community to create a new category where the company was placed as a Leader. This was instrumental for two equity events exceeding $600 million. Developed a network of international marketing and distribution partnerships for IceWarp. The project, completed in three months, resulted in a 600% global media coverage surge and explosive sales channel growth.