Yoel Eilat

VP Product of Product-Led Growth Customer Experience Platform

D-ID

Director of Product Growth

Everything Product

Advising early-stage and late-stage B2B SaaS startups on Everything Product-Led Growth - 

(*) Leveraging playbooks I built that work
(*) Mentoring for Product Leaders
(*) Uncovering shortcuts to achieve your goals
(*) Helping make the right hires at the right time
(*) Dedicated executive hiring

Founder

Guidde

Integrating Product-Led Growth strategies, principles, and tactics across Guidde, and enjoying every second of it.

Fractional Head of Product Led Growth

WalkMe™

Founded a sub-organization within WalkMe. 

The sub-org was laid off as a part of the 2022 market downturn.

VP Product of Product-Led Growth | Customer Experience

Powtoon

- Led Product-Led Growth and Product-Led Sales strategy initiatives, in a traditionally Sales-Led company. 
- Established data-driven processes and strategic thinking mindsets, implemented Heap Product Analytics.
- Substantially increased Acquisition and Activation, by redefining decision-driving KPIs.
- Reorganized the Product and Engineering org. around value-delivery teams. Transformed processes to build a well-oiled machine using Agile.
- Recruited, managed, and mentored the PM department.
- A key member of the management team.

Head of Product

The Short Story Project

Main achievements:
- Conceptualized and built a zero-to-one two-sided social network for short story authors and readers.
- Achieved 8% signup rate and 2% conversion to paid customers.
- Increased total signups by 200% and decreased CAC by 120%, with a monthly budget of $20K.
- Wrote messaging, solution pages, landing pages, and pricing page.
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- Was responsible for the full customer-lifecycle - Awareness, Acquisition, Activation, Retention and Resurrection.
- Managed a team of developers, operations and a product designer.
- Ran content marketing campaigns. Wrote the content and copy.
- Initiated customer discovery meetings to understand the market, the pains, etc. to achieve the right value proposition and achieve the right product/market fit. 
- Iteratively generated a viable business model and its pricing.
- Conducted experiments and analyzed results to define MVP. 
- Established strategic business partnerships.
- Established data driven processes.

The Short Story Project was the home for readers and writers of short stories, with over 2000 multilingual  stories. Short stories could be consumed by reading as well as via audio.
The Short Story Project Writing Platform provided end-to-end services for writers; from online publishing to advertising and self-promotion.

Product League

Product Management Mentor

Secful (YC W16)

Main achievements:
- Sales growth of 300%
- Achieved a repeatable sales process
- Secful grew as a company by 40%
- Wrote messaging, solution pages, landing pages.
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- B2B SaaS Product: API Protection Platform, which leverages artificial intelligence, machine learning and big data. 
- Designed and built a completely new website, wrote all copy.
- Lead and ran marketing campaigns to validate products and generate leads. 
- Determined to achieve product/market fit and a repeatable sales process, focused on customer validation, market education, carried out Win/Loss analysis and defined pricing.

Cybereason

Main achievements:
- Conceptualized and built a growth engine B2C product in a B2B world.
- Thousands of downloads within weeks, achieved tens of thousands of DAU.
- Was part of a joint effort to re-position and re-brand the company.
- Consulted, formed and saw through a proper and efficient and effective process between Engineering and Product Management.
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- Managed two products: (1) The Cybereason Platform, a large scale cloud based (or on-prem) Endpoint Detection and Response and Next-Gen Anti-Virus Platform that leverages machine learning, artificial intelligence and big data, (2)  RansomFree, a free anti-ransomware tool that uses machine learning and behavioral detection to effectively detect ransomware.
- Carried out market research and competitive analysis on an ongoing basis.
- Met customers face-to-face and on the phone, to discuss requirements, needs, potential innovation, conduct customer validation, etc.
- Composed and prioritized requirements coming from the market and customers, as well as internally from Cybereason.
- Composed the strategic roadmap.
- Was part of a team focused on re-positioning and re-branding the company and its products.
- Developed PRDs for tactical technical requirements and strategic long-term projects.
- Developed market strategy focused on increasing revenue using data analysis, which lead to changes and improvements in sales strategy.
- Supported sales enablement with Product Marketing Management.
- Supported Marketing by attending many interviews for shows and articles.
- Presented at conferences in front of live audiences.

Senior Product Manager

CyberArk

Main achievements:
- Brought the DNA product from conception to delivery (over 7 major versions). Evangelized a sales-enablement product to become a strong growth engine.
- Uprooted a product's strategy by conducting root cause analysis of sales challenges. As a result, re-messaged and re-positioned the product.
- Innovated to new directions, submitted and was granted a patent.

- Managed two products: (1) Discovery and Audit, a risk assessment product focused on exposing the organizational risk that pertains to credential theft threats, (2) Application Identity Management, protects business critical systems and applications from exposed hard-coded credentials.
- Carried out market research and competitive analysis on an ongoing basis.
- Met customers face-to-face and on the phone, to discuss requirements, needs, potential innovation, customer validation, etc.
- Composed and prioritized requirements coming from the market and customers, as well as internally from CyberArk.
- Composed the strategic roadmap.
- Developed PRDs for tactical technical requirements and strategic long-term projects.
- Managed commitments to customer together with Sales.
- Developed market strategy focused on increasing revenue using data analysis, which lead to improvements and changes in sales strategy.
- Supported sales enablement with Product Marketing Management.
- Presented at conferences in front of large live audiences.

Product Manager

PLG, Growth & Product | Advisor | Mentor | Everything Product

With 15 years of experience in Product Management and 5 years of cracking Product-led Growth, today I help B2B SaaS with everything PLG.

https://yoeleilat.com

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