Payan Design Studio

Design Felt Reactive. I Built Payan to Change That.

If you make something that truly helps people -
 that’s how you show you care.

So I made the leap.
 Not to freelance.
 But to build what I wished existed.
That's why I started "Payan"

A design studio that thinks like founders.
 Fast. Strategic. Outcome-first.

Founder

DesignCoffeeClub

To build a community that creates design leadership culture and practice leadership mindset to change the design education.

Founding member & Facilitator

SaaSDesign

Founding Member

Kissflow

Manager - Creative Design

-> Build teams - hire, mentor, and help individual marketing designers become a better version of themselves.
-> Manage and mentor direct reports, while leading the design for your primary product hands-on.
-> Create branding guidelines and design standardization across all of the team's products.
-> Understand how to handle creative differences between designers and yet manage consistency.
-> Understand customers and their needs through market analysis, customer research, and feedback.
-> Quickly and iteratively create wireframes, prototypes, high fidelity mockups, and detailed UI and visual design specifications for the marketing team, as well as business stakeholders and executive leadership.
-> Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
-> Be a brand champion and work with marketing design on digital and out-of-home campaigns towards building a solid recognizable brand
-> Empower the team to take on individual leadership across products
-> Lead the design of useful, usable, and desirable products.

 Creative design lead - Marketing

-> Ensure the marketing design team and junior designers are producing quality work.
-> Hold a position of responsibility and have a scope for growth to other job roles.
-> Create execution plans for projects and see them through to completion.
-> Ensure the designs created are user-friendly and convey brand consistency with all projects.
-> Coordinate between marketing and design teams to ensure the smooth flow of work.
-> Working closely with various stakeholders to understand the overall messaging and come up with innovative designs to support that messaging.
-> Effectively utilize style guides, templates and be consistent with visual guidelines across all produced materials
-> Excellent team working, communication, and interpersonal skills with the ability to communicate, persuade and advise
-> Able to thrive in a fast-paced and deadline-driven environment
-> Pursue and share best practices within the department

Creative Visualiser - Marketing

Associate Director - Creative Services

Ad2pro media solutions (2adpro)

I've worked in 2ADPRO Media Solutions Chennai as a Specialist Creative Graphic Designer. 
They have clients from the US, AUSTRALIA, NEW ZEALAND, and the UK.

My responsibilities are to create innovative solutions for designing brandings, Magazines, Flyers based on the client's requirements. I’ve involved in lots of important projects such as CBBC, Myntra, Standard Fireworks. And also have driven the team to know more about Creative designing and help them to motivate them to deliver the projects on time. I also did freelancing work to challenge myself. 

Each day is a challenge for me since each of these clients has different requirements, ideas, and concepts.

Creative Specialist

Senior Creative Designer

Graphic Designer Executive

Tidels llc

Illustrating e-publishing work for Education books to Overseas clients with the reference of style sheets. we evolved into a premier digital book provider. We have over 1 million downloads in Apple, Microsoft, Amazon, Android.

Tidels LLC , 13 Brandon Road, Haverhill, MA 01832 USA

Mobile Apps Illustrator

Fostering design leadership, beyond design! 🚀 Investor(learning) | AI Powered Designer | Associate Director - Creative Services at Kissflow

Most design looks good.
Very little of "it" works.

After 20+ years in visual design including heading the creative services at Kissflow. I’ve seen one truth repeat:

Founders don’t just need design that looks nice.
They need design that moves numbers, builds confidence, and helps them pitch bolder.

That’s been my obsession:

Turning websites into growth engines
Making marketing assets perform, not just exist
Helping founders ship fast with clarity, not chaos
Blending creative systems with AI for scale

I now work closely with SaaS founders to help them go from:
“Design looks good” → “It worked.”

Now I’m on a mission:
Help 50+ AI founders grow with design they trust.

Feel free to reach out to me at - yuvi@payan.design

Cheers!

A year back, a young designer reached out to me for guidance.
He came from a very tough background with no family support, no mentor to lean on.

During our short call, he shared how he had invested a huge amount into a design school.

But what he got in return was… disappointing.
Low-quality training. No real guidance. Not worth the money.

In the middle of our conversation, he broke down.

I listened. I shared my thoughts. I mentored him the best I could in that moment.
That call stayed with me.

Because behind every design portfolio we see online, there are often real struggles, sacrifices, and silent battles.

Sometimes, what people need isn’t another course or tutorial.

 They just need someone to listen, guide, and remind them that this journey is hard but not impossible.

To all the designers out there who faced these kinds of challenges .. Salute 
#greatworkthatwork

Yuvaraj Muthu (Yuvi)

Founder@Payan | Helping AI Startups Go From “Design Looks Nice” to “It Worked!”

From being a designer to now a design founder feels special to be back at a design event after a loooooong time! 🙌

Super excited to join as a Jury for AI-thon 2025 with the Coimbatore Creators community. Big love to this crew for building such an energetic space for designers and creators. ❤️

If you’re around Coimbatore on Nov 1st, come say hi! 
Would love to meet fellow designers and catch up on all things design, AI, and startups.

👉 Register here: https://lnkd.in/gwWa7PiG

See you there! 🔥

Remote work isn’t about where you work.
It’s about what you create while you’re there.

This photo?
Just a reminder that Payan was built on this belief:

🌍 A design studio doesn’t need a fixed office to deliver global impact.
💻 Our work already lives on SaaS websites across the US, UK, and India.
🚀 Our mission is simple - help AI startups design websites & marketing assets that look and feel like market leaders.

#payan

At Payan Design Studio, we see product screen design on a website as more than just design.

Think about the first time someone lands on your site.
They’ve heard of your brand. They’re curious.

But curiosity ≠ clarity.

In those first few seconds, they’re asking themselves:
-  What does this product really do?
- How does it work?

If the answer isn’t clear, they bounce.

That’s where product screen motion animation changes everything:
-  It tells the story your product page can’t tell fast enough.
-  It shows the why and the how in ways words and static visuals never can.
-  It turns curiosity into clarity. And clarity builds confidence.

Our take?
Don’t flood your site with endless screens.
Use crisp, well-crafted product animations only where the experience is complex to explain.

Here’s one of our latest works for a fast-growing AI startup 
#greatworkthatwork

A brilliant product can still fail.
Not because of tech.
Not because of talent

But because people don’t get it.

I’ve seen this happen with AI and SaaS founders again and again.
The product is solid. The team is sharp. The problem is real.

Yet, when someone lands on their website…
Confusion.
Too many features.
Zero clarity on why it matters.

The harsh truth: people don’t buy what they don’t understand.

It’s not a failure.
 It’s a design problem.

Great products deserve great storytelling. And that starts with a website that answers, in 5 seconds flat:
What do you do? Why should I care?

Miss that & the best code in the world won’t save you.
#greatworkthatwork

Taplio

Yuvaraj Muthu (Yuvi)'s Linkedin Analytics

What is Yuvaraj Muthu talking about?

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Yuvaraj Muthu (Yuvi)'s Linkedin Analytics

What is Yuvaraj Muthu talking about?

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Yuvaraj Muthu (Yuvi)'s Linkedin Analytics

's Best Posts (last 30 days)