HCA Far West Division

AVP of Marketing

MassMedia Marketing, Advertising, PR

As the digital marketing director at MassMedia, Las Vegas’ leading digital and full-service marketing agency, I help clients grow their business through omnichannel marketing strategies and integrated
solutions that work together to achieve business objectives and deliver impactful results.

- Plan, build and execute the overall digital media strategy – ensure this strategy aligns with client goals and objectives and other marketing tactics being utilized.
- Build marketing project plans for digital-focused initiatives.
- Manage the digital team, which includes organic social media, media buying, and website development.
- Stay up to date with the latest technology and best practices to ensure effectiveness of media and platforms for our clients.
- Manage and oversee all digital marketing channels.
- Measure ROI and KPIs and connect with clients to share findings on a regular basis.
- Prepare and manage digital marketing budget for the company.
- Utilize platform data, page analytical data, and client-provided data to measure KPIs and ROAS.
- Research competition, investigate benchmarks and provide suggestions for department improvement for both the company and our clients.

Digital Marketing Director

blud, Skincare

Founded and launched innovative skincare and bronzing line designed to provide a better than natural tan without the harmful effects of the sun. Researched and developed bronzer formulas with a chemist. Developed and uploaded content to company website as well as the social media platforms to generate interest. Consolidate key data found specifically from trade shows and social media platforms to interpret trends and growth, resulting in strategic actions and digital campaigning. Managed all day-to-day activities to continuously build the blud brand.

- Led efforts with outside contracts with our manufacturer including setting benchmarks for product performance, cost and quality expectations.
- Developed marketing plan, which generated in break-even results in less than two years.
- Created digital content for social media platforms to develop target audience. Developed guerilla marketing strategy to promote products with up-and-coming makeup artists through social media platforms.
- Created partnerships with big name brands such as Kylie Jenner and Lilly Ghalichi to support brand exposure and loyalty.

CEO & Founder

L'Oréal

Maintained, enhanced, and utilized social media websites and other digital media platforms to generate sales, loyal product users, and enhance Matrix brand equity. Oversaw consolidation of information and results, interpreting data trend and implications, reporting and recommending strategic actions. Developed and uploaded content to professional and consumer websites. Designed and implemented promotions to stimulate campaigns, generate leads, and build professional and consumer database to yield loyal followers. Frequently interacted with customers, assisting with participation in digital activities and addressing product queries and concerns. Conceived custom PPTs to position new campaigns, create social media content, as well as CMS updates such as new products and enhancement to existing content on all company websites. 

- Key contributor to growth of Matrix Facebook page by 925% through digital strategy and execution.
- Revitalized Matrix Salon & Product Finder for Matrix.com desktop, mobile and social.
- Instrumental in bolstering number of emails in professional and consumer eBlasts by 35%.

Digital Media/Marketing Coordinator, Matrix Brand

Hamilton College

- In-school job position.
- Managed customer service call center for Hamilton College. 
- Selected team for company support, monitored and analyzed customer satisfaction, developed and implemented training program and established schedules and policies for support team.

Call Center Manager

Sony Music Entertainment

- Researched potential bands and reported findings directly to A&R Head
- Designed comprehensive/efficient Online Artist’s Catalogue, which became the footprint for storing and retrieving information regarding potential bands.
- Created digital strategies surrounding band’s social presence, including campaigning and advertising, to build brand awareness.
- Responsible for customer support telephone/email to provide information on SONY Music, scheduling, touring, website navigating, etc.

Arists & Repertoire Intern, TinyOgre Entertainment

Focus Features

- Built actor lists for listed characters in upcoming films. Multiple selections were chosen for 
- Provided input regarding script coverage throughout pre-production process.
- Selected to participate in various workshops designed to train interns on diverse aspects of film selection, casting, economics, production and marketing.
- Led customer support team to provide information through the website emailing program.

Post Production Intern

Dynamic Marketing professional with experience shaping, launching, and managing promotional strategies that contribute to increased revenue and heightened consumer engagement. Versatile leader who combines creative sensibility and social media proficiency to deliver integrated and strategic marketing processes. Adept at building targeted, cost-effective campaigns in tune with market trends and business needs. Leverages relationship-building talents, design sensibility, and technical aptitude to enhance brand value.

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