Camps 'R'​ Us

Led the marketing strategy for a premier Long Island summer day camp, driving brand growth and community engagement. I develop and manage dynamic digital content across social media, email, and video platforms to boost camper enrollment, strengthen parent relationships, and support staff recruitment. I work closely with directors, vendors, and creative teams to capture the spirit of camp life, promote trips and special events, and elevate our brand through compelling storytelling, thoughtful design, and meaningful outreach.

Marketing Director

MooseDaPuppy

- Designer and create custom pet clothing
- Manage an Etsy store and develop a strong brand presence on Instagram

Owner and Designer

Hack for LA

UI/UX design of Transportation Demand Management calculator for the LA Department of Transportation, to help property developers be active participants in helping LA to achieve its sustainable city goals for its 2025 and 2035 targets.

Design Lead

MerchDirect

- Graphic Design (Pre-Print): Demonstrates proficiency in design principles. Known for meticulous attention to detail, excels in effective client communication, and seamlessly integrates feedback to produce exceptional products.
- Dashboard Design (Data Analysis): Designed an easily interpretable data visualization dashboard tailored for cross-functional teams, which significantly enhanced workflow transparency and markedly boosted efficiency in production decision-making processes. 
- Pricing Calculator Design: Developed an interactive pricing sheet facilitating collaboration between design, production, and merchandising departments, enhancing profitability; this highlights my ability to simplify complex processes through digital tools. The user-friendly calculator significantly boosted team productivity, achieving at least a 20% increase in efficiency.

Senior Graphic Designer

Bally

• Assisted in optimizing stock consolidation and replenishment
• Conducted price benchmarking to analyze Bally’s position in the luxury marketplace
• Developed pre-selling strategies and monthly product focus for sales staff by analyzing best-seller and fashion trends to improve sales performance and promote brand awareness

Intern

MassMutual Financial Group

Marketing Intern

Beta Gamma Sigma

Member

Zarb Asian Student Association

- Collaborated with fellow board members to set goals and ensure effective execution of our mission.
- Orchestrated diverse events to foster a sense of belonging, and implemented programs to facilitate connections among students.
- Advocated for international students' needs and collaborated with academic departments to address their challenges.

As a result, I contributed to a significant increase in membership and received positive feedback from international students who benefited from our programs and services.

Vice President

Shiyulin International Trade

• Conceptualized and curated an avant-garde lingerie line, complemented by an innovative marketing strategy tailored for an international clientele.
• Led a collaborative team of four designers, orchestrating a triumphant exhibition catering to a targeted audience of 70,000 attendees.
• Delivered presentations to the management board, strategically outlining production and marketing blueprints.

Fashion Designer

Experienced product designer with a decade of expertise, offering a proven track record in overseeing complete product lifecycles, from concept development to brand establishment. With an MBA in Business Analysis, I bring strategic insights to enhance customer journeys. As a bold, creative, and intellectually Agile individual, I excel in user research, prototyping, and design systems.
My recent obsessions: exploring new AI tools and reading Outlive by Peter Attia.

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