Yohan Trougouboff

Early Adopters Hub

Purpose-built for Accounting Tech startups, focused on Product & Customer Success Led Growth.

Providing the support and tools for startups to shave months if not years off their journey to product/market fit, and delivering unparalleled access to the most innovative digital accountants in the world.

Creating more sustainable tech businesses that benefit accountants, SMEs, investors and the ecosystem as a whole.

Founder & Head of ANZ

BizForce

•	Joined during the early market and product research stage. Worked closely with the Founder, led business development, sales and growth with the added challenge of launching at the peak of COVID panic in March 2020

•	Focused on building growth levers for customer acquisition while providing insight from users to product development and strategy 

•	Led activation initiatives to get engaged and committed early adopters and establish product/market fit

Co-Founder

•	Headed the global expansion and go-to-market strategies for New Zealand and the United Kingdom

•	Led the execution of customer acquisition initiatives as well as helping to establish strategic partnerships 

•	Coordinated product, sales, onboarding and support teams to ensure a successful launch

Global Growth Consultant 

Capitalise.com

•	Initiated, led and executed unique growth projects and innovative customer acquisition methods
 
•	Hosted the most successful Capitalise webinar with over 200 registrations. Managed all aspects from concept, selection of speakers and setting an agenda that would resonate with target audience

•	Controlled and meticulously coordinated all marketing assets used for webinar promotion; including multiple channels such as Twitter, LinkedIn, email campaign and newsletter

•	Designed around the webinar a comprehensive sales enablement project, coordinating execution between marketing and sales teams

Growth Manager

•	Worked with enterprise clients to design and execute bespoke roll-out and implementation strategies of the Capitalise platform

•	Created a concrete framework to ensure desired outcome was achieved; establishing clear success measures, objectives and KPIs during the onboarding process

•	Identified client’s key decision-makers and champions to promote companywide adoption. Drove internal training and external marketing strategies for promotion of Capitalise

Client Success Manager

•	Proactively created a niche in the company, leveraging social media for unique lead generation 

•	Lead the building of the accountancy channel. Achieved 15% of total new client acquisition with an activation rate of 35% (18% companywide) 

•	Led the transition of clients from free to paid SaaS model, delivering first company SaaS sales

•	Effectively built a network of senior contacts and influencers, established myself as key industry figure

Business Development Manager

•	Managed hundreds of enquires from business owners looking to raise finance

•	Worked closely with business owners to understand their financial position and match the most suitable financial products out of 100+ lenders

Client Manager

Ascential Plc

•	Successfully leveraged established network of contacts in the APAC region from previous role to attend the biggest EdTech show in the world the ‘Bett Show’, including several Ministries of Education
 
•	Provided exemplary account management, applying a diligent, detailed and long-term approach. Resulted in having the best performing portfolio, exceeding all team KPIs and targets

International Account Manager

•	Built a network of education sector VIPs in APAC to attend the ‘Bett Asia Leadership Summit’

•	Worked closely with internal teams in marketing, sponsorships, operations and content

VIP and Delegate Sales Manager

DropIt Shopping

•	An Israeli startup, I joined as first UK employee to help establish the company's operational and logistical framework

•	Later built the company’s sales capacity, fully owned the recruitment process, training, mentoring and management of a team with 15 sales associates alongside the logistical and operational teams

•	Played a strategic part in the execution of UK go-to-market strategy, continuously iterating and collecting customer feedback. Worked closely with product, marketing and the CEO/COO/CTO

•	Handled a complex and varied workload in a dynamic and fast-growing start-up environment

Operations and Sales Manager

Alive Products

•	Managed a small sales team, merchandise distribution and pop-up store set-up 

•	Worked independently, led the team on coaching and motivation to reach targets

Sales and Logistics Manager

•	Distributed merchandise across the UK in department stores such as Harrods and Selfridges

Logistics Executive

•	Used innovative and creative sales techniques to quickly adapt to varying cultures and markets

Sales Associate (contract roles)

Israel Defense Forces

•	Served in the Armoured Corps and trained as a tank driver. Operated extensively in active combat zones as the Brigade Commander's personal Radio Operator

•	Operated under constant duress in difficult physical and mental conditions. An industrious, disciplined mindset and the ability to rapidly adapt to perilous environments were crucial

Sergeant First Class

De-risking the journey to PMF for Accounting Tech startups

Getting your first paying customers is unbelievably painful and expensive for a startup. 

The Early Adopters Hub enables access to the right early adopters in the right way from day 0. 

This is a complete game changer in how startups achieve product-market fit and get those first-paying customers.

It provides an unprecedented focus for startups eliminating some of the biggest risks and bringing in capital efficiency in a way never possible before.

Powered by a unique community of engaged and committed early adopter accountants, the Early Adopters Hub enables a new way for accounting tech startups to achieve product-market fit and build a solid foundation for future growth.

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