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Dynamic and results-driven business leader specializing in Commercial, Marketing, Strategy and Retail Operations, dedicated to amplifying sales growth, profitability, and global recognition for premier beauty brands. With over 9 years of successfully managing full P&L and experience of working across 35 countries in the EMEA region, I bring extensive cross-functional leadership (sales, marketing, training, communication, store design, and finance) over a span of 15+ years. Proven expertise in orchestrating best-in-class omnichannel consumer experiences, fostering retail development, and driving digital marketing initiatives within the dynamic beauty industry. Fluent in English, French, and Russian, with a foundation in Spanish and Ukrainian. Key Competences: - Brand Management & Brand Building, - Retail & Sales Strategy in the Beauty Industry, - Online and Omnichannel Excellence, - Consumer Experience Enhancement, - Project Management, - P&L Ownership, - International Expansion (EMEA), - Growth Strategy, - Business Effectiveness, - Business Development, - Digital Business Transformation, - Marketing (Consumer Marketing, Digital Marketing, Social Media Marketing, etc.) Soft Skills: - Results-oriented problem solver - Team enabler and change leader - Strong communicator and good listener - Autonomous manager of multiple projects - Creative thinker with a positive attitude Connect with me on LinkedIn or drop a message at yulia.plakhotnyuk@outlook.com to explore collaborative opportunities.
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