Marketing Consultant

The Inner Scout

The Inner Scout is a coaching and training company that helps people navigate through life and career challenges by helping them connect with their inner voice, values and strengths.

Founder

YouTube

- Driving marketing strategy and identifying opportunities for YouTube ads across APAC by working closely with global & local marketing, sales, go-to-market and research teams
- Developing the core brand positioning, a strong narrative and key messaging mix, rolling out across APAC
inc. digital and offline campaigns, improving the B2B perception of YouTube in APAC significantly
- Leading a team of two for scalable regional content marketing, partner marketing, digital media campaigns to drive thought leadership in the OTT industry and sales activations
- Identifying the APAC advertiser needs to develop, position, and roll-out new YouTube ads products together with go-to-market, product, and local teams
- Shaping customer and competitive research, turning data, trends and insights into strong claims and narratives

YouTube Regional Marketing Manager - APAC

Google

- Growing global SMB segment by lead generation, acquisition and optimization by building and running digital media campaigns, website traffic and in-product analytics, ROI optimization, A/B testing and email marketing
- Leading a team of five and partnering with agencies to build a complete Customer Life Cycle including user segmentation, lead generation, acquisition, onboarding, scalable growth and optimization and re-engagement

Global AdSense Digital Marketing Manager

- Driving global product positioning, communications strategy and roll-out of new AdSense features with above-target adoption rates and PR impact
- Content and social media marketing for global AdSense accounts with over 3M followers, growing the audience by 20%, engagement rate by 40%, and acquisition rate by 145% y-o-y

Global AdSense Content & Social Media Marketing Manager

Google ads management for high-value SMB accounts in Turkish market

AdWords SMB Google Ads Account Strategist

Philips

- Management of Philips male personal care product category in Turkey
- Preparation of yearly and quarterly product marketing strategy & plan based on business opportunities through market and competitor analysis, pricing, consumer research and segmentation, brand health tracker
- Partnering with agencies on creative and media planning & media buying to launch 360 ATL and BTL marketing campaigns on paid, earned, owned media and partnership with sales and ecommerce teams to increase in-store sales
- Gained the category market share lead over Braun (P&G) with the male shaver campaign

Assistant Brand Manager - Philips Personal Care

Borusan Mannesmann

Management of B2B sales to German speaking markets

Assistant Export Sales Specialist

YouTube Regional Marketing Manager (APAC) at Google & Professional Coach

Hi! My name is Yiğit. (pronounced "yeet")

I'm a marketing leader with 13+ years of international digital & brand marketing experience across global and regional teams in Philips, Google, and YouTube. 

I'm passionate about understanding the human mind, and telling powerful stories. I hold a Master’s degree in Digital Marketing and during my marketing career, I experienced: 

- Making Philips Personal Care #1 in category market share passing P&G with ATL & BTL campaigns built on key consumer insights and winning a social media marketing award
- Leading an acquisition and growth marketing team to build a complete AdSense SMB customer lifecycle with a 4x revenue increase globally
- Driving YouTube B2B marketing strategy in APAC to make it the most favorable ad platform for advertisers via a new brand positioning and digital marketing campaigns

Taplio

Yigit Yucel, ACC's Linkedin Analytics

Yigit Yucel

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Yigit Yucel

Want to drive more opportunities from LinkedIn?

Yigit Yucel, ACC's Linkedin Analytics