Customized Marketing Solutions, LLC

I provide marketing and consulting services for property damage restoration companies. My specialties include SEO, SEM, social media marketing, email marketing, marketing strategy, fractional marketing, copywriting, and more.

Company Owner

American Federation of Restorers

Co-Founder

The RU Experienced Podcast

I co-host the RU Experienced Podcast with Mike Ovens and Zach Wilson. We're an anti-status quo podcast dedicated to the property damage restoration industry. We highlight the systemic issues present in the industry but we also have a lot of fun!

Co-Host

PHOS Creative

I was an Inbound Marketer assisting small and medium-sized businesses with their digital marketing efforts. This was accomplished through SEO, SEM, social media, email campaigns, and strategic marketing consulting.

Inbound Marketing Executive

Dreyer's DKI

I work with all departments to ensure that procedures and processes are in place and being followed in order to produce both optimal client satisfaction and company profitability. I also manage all sales & marketing for Gainesville and Jacksonville, FL and coordinate with leadership to develop a yearly marketing/sales plan. In addition to this, I coordinate and organize community events, networking events, and continuing education classes. I also collaborate with the rest of the leadership team to foster a healthy company culture and mastermind ways we can create more efficiencies and streamline systems and processes.

Director Of Operations

Sales Manager

Outside Sales & Marketing professional promoting Dreyer's DKI in North Florida. My job is to create business for Dreyer's DKI by developing and maintaining relationships with referral partners in order to drive company sales. I do this through a multi-prong effort of networking, prospecting, social media, community service initiatives, and education. This position requires me to be a Marketing-Sales hybrid in that I create better brand-awareness coupled with outside sales and face-to-face cold calling to create qualified leads that turn into quality referrals. I am a certified continuing education instructor for insurance professionals in the state of Florida. Besides outside sales and teaching, I develop a yearly marketing plan and plan various events which target specific verticals.

Additionally, I collaborate with the CEO and other members of the leadership team to do long-term planning and help create an overall vision for where Dreyer's DKI will go over the next 5-10 years. Employee engagement and change are highly valued at Dreyer's DKI and so as a team we are always coming up with new ideas and ways we can streamline systems and processes, improve efficiency, create an excellent customer experience, and foster a healthy culture and work environment.

Business Development Representative

Clearwave Communications

I worked in outside sales as a Business Account Executive in telecommunications providing high-speed broadband internet to businesses via a world-class, commercial grade fiber optic network in rural Southern Illinois. I would prospect for new potential clients through cold-calling and canvassing. I would take a prospect all the way through the sales cycle from introduction to close. Once I closed a sale, I would maintain a long-term relationship with that client, set expectations, and project manage their fiber service installation. I used Salesforce to manage my client relationships.

Account Executive

United States Postal Service

John A. Logan College

I taught two Geography courses: (1) GEO 215 and (2) GEO 112. Responsibilities included: development of course content (syllabi, course outline, expectations, learning design, lectures, quizzes/tests, etc.); teaching course content; grading; and d2L.

Geography Instructor

Southern Illinois University

Teaching Assistant: GEOG 104 (Weather, Climate, and Society)

Research Assistant: (1) Variability and trends in mean and extreme summer near-surface equivalent temperature in the Eastern USA (2) Investigating the effects of climate change on regional wind climates.

Graduate Assistant

United States Air Force

As a Non-commissioned Officer, I supervised my troops, ensured they met Air Force standards and training requirements, and performed my duties of protecting DoD personnel and property. I also served in Operation Iraqi Freedom (OIF) from 2009-2010 at Sather AFB, Baghdad Iraq.

SFS Staff Sergeant

Restoration Marketer & Consultant | Co-Host of the RU Experienced Podcast 🎙️ | Voice & Advocate for Frontline Restorers

Experienced and results-driven marketer in the Property Damage Restoration Industry. I help restoration business owners drive their growth efforts through custom marketing strategies, operations management, and more. 
- Operations Management 
- Strategic Marketing Planning
- Digital Marketing (SEO, Paid Ads, social media, email, etc.)
- Competitor Analysis
- Job Management 
- And More...

Proven Results:
- Grew a company from $1.2M/year to $6M/year in revenue
- Increased a client's average monthly online submissions from 180 to 250 in 6 months 
- Grew a client's Facebook page by 1,200 followers in less than a year

Become dependent on Google Ads leads if you want to set your marketing strategy up for failure.

Google Ads is a great resource to get immediate ROI. However, it's expensive and it's not a great way to "build equity."

I look at working on your website's organic SEO like "buying the home" instead of renting it.

When you're consistently building your site's SEO, you're essentially building equity. 

Organic SEO is a slow and meticulous process by comparison.

But, it pays dividends in the long run. 

Ideally, you want to diversify your marketing and utilize both PPC and organic SEO. 

But, don't become overly dependent on paid ads!

#DigitalMarketing #DigitalAdvertising #PPC #SEO #GoogleAds #Business #Marketing #Restoration #PropertyDamage #RestorationIndustry #SMB #ROI

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