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Resilient Mandarin-speaking marketing professional with 6+ years of experience in partner and integrated marketing launching products and promotional campaigns, diversifying acquisition channel mix and driving initiatives for improved efficiency. Specialise in B2C and B2B partner, acquisition and product marketing. Adept at digital and offline media campaigns management, ecosystem marketing and cross-side network effects. Launched and took to market consumer electronics brand's e-commerce platform. Effie Worldwide Round One Judge Markets served: the US, Ukraine, China Industry: travel tech, consumer electronics, e-commerce, software development, SaaS Products: smartphones, TWS headphones, and wearables; software development services; food delivery; vacation rentals, hotels Challenge-driven adventurer who combines a full-time marketing role at a travel-tech corporate company where she drives supply acquisition, and volunteers as Austin Chapter Partner for W.tech community to empower female leaders in tech. Adhere to high performance standards interested in continuous learning by doing. Learner (CliftonStrength®)
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