Leading go-to-market strategies for HP's industrial printing portfolio across Asia Pacific & Japan. Drove double-digit profitable sales growth through segment focus, partnership optimization, and strategic programs. Guided a diverse cross-functional team including product managers, application experts, solutions architects, and learning and development trainers.

Head of Products and Solutions, HP Industrial Print, Asia Pacific & Japan

Drove year-over-year revenue growth for the Labels segment across Asia Pacific and Japan by leading strategic go-to-market initiatives. Implemented streamlined sales forecasting and provided strategic consulting to senior executives on digital transformation, product introductions, market penetration, and securing advanced business models. Established subject matter expertise, fostering innovation and sharing best practices. Solidified thought leadership through speaking engagements at regional and global conferences on digital print, packaging, and brand protection.

Labels Business Manager, Asia Pacific & Japan

Led and mentored a team of product managers, responsible for HP Indigo labels segment product portfolio, driving business growth through compelling product messaging, product positioning, go-to-market programs offerings, pricing strategies, and sales enablement tools.

Product Marketing Team Lead

Led all Product Marketing life cycle processes and managed a team product managers with full ownership of HP Indigo’s labels segment products portfolio with focus on short and long-term strategy. End-to-end outbound and inbound responsibilities for the development of product messaging, positioning, go-to-market offering, pricing and sales tools. Strategic projects business management with global brands i.e. Coca-Cola “Share a Coke” worldwide campaign and “Extraordinary collection Diet Coke”.

Product Marketing Manager

BrightView Systems

Account management of strategic customers in Europe and Japan in early penetration stage leading to growth with track record of pre-sales, customer facing, product introduction, demos, beta evaluations and reviews with CXO level. Managed a suite of production manufacturing monitoring software solutions tools throughout product life-cycle. Create and execute on full go-to-market, product tests and launch plan.

Pre-Sale & Application Manager 

Negevtech Ltd.

Managed two key customers beta sites as key focal point supervising entire day to day activities. 
Innovation projects management under CTO with focus on development and implementation to engineering prototypes.

Application Team Leader

Pre-sale projects and solution implementation at potential customers sites across Asia. Coached and trained a team of local engineers in Taiwan and South Korea. Perform demos, conduct business and technical reviews and training for potential customers.

Regional Application engineer

Strategic Business Leader with over 20 years of experience driving product go-to-market success, revenue growth, and market expansion across the Asia Pacific region. Demonstrated expertise in developing and executing innovative sales strategies, building high-performing teams, and leading cross-functional initiatives to enhance customer experiences and optimize business performance. Proven ability to manage strategic account relationships, foster channel partnerships, and implement effective go-to-market strategies to achieve sales objectives and business growth.

Taplio

Yoav Lotan's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Yoav Lotan's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Yoav Lotan's Linkedin Analytics