Expedia Group

Own strategy on marketing acquisition and onboarding optimization of Hotel Partners globally to drive inventory coverage:
•	Prioritize strategic opportunity markets, distribute budget, define channel mix and efficiency criteria for annual acquisition.
•	Shift  the acquisition approach from performance channels only to involving ecosystem marketing.
•	Partner with Commercial and Strategy team to launch market level initiatives leveraging market insights that inform channel selection and messaging.

Marketing Manager, Acquisition (Hotel Markets, Supply)

New and Offline Channels Owner
•	Established reporting and benchmarking framework for the channels owned (Affiliates, MeSo, Pinterest, Direct Mail).
•	Analyzed internal display media network (Media Solutions) campaigns, drew and communicated insights based on the data leading to identifying stronger performance placements  and  creatives with 30% lift in conversions.
•	Drafted campaign structures, audiences and targeting to test a Paid Social platform as a new acquisition channel, which led to establishing it as an always-on channel with 3x lower CPMs and 4% lower CPAs with the similar CRs to the benchmarked always-on channel.
•	Owned E2E launch of the direct mail test for driving new property listings in 7 EMEA markets for Core OTA, resulting in incremental revenue at 150% ROI,  established new channel for driving self-serve registrations and MQLs.
•	Initiated and architected the research on partner-traveler overlap and behavior working with cross-functional teams, including data science and product, presented the outcomes and business case to the wider stakeholder group of 60+ people including executives, which led to the launch of new strategic initiative.

Senior Specialist, Acquisition ( Vrbo, Supply)

Responsible for GTM of a couple of product features for Escapia - Vacation Rental Property Management Software (B2B SaaS)

Developed positioning and messaging
Partnered with growth marketing and support on partner communication plan and internal teams education
Developed FAQ on released features

Product Marketing Manager -Escapia  Project Gig

Honeycomb Software

Provide opportunities for startups and online  businesses to receive first-class full software development services via establishing valuable connections.

Web Development | Mobile Development | UX/UI | Software Testing | AI & ML expertise | Dedicated Teams

8+ years in business, 60+ successful projects, 90+ team
CodeLaunch Houston Hackathon Winner - Best dev shop 2023 & 2024

Brand Ambassador

OPPO

• integrated, adapted, and localized digital materials for new model line-ups to guarantee quality and distinctive brand exposure on product listings 
• crafted messaging that served as the keystone for new product launches and promotional campaigns (preparing ad copies, creatives, briefing agencies and enabling other departments) as well as leading both online and offline launch campaigns (EncoX, Halloween campaign, etc.)
 • decided on marketing channels and launched joint campaigns across multiple media channels, including digital, OOH, TV & Radio placements, PR & influencers cooperations 
• administered the e-shop platform launch, which required the development of a feasible timeline, negotiations with stakeholders, legal issues moderation, and keeping the cross-functional team comprised of engineering groups, creative and business partners, and internal sales department on task and within budget
• exercised platform traffic generation through paid and earned media management, campaigns planning, contractors selection, and media buying to guarantee ROAS and sales
 • biweekly processed and summarised sales and traffic data from GA, dashboard, and GFK reports to showcase campaigns’ efficiency against benchmarks, quarterly present online channel market overview and trends

Marketing Manager & E-comm coordinator

‣ Arranged meetings with distributors, and partners, where accompanied CEO, CFO to provide CN/UA & UA/CN interpretation; followed-up implementation of the agreed terms; 
‣ compiled an overview of the market, customers’ buying habits, and cultural background; 
‣ collected and analysed the information on price promo offers conducted by competitors, seasonal and holiday sales deals by caring out online research, analysing product listings and store promotional materials;

Executive assistant to CEO 

Chinese Commerce Association (CCA)

‣ provided support in communication with stakeholders (Ukrainian and Chinese central and regional government representatives, ministries, embassies) and media, distribution of information and materials among key stakeholders and media; 
‣drafted/edited short stories and news updates for the website www.cca.com.ua and other web resources; prepared posts on social media (Facebook and Wechat) supporting CCA activities ;
‣ organised numerous formal & informal events with the participation of ministers, ambassadors, and up to 200 guests, which required the supervision of 3 to 4 external contractors.
‣ provided Ukrainian-Chinese, Chinese-Ukrainian translation and interpretation during the board, member-companies, committee and delegation meetings;

Communications Specialist

Kyiv Gymnasium of Oriental Languages #1

The Chinese language teacher 

Resilient Mandarin-speaking marketing professional with 6+ years of experience in partner and integrated marketing launching products and promotional campaigns, diversifying acquisition channel mix and driving initiatives for improved efficiency.
 Specialise in B2C and B2B partner, acquisition and product marketing. Adept at digital and offline media campaigns management, ecosystem marketing and cross-side network effects. 

Launched and took to market consumer electronics brand's e-commerce platform. 
Effie Worldwide Round One Judge

Markets served: the US, Ukraine, China
Industry: travel tech, consumer electronics, e-commerce, software development, SaaS
Products: smartphones, TWS headphones, and wearables; software development services; food delivery;  vacation rentals, hotels

Challenge-driven adventurer who combines a full-time marketing role at a travel-tech corporate company where she drives supply acquisition, and volunteers as Austin Chapter Partner for W.tech community to empower female leaders in tech. Adhere to high performance standards interested in continuous learning by doing. 


Learner (CliftonStrength®)

"People think talking behind your back is a bad thing. I don't think so. I love it. It's usually good." - Kat Rector at Beyond Performance: Building Your Brand and Influence" co-hosted by W.tech and Women In Product!


It was an insightful session packed with actionable strategies for career growth that go beyond just doing good work since  the PIE Method  states 💡: 
🧩Performance is your foundation (10% of opportunities), but 🧩Image (your brand) and 🧩Exposure (visibility) are where the real growth happens (30-40% and 50-60% respectively!) . Kat broke it down piece by piece to our diverse audience of female leaders. 

📍Top 3  takeaways:
-       🎙️You have to know your value. You have to speak your value. Nobody else is going to do it for you.
-       🧬Master upward influence: Understand your leaders' goals and pain points, speak their language, connect on a human level, and always bring solutions, not just problems.
-       🌱Build Your Board of Directors: Cultivate a network of Sponsors, Mentors, Coaches, and Cheerleaders. These are the people who will advocate for you, guide you, and support your journey. Make sure they know what you want! 


Tremendously inspired to be able to bring this event to our community alongside Olya Sukhopar Lucy Yaromenko and Zuzana Sekerova.

Yuliia Panasiuk

Resilient Mandarin-speaking marketing manager with 3+ years of experience in integrated marketing and operations with a demonstrated history of success in launching products and promotional campaigns, increasing brand awareness levels, and driving initiatives for improved efficiency. Specialise in B2C product, brand, and channel marketing. Adept at digital and traditional media campaigns and project management. 

Recently developed strategic marketing plans (consumer electronics) and go-to-market plan (food delivery app) both individually and in a team as a part of CIM (Level 6) Qualification and Projector Institute PMM course. 

Markets served: Ukraine, US, China 
Industry: consumer electronics, e-commerce, software development, SaaS 
Products: smartphones, TWS headphones, and wearables with new products release each 6-12 months; software development services; food delivery application 

Proven track of managing up to 8 people during project execution. Experienced in working in a fast-changing environment and uncertainties with cross-cultural teams, across time zones. 

Challenge-driven adventurer with an agile mindset and high performance standards interested in continuous learning by doing. Passionate about behavioral economics. Ready to join a like-minded team with a sustainable purpose in the SaaS industry.

taplio

Yuliia Panasiuk's Linkedin Analytics

Yuliia Panasiuk

Performance ScoreYuliia Panasiuk's LinkedIn Performance

Yuliia Panasiuk's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Yuliia Panasiuk's Linkedin Analytics

Yuliia Panasiuk

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuliia Panasiuk's LinkedIn Performance

Yuliia Panasiuk's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Yuliia Panasiuk's Linkedin Analytics

Performance ScoreYuliia Panasiuk's LinkedIn Performance

Yuliia Panasiuk's Best Posts (last 30 days)