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After working on behalf of Google and enabling ^ $6Mn + Ads Spend helping ^ 60+ Digital Marketing agencies. Unleash potential of ^ 600+ Google ads accounts. and ^ 6000+ hrs. of learning, sharing & talking about Marketing & Growth. 3 things that I learned: 1. No "one-size-fits-all" strategy works. It has to be customized for your Goals. 2. You must have a Clear North Start Metrics/ OMTM / Goal / KPI and must have ways to measure it. 3. Keep measuring and Keep Iterating. Always be A/B testing. Bonus: For Shitty products, no strategy can give sustainable growth. Find a Product Market Fit 1st. Shoot me a message if you need help.
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