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Yerlan Kus's Linkedin Analytics

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Yerlan Kus

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I manually reviewed 100 SaaS Landing Pages in 2023, all of which I found through Google Search Ads. And guess what...? 90% of websites failed to resonate with the ads and users requests. As a result: 1. Customers leave the website 🚪👋 2. Increased customer acquisition costs 💰📈 3. Missed revenue opportunities from potentially thousands of users 💸 In B2B companies, it's common to see customers click on an ad, land on a generic website, not understand why they should buy, and then leave. The marketing team then looks at the data, attempts to create a better ad, and spends more money to start the cycle again. Website conversion is the most accessible way to increase revenue. Personalizing the website to meet the needs of each user segment is essential, but there are some challenges: 1. You may not have a dedicated team to develop 100+ landing pages for various segments, locations, or keywords, etc. 🤷‍♂️ 2. It may be time consuming. ⏰ 3. Don't assume that users will be able to find what they need on their own. The initial 10 seconds on a website are essential for determining whether they stay or go🚪 4. Customization takes forever (you always *wait* for *designers* or *developers*). 😩 5. You don't prioritize website conversions 🎯 💰💵 Let's calculate the simple economics of fictional SaaS by year: Let’s say, your ACV = $20,000 Number of visitors on the website: 5000 per month * 12 = 60 000 per year Conversion1: Visit → Demo (Zoom calls) = 1.5% Conversion2: Demo → Sale = 25% ARR: ((Visitors * Conversion1) * Conversion2) * ACV = ((60 000 * 1,5%) * 25%) * 20 000 = $4 500 000 Increasing website conversion rate by just 1% can lead to significant revenue growth. For example, increasing demo conversion from 1.5% to 2.5% can boost ARR from $4.5m to $7.5m 🚀🚀 🚀 . Simply displaying the right content at the right time can work wonders. Pipedata AI has developed an AI-driven system that creates 1000+ variations of landing pages and selects the best option based on conversion rates. The service requires just one line of code and does not require engineers to implement it. Combining our machine learning capabilities with your marketing ideas, you can personalize your website for each uniq visitor coming from Google search ads. Ready to turn more ad clicks into customers? → Join the early birds: https://ai.pipedata.co → Or get priority access by booking a call with me at https://calendly.com/pipedata-ai/15min

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