Zack Kinslow

Product Marketing Manager

Worksuite

- First marketing hire at the #1 freelancer management and payment platform used by Netflix, Disney, Microsoft, FCB, Bustle, Vox, Media.Monks, and Marriott Bonvoy.
- Manage lead generation, sales enablement, paid ads, SEO, product education, feature launches, and upsell enablement.

Product Growth Marketing Manager

Punchlist

• First marketing hire at B2B collaboration startup, Punchlist 
• Grew MRR by 65% in first 3 months on the job; doubled revenue in 6 months 
• Achieved “position zero” SEO ranking at the top of Google page 1 for “punchlist”  
• Spearheaded GTM strategy with an emphasis on organic content marketing and product-led growth 
• Managed paid search, SEO content strategy, email automation, video production, landing pages and weekly feature launches

Foundr Magazine

• Developed and launched Foundr's suite of digital products into 30 high-ticket video courses with 50,000+ paid customers 
• Managed an international team remotely, leading all production & development of new products 
• Collaborated cross-functionally with Marketing, Community, Data Science, Content and Leadership teams to bring new products to market that solve pain points for customers 
• Ran validation surveys, user research and MVP pre-sale campaigns to determine the needs of customers, in order to productize solutions and develop GTM strategies for those personas 
• Grew company’s annual revenue by 10x as a direct result of two things: 
new product launches, and building / optimizing automated evergreen funnels for existing products 
• Spearheaded US expansion for the Australian company, opened Foundr’s NYC office, and managed business operations for the US team

Educational Product Team Lead

Zeel.com

• Developed and executed the startup’s SEO content marketing strategy to grow Organic traffic + increase Member signups for the on-demand wellness platform (both B2C and B2B products) 
• Managed the development + launch of the new Zeel website and blog, acting as Product Manager to prioritize features and feedback from different teams, and iterating to improve the user experience 
• Steadily grew Organic revenue WoW + significantly improved Google Search rankings 
• Collaborated with cross-team stakeholders to augment PPC, PR, Design and B2B Sales efforts 
• Authored 60+ original articles; hired and coordinated a remote freelance writer network 
• Worked directly with Zeel CEO and Leadership team to develop a long-tail evergreen content strategy that differentiated us from aggressive competitors

SEO Content Marketing Manager

Skillshare

• Developed and produced 70+ digital products (online classes) earning over 500,000+ enrollments 
and 10 million minutes-watched on the EdTech platform 
• Joined early stage team as employee #16 to help scale the B2C platform to 12 million students today 
• Managed all content development, production logistics and launch of multiple classes simultaneously (always juggling 4-6 projects at various stages of the life cycle) 
• Consistently launched 1 new online class every Tuesday for over a year, working with Marketing and Community teams + external stakeholders (Instructors & Partner channels) to drive Referral signups 
• Managed project scope, budget, development, production and distribution for branded content with top-tier external Partners including Twitter, MailChimp, Kickstarter, Wacom, and Getty Images 
• Produced Skillshare’s most successful Facebook video of all time (49 million views) which inspired a new framework for the brand’s social marketing

Content Manager

The Art Directors Club (ADC Global)

• Led membership, social media / digital strategy, and event production for ADC Global and its 6 sub-brands, including Portfolio Night™ (the world's largest advertising recruitment event), ADC Young Guns (the "30 under 30" for design), the 50/50 Initiative (ADC's gender equality program), and the Tomorrow Awards (celebrating the future of creative technology)
• Supervised 3 direct reports (designer, event producer, membership coordinator)
• Increased membership revenue by 25% YOY; reduced member churn
• Produced award-winning company rebrand with Sid Lee, Webby-nominated site redesign with Franklyn Studio, and ADC’s official iPad app and Graphis Gold-winning iPad case

Director of Community

• Managed the nonprofit organization's content, digital, print, and event production
• Produced videos on-site for in-house video team, creating sharable content with key influencers
• Created and executed ADC's social media strategy, growing the community by 10x to 350,000+
• Managed all vendor relationships, negotiated $200,000 worth of in-kind donations, and contributed to the development of $400,000 in paid sponsorships
• Collaborated with the whole team to produce the world's first 3-day "ADC Festival of Craft" in Miami Beach (formerly a one-day annual awards show in NYC)

Creative Production Manager

• Hired by the new Executive Director to breathe new, digital life into the 95-year-old nonprofit
• Produced, merchandised and hosted all community events and exhibitions
• Developed and managed new sponsorships to make the club's events profitable
• Traveled around the US writing content to drive traffic to "the new ADC," increase membership, and help member agencies attract creative job seekers through inbound recruitment

Creative Producer

Masterminds

• Wrote award-winning copy and ad campaigns for national tourism and gaming brands including: MGM Resorts International, Pocono Mountains Visitors Bureau, Westfield Group, FireKeepers Casino, Battleship New Jersey, Philadelphia Zoo 
• Became the youngest person in the company to travel for client presentations and TV ad shoots 
• Incorporated social media strategy into the agency's capabilities and helped build out a Facebook app development studio, which now influences the majority of the company’s service offering 
• Mentored Jr. Copywriter and 4 interns

Copywriter

Digitas Health

• Assisted with PR and event planning for Philadelphia’s largest digital marketing agency
• Presented social media strategy to agency’s management team in the early days of Twitter and Facebook marketing

Corporate Communications Associate

Product Marketing Manager // Passionate about platforms fueling the future of work

Recovering ad guy working in B2B SaaS. Product Marketing Manager. Passionate about platforms fueling the future of work. 
 
I was the Educational Product Team Lead at Foundr Magazine, developing a suite of digital products and building Foundr's online school of entrepreneurship (now Foundr+ subscription) from the ground up.

Before that, I was Content Manager at Skillshare (employee #16), SEO Marketing Manager at Zeel, and Creative Production Manager at ADC Global (now The One Club for Creativity). 
 
I've produced and launched over 100 online courses in my career, serving millions of students worldwide, and generating upwards of $50 million as a direct result of these digital products. Before the EdTech world, my background was in copywriting, SEO, content marketing and social media strategy. 
 
I have a passion for building products and communities that empower people to do their best work, and find their true calling. Whether that's freelancing, entrepreneurship, or their dream job.

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