Kudosity

Currently acting as Head of Growth Marketing APAC. Accountable for pipeline and revenue targets, leading full-funnel growth strategy across acquisition, conversion, and retention, and serving on the GTM leadership team.

- Led and developed cross-functional teams of up to 7 professionals; Lifecycle, Brand Manager, Content Strategist, Product Marketing, GTM Ops Coordinator, website developer, SDRs, plus two agencies, providing structured coaching and external agency management.

- Introduced an AEO-led strategy, optimising for direct answers to capture AI-driven search visibility, anticipate user behaviour shifts, and mitigate traffic loss from Google algorithm updates.

- Launched an AI-Powered GTM engine to scale lead prospecting, enhance nurturing, and support ABM/win-back campaigns, improving MQL-to-SQL conversion by 15% during FY25.

- Developed a demand generation strategy that achieved a 13% conversion rate from trial submissions and reduced cost per conversion through collaboration with cross-functional teams, including sales, product, creative, and external agencies.

- Partnered with AI and GTM Ops teams to deliver the AI roadmap, including AI agents for customer support, campaign forecast and lead qualification.

- Managed annual multi-channel media budget, consistently achieving paid search targets while maintaining CPA below market benchmarks despite 22% rise in CPC, through A/B testing (creatives, landing pages), high‑intent keyword targeting, and weekly performance reviews with sales.

- Partnered with GTM Ops and Sales teams to improve MQL‑to‑SQL conversion rates and reduce time spent on unqualified leads by implementing targeted campaigns, progressive profiling, advanced spam filtering, and redesigning lead qualification processes.

- Led the website and CMS migration project, consolidating 11 sites into a unified, SEO‑optimised site. Enhanced user experience, customer journey, and analytics accuracy through improved tracking integration.

Senior Manager, Growth Marketing APAC

Hired to lead the APAC acquisition engine with a focus on paid search, drive execution of campaigns, report on key KPIs, spend optimisation, analyse and report on the impact of lead generation activities on sales pipeline and revenue.

+ Achieved a 7% conversion rate from paid search campaigns, improving performance by 50% YoY and reducing cost per conversion by 44% around $35 per lead.

+ Collaborated cross-functionally with copywriters, sales teams, and external SEM agency to enhance campaign effectiveness.

+ Rebuilt tracking infrastructure with a business‑aligned measurement plan, standardised UTM taxonomy, and integrated CRM for accurate multi‑channel attribution.

+ Established weekly attribution reporting, improving cross‑team visibility, accelerating optimisation, and enabling more accurate budget allocation.

+ Partnered with the analytics team to develop full‑funnel dashboards covering ROAS and sales pipeline KPIs, delivering actionable performance insights to stakeholders.

Performance Marketing Manager APAC

Attention Experts

+ Managed end-to-end strategy and execution with a small budget, driving growth and supporting expansion into Melbourne and Brisbane.

+ Increased weekly leads by 525% and database by 280% through targeted campaigns, content marketing, SEO optimisation, and paid social.

+ Partnered cross-functionally to design go-to-market strategies for a new product software launch.

Digital Marketing Manager

Go Native Project

+ Ensured all digital communications of Australia, Colombia and Spain offices were in line with the company's brand and tone of voice. 

+ Collaborated with the implementation of the company's CRM; strategy, and training.

+ Created a new reporting format and established key KPIs to measure all marketing efforts, optimised the budget and maximise company resources. 

+ Developed and executed brand awareness and engagement campaigns (free training programs, ebooks and face-to-face events for students) that built a solid Facebook community with more than 10,000 members and increased customer retention. 

+ Conducted market research and identified new target markets to focus on. During the pandemic, the company expanded to four new destinations outside of Australia. 

+ Collaborated with external teams on the rebranding process and a new website build. (architecture and hierarchy).

+ Developed a go-to-market strategy for launching the new brand and website across Spain and Colombia. 

+ Develop and deliver all creative marketing collateral via owned, paid and earned channels.

+ Monitor all social media channels, manage communities, and be responsible for potential crises.

+ Collaborate with cross-functional teams – from creative, sales, customer service and accounting to increase sales and create inspirational content.

Marketing Communications Manager

+ Execute and make sure the annual marketing calendar is running smoothly. 
+ Collaborate with external partners, schools and suppliers on the organisation of events and workshops. 
+ Develop and implement social media content that drives brand awareness, engagement and SEO traffic.
+ Responsible for the track of the campaign's performance to report to the Marketing Manager.
+ Assist the Marketing Manager with sourcing content and analysing competitors. 
+ Collaborate with the sales team in order to generate creative ideas to increase sales by 20% and client loyalty.

Marketing Communications and Events Coordinator

Questra - Australia Immigration

+ Managed paid social campaigns (Meta, LinkedIn) to drive high-quality leads, optimising audience targeting and ad creative for improved conversion rates.
+ Designed and executed end-to-end marketing campaigns that helped the company increase brand awareness and engagement with an increase of 150% in the customer database and a return on investment of 7.8%. 
+ Assisted in the hiring process and training of the marketing team (marketing coordinator, graphic designer, customer support)+ Built and developed the marketing team and digital marketing plan to achieve set goals for the year.
+ Develop and implement the content strategy of social media activities, blog, workshops, and online events.  
+ Produce email marketing strategies and develop an automated email marketing funnel. 
+ Revive social media marketing efforts, which significantly increased customer engagement.
+ Grow social media followers and brand positioning by 50%. Increasing sales by 20%.

Marketing Campaign Manager

Miznon Melbourne 

+ Increased daily bookings by 40% and 5‑star reviews by 15% in six months through strategic social campaigns and influencer partnerships.
+ Manage and execute content marketing activities for social media channels. 
+ Responsible for building a consistent brand message across Facebook and Instagram. 
+ Collaborate with owners in the development of promotions, gift cards and giveaways to increase sales and promote new products.
+ Search for quality photos and coordinate photo shoots in line with the brand's tone of voice and company strategies.
+ Assist with the influencer's campaign and hospitality events.

Social Media Coordinator

Bimyou

- Content creator and copywriter for LinkedIn, blog, including website content creation. 
- Provide branding support and advice to the business as required. 
- Assisting the Marketing Manager with the business development, researching, analysing the target and competitor's market strategies.
- Assisting in developing and executing email marketing campaigns with internal and external stakeholders. 
- Assisting in developing and managing the digital and social media strategy,

Marketing Assistant

►Toda nueva experiencia tiene un comienzo y así fue mi grata experiencia en esta startup e increíble familia dedicada a la consultoría e integración de soluciones de servicio al cliente en el mundo digital, donde pude desarrollar e incrementar mis conocimientos  en: 

- Colaboración en la elaboración del plan comercial (estudio del mercado y competencia, identificación del target, creación de la propuesta de valor y posicionamiento de marca entornos on-line y off-line.
- Apoyo en la segmentación de la base de datos comercial y la planificación de estrategias de promoción y captación de clientes.
- Gestión y monitorización  de redes sociales, creación y curación de contenido.
- Incremento del número de seguidores y engagement mediante la creación y curación de contenidos para blog y redes sociales.
- Captación de leads gracias a la recreación del sitio web y del contenido de cada página. 


Bimyou.es se posiciona en el sector de las soluciones globales de customer care como referente en el mercado. Ofrecemos soluciones con una visión 360º de todo el recorrido del cliente. Para ello, integramos todos los canales posibles, consiguiendo que su empresa tenga una visión omnicanal hacia sus clientes, y estos a su vez, obtengan una experiencia memorable al contactar mediante cualquier canal con su empresa.

Digital Marketing Intern

Bao Bao Restaurant

Small challenges bring great ideas to design amazing experiences! 

As a freelance, I was responsible to develop the brand concept image and their social media strategy. In less than one year I achieved brand awareness, drove new followers to the social media channels, and increased sales in the restaurant.

This project teaches me that what really matters is not think about the product as a destiny to sell only. Human emotions and experiences are the best tools to create a product aimed to supply customers´ needs.

Brand and social media collaborator 

Grupo Tragaluz

Responsible for coordinating bookings, create a personal dining experience, answering questions and support customer needs in a daily basis.

My goal was to achieve customer satisfaction, increase bookings and build loyalty. 

Working with one of the most competitive food and beverage groups in Barcelona – Spain allowed me to learn about customer service and the hospitality industry.

Customer Service Coordinator

The Rockport Company

Atención, asesoramiento y fidelización de clientes, presentación y venta de productos, reposición, realizar inventarios, visual merchandising, montaje de maniquíes, cobro y cierre de caja.

Customer Service Sales Assistant

Dimarcos Colombia

Atención, asesoramiento y fidelización de clientes, presentación y venta de productos, reposición, inventarios, visual merchandising, montaje de maniquíes, cobro y cierre de caja.

Shop Assistant

Hi there 👋🏻 

I’m a dynamic marketer with over 9 years of experience driving acquisition and brand growth in ANZ and APAC. I have a proven record of managing annual budgets, delivering measurable pipeline and revenue growth. I’m skilled in performance marketing and demand generation, with strong critical thinking to optimise multi-channel campaigns and enhance reporting. Experienced in leading cross-functional teams, implementing AI-driven strategies, and building data-led acquisition engines. Proficient in platform management and knowledge sharing to ensure campaign success. 

As Senior Growth Marketing at Kudosity, I specialise in driving net-new growth and data-driven strategies that accelerate customer acquisition, retention, and revenue growth.

I'm known for building high-performing teams and driving business transformation. I believe in creating inclusive environments where people feel safe to experiment and thrive. I build work that leaves a lasting impact on people, business outcomes, and culture.

I believe in empowering people to embrace technology and achieve sustainable growth. 

My work and dedication have been recognised regionally, earning finalist spots in the 2025 Women in AI APAC Awards for Emerging AI Leadership and the 2024 Women in Digital Awards for Digital Marketer of the Year.

Get in touch! ☕

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