Zach Crain

GAIM.AI

As an author deeply immersed in the ever-evolving realm of artificial intelligence, my journey has been one of exploration, education, and a desire to demystify complex concepts for a broad audience. My latest work, "AI for Newbies," reflects my passion for making AI accessible and engaging to everyone, from curious beginners to seasoned professionals looking to expand their knowledge base. Drawing upon my experience as a co-founder of GAIM.AI, this book marries practical, battle-tested insights with an approachable narrative, aiming to empower readers with the tools and understanding they need to navigate the world of AI. My writing not only serves as a guide through the intricate landscape of artificial intelligence but also as an invitation to readers to embark on their own journey of discovery and innovation in this dynamic field.

#1 in Artificial Intelligence ✨
#1 in Computer Software ✨
#1 in Computer Science ✨
#1 in Natural Language Processing ✨
#1 in AI & Semantics ✨
#1 in Expert Systems ✨
And, #2 in All of Computers and Technology!

Author

As a part of GAIM Network, I am driven by a mission to empower entrepreneurs and businesses worldwide with cutting-edge tools that accelerate growth and cultivate innovation and intelligence. Our vision is to ensure that these transformative resources are accessible to everyone, irrespective of their location, background, or industry. 

By harnessing the power of innovative AI-powered solutions and fostering a global network of like-minded individuals, we strive to enable individuals and businesses to reach their fullest potential. Central to our ethos is a deep commitment to nurturing collaboration, facilitating knowledge-sharing, and cultivating a supportive community that inspires and uplifts one another. 

Let's embark on this journey together and unlock unlimited possibilities for growth and success.

Co-Founder

The Honey Baked Ham Company, LLC

Senior Director of Omnichannel & MarTech Transformation

Lead operations, strategy, marketing, and sales of direct-to consumer and retail-centric digital channels. Responsible for transformation and execution of omnichannel experience through cross-functional leadership across merchandising, marketing, operations, fulfillment, and development.

• Lead transformation and growth across all digital experiences 
• Led creation and strategic implementation of MyHoneyBaked Rewards loyalty program.
• Oversee the maintenance and performance measures of the HoneyBaked websites and OmniChannel journey
• Responsible for UI and UX business requirements for webpages - collaborate with both internal and external partners on site design and architecture
• Manage all aspects of analytics related to eCommerce and marketing and creating strategy around findings
• Responsible for website appearance and the technical aspects of site performance, i.e. speed, traffic capacity, future technical research/upgrades, better flows/customer experience/click throughs
• Project lead on Strategic Imperatives efforts related to D2C LOB and website(s) enhancements
• Responsible for budgeting and P&L management of D2C Operations Budget
• Responsible for leading digital initiatives within the overall Omni-Channel roadmap
• Work with Marketing and Supply Chain to define and manage D2C SKU's to improve customer fulfillment experience and options while optimizing cost of operations
• Work with Supply Chain in research/evaluation of optional shipping methods, in managing Out of Stock forecasting & lead time analysis efforts and to optimize promotions of product with shelf life opportunity
• Evaluate and lead bundling and packaging efforts to drive efficiencies and cost savings for offers
• Collaborate with Marketing and external vendors to enhance Search Engine Optimization reviewing analytics to drive tactical planning for improvements

Senior Director of D2C Operations/Ecommerce

Hire Heroes USA

Volunteer

Belnick

Lead all ecommerce, marketing, merchandising, digital and creative initiatives across a multi-branded, multi-channel digital portfolio. 

• Reintroduced growth to a DTC ecommerce business by elevating, restructuring and redefining all marketing, merchandising, sales, creative and ecommerce processes
• Boosted sales of Amazon YoY with alignment of marketing and merchandising strategies
• Define marketing budget allocation across SEM, SEO, Email, Affiliates, Social, Amazon, Branding, and Creative
• Lead and foster growth of marketing, merchandising, data, creative and developer roles
• Create and define company brand standards for all outbound communication and marketing
• Directed transition/integration of a $20+M ecommerce channel post acquisition
• Introduced new technologies for marketing and ecommerce growth (call-tracking, dynamic pricing, live chat, reviews)
• Advanced all sales enablement tools for B2B Sales team with new website, digital catalogues, and collateral
• Inform needs, data, results and projections of all marketing and ecommerce channels to board and exec team
• Accomplished incremental revenue by introducing new 3P Amazon, eBay, Walmart and Target channels

Director of Marketing & Advertising | Head of Marketing

Led and managed all content, marketing, merchandising and strategy initiatives for 9 websites with a 5-7K+ product catalog per site.

• Increased customer experience and conversion rates with UI/UX enhancements across 9 websites
• Directed all SEO/Paid/Affiliate/Social/Email strategies with agency partner
• Oversaw tradeshow events and catalogue creation and execution
• Created incremental revenue via Affiliate marketing program
• Added incremental revenue via Abandonment campaigns
• Led re-platform of websites from Yahoo to Salesforce Commerce Cloud

Senior Manager Ecommerce, Marketing & Merchandising

W.Nash, LLC

Owner

PGA TOUR Superstore

Led all ecommerce, marketing, merchandising, creative, brand and brick-and-mortar marketing initiatives for the #1 golf specialty retailer in the US.

• Managed all digital merchandising/product set-up for 10,000+ product catalog
• Led re-platform of website from Blue Martini to Salesforce Commerce Cloud
• Implemented and directed all SEO/Paid Search/Email/Social initiatives
• Collaborated with vendors/buyers to create effective brand/product launches and marketing communication
• Elevated digital best practices by training and mentoring all members of merchandising/marketing team
• Documented/analyzed all department KPI reports/analytics and report to executive team/buyers in monthly meetings and hold weekly meetings with marketing/merchandising team to optimize findings
• Collaborated with vendors to develop product campaigns and ensure most effective launches and messaging
• Performed A/B Testing to monitor a customer’s journey and maximize functionality and increase overall site
performance/experience
• Responsible for creation of all landing pages, intermediate pages, digital content and in-store digital displays
• Drove vision and strategy for customer web experience across all digital marketing outlets
• Created untapped stream of revenue by bringing in-store services to the online space
• Managed digital TOUR relationship via digital banners, re-targeting, and collateral

Digital Marketing & Merchandising Manager

Led daily website merchandising and marketing initiatives for both hard-goods and soft-goods departments.

• Planned and executed ongoing site developments to drive customer attraction
• Coordinated and created site content to support marketing initiatives, product launches and promotions
• Facilitated and managed email and on-site marketing content
• Managed day-to-day vendor relationships to support product and campaign marketing goals

Associate Merchant- eCommerce

One of original members to bring ecommerce and marketing departments in-house.

• Responsible for initial product and website build as well as ongoing digital merchandising and marketing maintenance

eCommerce Content Merchandising/Associate

PepsiCo

• Interacted with General Managers of establishments to evaluate merchandise needs 
• Increased total sales by 5% to all establishments by negotiation of product placement and marketing campaigns 
• Performed inventory reconciliation procedures to ensure accuracy of products and minimize shrink

Sales Representative

Love Automotive Inc

• Assisted with planning and creation of the company’s first televised marketing campaign 
• Worked alongside the owner and sales and service managers to learn sales strategies and product marketing
• Developed sales skills and incorporated them while independently closing sales
• Evaluated customer needs in service department to increase sales and ensure customer satisfaction and loyalty

Sales/Service/Marketing Intern

Co-founder @ GAIM.AI | 🤝🎯 Lead Omnichannel & MarTech Transformation @ Honey Baked Ham

🔍💼 Passionate digital transformation leader driving business growth through innovative technology. With over a decade of experience, I understand the challenges businesses face today and devise strategies to overcome them.

🌐 From startups to Fortune 500 companies, I've collaborated with diverse organizations across retail, food, and technology. My expertise in digital strategy, marketing, and customer experience delivers tangible results.

💪 As the Senior Director of D2C Operations/Ecommerce at HoneyBaked Ham, I lead cross-functional teams in transforming omnichannel experiences. I drive growth, enhance UI/UX, optimize performance, manage budgets, and implement strategic initiatives. Learn more about HoneyBaked Ham at www.honeybaked.com.

🚀 As the COO and Co-founder of GAIM Network, our mission is to empower global entrepreneurs with AI-powered tools for growth and innovation. We foster collaboration, knowledge-sharing, and a supportive community for unlimited possibilities. Discover more about GAIM Network at www.gaimnetwork.com.

🔑 Skills: Digital Transformation, Digital Operations, Strategy, Artificial Intelligence (AI), Community Building, Marketing, E-commerce, Customer Experience.

🌟 Let's connect and explore the exciting realms of digital, tech, AI, ecommerce, and marketing. Together, we'll unlock your business's potential for success and make a lasting impact in this transformative landscape.

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