Yonatan Tav's Linkedin Analytics

Turning ideas into growth is what I do best. As an Account Director and Performance Marketing Manager at Jellyfish, I help ambitious eCommerce brands and mobile apps scale their digital presence with strategies that deliver results—and I have a lot of fun doing it. With over 7 years of experience in growth marketing, I thrive at the intersection of creativity and data. My expertise spans performance marketing, advanced analytics, and the integration of AI into day-to-day marketing operations. Whether it's leveraging AI for smarter campaign optimization, streamlining creative workflows, or predicting user behaviors, I ensure my strategies are always a step ahead. What Drives Me: Innovation: I’m passionate about using cutting-edge tools (Not only ChatGPT) to transform the way brands approach marketing. From automating reporting to generating data-backed creative briefs, AI is at the core of my work. Results: I focus on metrics that matter—scaling ROAS, boosting user acquisition, and driving measurable growth. People: I love building high-performing teams, mentoring marketers to grow in their roles, and fostering collaboration. What I Bring to the Table: 1- A proven track record of scaling brands with tailored paid media strategies across Google Ads, Meta, TikTok, and much more. 2- Expertise in performance marketing, mobile app growth, ASO, CRO, and advanced attribution modeling. 3- A deep understanding of how to blend data, creativity, and technology (especially AI) to deliver meaningful results. 4- Strong communication skills that build lasting trust with clients and partners. Beyond my role at Jellyfish, I’m an active contributor to Israel’s marketing community, managing 'Growth Marketing Pros' and regularly speaking at industry events. Whether it’s helping startups find their next breakthrough, collaborating with top-tier tech brands, or staying on the cutting edge of AI in marketing, I’m all about driving impactful change.