Zachary Cascalho Cox's Linkedin Analytics

🍿 Get your (Opopop) Popcorn ready: They're re-inventing America's favorite snack and one of their ads recently caught my eye. H/t Barry Hott for doing a great job with this one :) Why this ad wins: 👀 Attention: The hook captures attention through triggering cognitive dissonance: “I’m about to try this new popcorn, my wife is making me try it blindfolded”. Why would someone try popcorn blindfolded? 💯 Bonus points: The problem statement is implied with the way it is communicated. The problem statement here is “Big Popcorn” makes popcorn that doesn’t taste as good as it could and has a lot of added ingredients we don’t know about. Opopop hits this on the nose with the subtle “Us vs Them” taste testing clip. ❤️‍🔥 Connection: Opopop establishes connection through social proof provided by the WSJ screenshot which reinforces the authority of Opopop’s voice. 👉 Direction: “Click the link right now and get your discovery kit” - This hits because it combines both a clear call to action with the value communicated by the offer, so not only do we get great direction but we also get “personalization” because of how the offer communicates a message that resonates with value-sensitive consumers.