MetaWealth™

Driving end-to-end growth initiatives across acquisition, activation, retention, and referral for a digital wealth platform. My responsibilities span product strategy, data analysis, and cross-functional coordination with marketing, design, engineering, and customer success.

Designed and executed data-informed experiments to optimize user onboarding and improve activation rates

Built and refined conversion funnels through iterative testing and behavioral analysis

Developed retention strategies leveraging cohort analysis and lifecycle segmentation

Partnered with product and engineering teams to launch features aligned with growth objectives

Monitored and reported on key growth KPIs including CAC, LTV, activation rate, and churn rate

Growth Hacker

Packmen.Agency

Researching and identifying new partnership possibilities
Onboarding new clients and identifying their needs
Formulate a Go-to-market strategy
Fundraising support
Developed relationships with strategic partners to coordinate and solve problems in the progress of cooperation

Growth Marketer

Farcana

Sales And Marketing Specialist

Stobox Tokenization

Business Development Specialist

Company name under NDA

Neblio

Researching and identifying new partnership possibilities
Developing relationships with strategic partners to enhance trust in the new team
Developing the marketing strategy for the first months after the acquisition

Growth Advisor

Kattana

Formulate a Go-to-market strategy.
Developed relationships with key opinion leaders to guarantee support for the project
Pitch the project to various cryptocurrency funds, and secure a fundraising amount.
Fundraising support
Responsible for business negotiation, effect monitoring, cooperation implementation with cooperative institutions, and coordinating with other departments within the team

DeXe.network

Handled the communication between funds and the startup 
Developed relationships with strategic partners to coordinate and solve problems in the progress of cooperation
Responsible for strategic planning and positioning in appropriate markets, enhancing the operation of the project, position, and reputation

Growth lead 

Byzantium

Business Development manager 

Business development | Fintech | Cryptocurrency | Digital Marketing and PR | Communications | Trading

A former boss once sent me an Albert Einstein quote in which he described himself as ”passionately curious”. He told me my thirst for knowledge and desire to research everything reminded him of this.I’d also like to think he was likening me to Einstein.
Hi’ I’m Youness and I’m passionately curious.
Fluent French, English, Russian, Arabic, Ukrainian speaker.

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