Trackdesk

VP of Marketing

Soul Garden Studio

Co-Founder

Lurkit

- Developed and implemented customer segmentation system based on user profiles to optimize targeting.
- Designed and executed personalized email onboarding flows tailored to each customer segment.
- Analyzed performance metrics and provided regular reports on email flow enrollments, continuously optimizing for improved results.
- Collaborated with designers to revamp email communication templates, aligning with company branding and style guidelines.
- Integrated new designs into all automated, trigger-based HTML emails.
- Created and distributed regular newsletters and promotional emails for B2B and B2C audiences.

Email Marketing Manager

Noty.ai🇺🇦

- Established and optimized email marketing flows, leveraging automation to effectively engage with leads, users, and customers throughout their lifecycle.
- Developed a well-defined user communication flow for leads, users, and customers, focused on retention, sales, and nurturing, fostering strong relationships and maximizing customer satisfaction.
- Built user journey maps through in-depth customer discovery video calls and product demo sessions, facilitating a deeper understanding of user needs and preferences.
- Directed strategic initiatives such as website and platform redesign, product onboarding enhancements, user base growth, and proactive sales outreach, resulting in improved user acquisition and retention.
- Actively participated in product road mapping by gathering and effectively communicating user feedback, contributing to continuous product improvement and customer-centric innovation.
- Demonstrated exceptional customer success skills by providing support to over 150 customers, ensuring their satisfaction and helping them achieve their desired goals.
- Led various product marketing initiatives, including Product Hunt launches, reviews collections on platforms, referral programs, and conference events, to enhance brand visibility and drive user acquisition.
- Leveraged analytic tools to identify product insights and drive improvements in engagement and user retention.
- Engaged in ongoing efforts to enhance key metrics such as conversion rates, revenue, customer lifetime value (LTV), and product usage, offering continuous insights to inform strategic decision-making.
- Led the development of a comprehensive Help Center featuring approximately 120 articles with detailed text descriptions, utilizing a no-code website builder for seamless implementation.

Product Marketing and Customer Engagement Lead

Marshal Staffing

- Took the lead in building a website from scratch on a no-code platform, strategically positioning the company for increased online visibility.
- Collaborated closely with the team to create a compelling value proposition tailored specifically to resonate with B2B clients.
- Acted as the face of the firm at networking events, engaging in conversations with potential clients and partners to explore mutually beneficial opportunities.
- Conducted in-depth market research and analysis to create detailed buyer personas, providing invaluable insights to refine messaging strategies for optimal audience engagement and conversion.
- Implemented lead generation strategies and orchestrated email outreach campaigns through Apollo.io to drive business growth.
- Designed and delivered sales presentations, effectively communicating the company's offerings and value proposition to prospective clients, ultimately securing valuable partnerships and projects.

Business Development Consultant

NICK'S Group

- Designed and implemented a streamlined hiring funnel process, along with creating comprehensive templates for recruiter communication, including welcome messages, rejection emails, and next steps.
- Designed and curated a comprehensive 52-page sales onboarding program utilizing a Learning Management System, featuring customized test assignments for each section to ensure a seamless and effective adaptation process for new hires.
- Developed a detailed 30-page onboarding curriculum for customer support personnel in a Learning Management System, incorporating tailored test assignments for each module to facilitate a smooth transition and proficiency in job responsibilities.
- Enhanced professional image and customer engagement by rewriting and recording welcoming messages and voicemails for various phone lines.
- Provided team leads with a detailed checklist for candidate adaptation, ensuring thorough preparation and technical readiness, including necessary accesses.
- Conducted focused training sessions for Sales managers, aimed at optimizing conversion and retention rates, thereby boosting team performance and fostering enhanced customer satisfaction levels.
- Led research on CRM systems, facilitated onboarding sessions, and drafted integration architecture, ensuring seamless implementation and optimal functionality.
- Initiated and led improvements across various marketing channels, including Google Maps ranking, SEO optimization, review platform management, email marketing strategies, and merchandise initiatives, driving enhanced brand visibility and customer engagement.
- Developed tailored call scripts for sales and support teams, alongside multiple email templates, to streamline communication processes and elevate customer interactions, fostering stronger client relationships and driving business growth.

Process Optimization and Training Consultant

Chess Wizards, Inc

- Developed and successfully implemented a comprehensive Learning Management System covering approximately 70 diverse processes and topics. Created detailed text descriptions and engaging video tutorials with professional voice-overs to optimize the effectiveness of the learning experience.
- Conducted extensive training sessions on customer service operating procedures, regularly reinforcing standards with employees to foster successful customer interactions and effective solutions.
- Oversaw and coordinated the activities of all customer service employees, providing direct supervision and delegating tasks to junior staff members.
- Generated monthly work performance reports for the team, offering valuable feedback to management regarding potential areas of improvement or identified problems.
- Designed and deployed a company-wide mapping system, enabling visual representation and prioritization of worker assignments, resulting in improved efficiency and task management.

Training Manager

- Led the process of handling client-requested documentation, skillfully coordinating instructors and establishing trustful relationships with over 200 school principals. 
- Effectively resolved escalated customer complaints or disputes, upholding a high level of customer satisfaction.

Program Manager

Carsana

- Effectively managed and supervised the Customer Service Team, consistently providing weekly performance reports to track progress and identify areas for improvement.
- Identified training needs within the team and delivered targeted coaching to enhance individual and collective performance. 
- Coordinated the workflow between fleet managers and office employees, ensuring seamless operations and efficient communication across departments.
- Generated comprehensive reports on sales, budget, and profits for management, offering valuable insights and facilitating informed decision-making.

Support Team Lead

- Cultivated an inspiring team environment characterized by open communication and a strong culture of collaboration. Actively listened to team members' feedback, promptly addressed any issues or conflicts, and fostered a positive and supportive atmosphere.
- Effectively established clear team goals, delegated tasks, and set deadlines. Coordinated sales efforts among team members and cross-functional departments to maximize sales performance.
- Conducted comprehensive onboarding trainings for new team members, as well as regular team and individual trainings focused on personal development and the attainment of individual career goals.
- Successfully met or exceeded agreed-upon sales targets and objectives within the defined schedule, employing effective management techniques to drive the sales team's performance.
- Proactively fostered positive relationships with business partners and customers, ensuring the swift resolution of problems and complaints to maximize satisfaction levels.

Sales Floor Team Lead

Sales Manager

🚀 Passionate about driving business growth through exceptional customer engagement and innovative marketing strategies. My expertise lies in optimizing processes, leading cross-functional teams, and delivering exceptional customer experiences that drive business success. 

💡 With excellent communication skills, I foster constructive discussions and motivate colleagues to achieve shared objectives. Moreover, my experience includes establishing knowledge transfer processes to ensure seamless knowledge and responsibilities transfer across teams.

Let's connect and explore how I can contribute to your team's growth and success!

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