LOKi 

1. Social Media Management
- Collaborate with clients, creative teams, and studio teams to brief and develop monthly social content and campaigns.
- Plan and oversee the execution of social media campaigns to achieve marketing objectives.
- Handle administrative tasks and manage community engagement.

2. New Business Development
- Worked on pitches to acquire new retainer clients.

3. Performance Marketing (META and LinkedIn)
- Manage day-to-day media ad buys, ensuring optimal performance and budget allocation.
- Develop strategies and execute paid social media advertising campaigns.

4. Client Servicing and Consultancy
- The primary point of contact and consultant (with the Account Director) for clients on BAU social media, campaigns, and media buying.
- Project management: oversee and ensure timely delivery of all project deliverables.

Senior Social Media Associate

Shopee

🏆 Won 'Most Tweeted About Brand In Malaysia' Award - #BestofTweets 2020
🏆 Won 'Most Tweeted About Brand - Southeast Asia' - #BestofTweets 2020-2021
🏆 Maintain & build up Shopee Malaysia's official Twitter account into a valuable money-making asset, achieving the highest conversions among other social media platforms & capable of accumulating up to 55% of the total conversions across all social media platforms
🏆 Able to 'package' in-trend but niche products (from kpop albums to badminton equipment) into attractive social media postings that contributes to sales | conversions.

- Plan, develop & manage social media content for campaigns (ranging from major ones such as 9.9, 11.11 to special projects like one-off Super Brand Days, kpop performances etc.)

- Maintain & grow Shopee's social media presence 
- Maintain & grow follower engagement (community management) on social media platforms to ensure healthy, consistent performance 
- Plan & manage social media content calendar
- Fluent & up-to-date with in-trend social content & competitors' activities
- Worked closely with various stakeholders on social media content
- Monitor & measure social media campaigns & social listening for reporting
- Identify opportunities in key communities and subsequently strategise plans to build up social media presence in said communities | Fan-marketing
- Experienced in doing 'snip content' distribution; aka repurposing existing content by snipping bite-sized content (GIFs, video snippets, screenshots, Telegram stickers etc.) for engagement postings. 
- Regularly use Canva & CapCut for visual and video edits.

Extra:
- I'm a generalist on content and I also do dabble in niche areas such as sports, video games, music | kpop & anything geeky
- Worked together with Shopee Regional & Shopee Korea teams for Kpop projects: performances & video call events involving artistes from HYBE, SM, JYPE, Starship Ent. & many more + renown Kpop album stores (SOUNDWAVE, WITHMUU & many more).

Social Media Specialist

Domino's Pizza Malaysia & Singapore

•	Support the Digital & Social Media team in community management for the 3 main social media platforms (Facebook, Instagram & Twitter).
•	Identify hot trends + topics & develop relevant social media content for it.
•	Put Domino’s Malaysia in the world map with multiple viral social media posts shared worldwide, garnering millions in impression & engagement numbers.
•	Championing esports for Domino’s brand in Malaysia and Singapore, covering all esports and gaming genres from PCs, Consoles and Mobile.
•	Support the Brand & Comms section to manage partnerships and sponsorships relevant to esports & gaming.
•	Initial point of contact for all gaming & esports related activations and activities within & outside of Domino’s.
•	Build local connections in the gaming & esports community. 
•	Identify current and future trends which affect current and future growth of esports to evaluate areas of interest for Domino’s to tap into.
•	Analyzed esports consumer insights data in Malaysia and Singapore to understand game behaviour, popular franchises, etc. 
•	Monthly reporting on performance/results of the esports activities carried out for Malaysia and Singapore.
•	Do copywriting for campaign visuals, social media posts & push notifications.

Esports Project Coordinator

Gamehubs

•	Reported about video games news & updates.
•	Provide coverage for both local & international gaming-related news.
•	Contributor to Edge Asia (the localised version of UK's renowned Edge magazine).

Video Game Journalist

PETRONAS

Assist the Corporate Comms team in daily tasks.

Corporate Communications (Upstream) Intern

Hello :)
Yue Lynn here! 🙋

Experienced social media specialist and digital storyteller in planning, monitoring, and managing social media marketing and content for both B2C and B2B, encompassing local and regional/global brands (YTL Cement, NIPSEA Group, Shopee and Domino’s Pizza), covering construction, paint & coatings, e-commerce and F&B sectors.

I’m a firm believer in "teamwork makes the dream work", adept at collaborating with various stakeholders to execute marketing initiatives and craft effective social content that align with brand objectives and target audience.

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