Leverage

Leverage is a global consultancy company in the world of Interactive Gaming & Gambling. We specialize in delivering exceptional growth results utilizing research, strategies and digital marketing. We work with a diverse portfolio of international clients, including some of the world's largest brands in the iGaming industry.

Co-Founder at Leverage | Online Gaming & Gambling  Expert | Growth Consultant 

XLMedia PLC

XLMedia  is a market-leading performance marketing company and one of the biggest gambling affiliate in the business
Operating globally across a variety of verticals including online gambling, personal finance and more, the Group uses proprietary tools and methodologies to generate high value users for customers in return for performance based payment models.

Head of Sport & Casino Business units

Delasport

Chief Marketing Officer -  Affiliates, CRM, SEO, Marcom, Social, PR, Design and branding
Established in 2010, Delasport in an industry-leading provider  of modern and cutting-edge software and turnkey solutions to top  online gaming operators in traditional and regulated markets.

We have carefully gathered a team of top-level IT specialists who constantly explore, develop and support innovative betting software solutions. Established and run by some of the pioneers in the online sports betting, we at Delasport know what each client needs in order to start a successful business. 
Our main goal is to provide operators with a friendly and functional interface of the product; we have carefully suited to their needs. Our products represent a convenient combination of services, cutting-edge technology, and flexibility, while its smart and user-friendly content management system, gives your business the freedom to focus on marketing

Genesis Global Limited

Director of marketing - PR, Social, Conversion, Seo, ASO, Ppc and Mobile

Marketing Director 

888.com

Professional management of the SEO teams cross B2C (28 SEO account managers) - overall SEO strategy and implementation management, professional mentoring and SEO guidelines within SEO teams and out interfaces including lectures and tutorials, research and writing of Professional guidelines. create the project road-map for all future SEO developments, Project management for SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical.

SEO Expert at 888Holdings

SEO Poker Team Leader (temporal position for maternity leave of 6 month) -
Hands on management of 7 SEO team account managers , setting targets, budget, analyzing and SEO strategy execution.

888 Poker Team Leader

SEO management of Germany, Austria, Switzerland and Canada markets within the Poker Unit and Cross units Mobile SEO/ASO professional management.

SEO/ASO mobile& WEB Manager

M2-me

Won the Exit-2011 Israeli Start-up Competition- Developed a Mobile technology, Psycho-acoustic based for data broadcasting over sound. Technology to allow automatic transfer of data from any speaker to a mobile smart phone device without the need of any additional hardware.

Co-Founder & CEO

Peer39

Writing test documents and performing manual tests for Online/Offline applications in a Java Environment and server side. GUI testing, Experience with Mysql and Oracle DB's, Linux environment and Tomcat/Apache. Hands on: UNIX, Linux, TOMCAT ,Java, Cirtix, , MySQL, MS-SQL, ORACAL, XML.

QA Engineer

Jetix/Disney channel

Project Manager, channel broadcast schedule, offline broadcasting activities and broadcasting rights at Jetix (Disney) channel Israel 
• Hands on professional management of all offline foreign projects-SVOD channel, Interactive games channel, broadcast strip on Channel 10 and mini brand sites. 
• Broadcasting rights - represented Jetix Israel on matters of broadcasting rights, worked tight with Jetix Europe and Disney. 
• Planning and execution of channel broadcast schedule at Jetix Israel- Managed 2 playlist managers. 

05-06 -  Playlist (Line-up) and content management at Jetix Israel Channel

Project Manager programing & acquisitions

Intel Corporation

Company employees internal services: equipment, call phones, mails and a smile.

Campus services team member

TNT Interactive

Editing and managing content for the Israeli interactive entertainment channel.

Content Editor

Experienced C-Level Growth Consultant and business developer with a demonstrated history of working in the gambling Industry. With 15+ years of experience in companies such as 888, Genesis (Marketing director), Delasport (CMO) and XLMedia (Headed the Sport BU and the Casino BU), I bring in rich experience, vast knowledge and proven success (Sport betting, Casino, Poker and Bingo).
Innovation is a key, Optimization is a must, Growth is the only way to move forward and Efficiency is how to get there, faster;)

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