Sonasen Sales Consulting Group

The average person won’t recalibrate their most important vehicle, their mind.

It’s pretty wild that 2 people can have the same script but get wildly different results.

How can that be?  

They have the same resources,

Something is making the difference…

Perspective.  

The person who sees themselves wining will go into the meeting standing tall, head held high, and find a way to help the person on the other line solve their problems in exchange for money.  

The person who sees themselves failing (again…) will go in fold like a cheap lawn chair and allow the other person to seem them on their excuses to stay stuck.   

Script is the same, only difference is mindset.  

Every study tells you that people need recalibration over time,

We re-calibrate our cars on a regular basis,

But most people don’t re-calibrate the most important vehicle they own…

Their mind.

We have a rapid system to recalibrate someone’s perspective.

 It’s non-intrusive.


It doesn’t change sales flow.

It simply optimizes human performance so that all the scripts and training work better.  

If you want to learn how it works and do a live demo, book a call and we'll show you how it works.

Founder

San Marcos Fire Department

I have always had a strong desire to serve my community and help others. So, when I had the opportunity to join the fire department as an EMT, I jumped at the chance.

After going through the rigorous training and passing all of the necessary exams, I was thrilled to finally start my new career as a firefighter. However, as I began working on the job, I realized that it was not the right fit for me.

Don't get me wrong, the camaraderie and sense of purpose that comes with working out of a fire station is truly special and something that I will always cherish. But, after much reflection, I realized that my true passion lies in a different path.

It wasn't an easy decision to make, but I knew that it was the right one for me. So, I decided to step down from my role at the fire department and pursue my other interests.

I want to thank the fire department for the opportunity and the amazing experiences I had while working there. I will always be grateful for the lessons I learned and the people I met.


Respond to 911 emergency calls | Perform life-saving medical procedures on patients | Transport patients to hospital | Maintain & operate emergency response vehicles | Cook & eat delicious meals | Sleep? Never heard of it

Strategic Operations Inc.

Even though the military didn't work out, I have always been passionate about the opportunity to serve others. So, when I had the chance to work as an instructor and train military medics who were preparing to go to war, I knew it was the perfect fit for me.

Working with these incredible medics was an absolute honor. They are truly dedicated to their craft and were always eager to learn and improve their skills. It was incredibly rewarding to see them apply the techniques we taught them in simulated combat scenarios and save lives.

Our training was designed to be as realistic as possible, with simulated injuries and emergencies that were designed to stress the medics out while testing their skills and knowledge. It was amazing to see them rise to the challenge and use their training to save lives, even in the most stressful and high-pressure situations.

I am so grateful for this experience and am proud to have been a small part of helping these medics become the skilled and confident medical professionals they are today. If you have any questions about this work or want to chat more about my experience, please don't hesitate to reach out.

Medical Subject Matter Expert (SME)

US Navy

When I was younger, I had a dream of joining the navy and becoming a SEAL. It was a long shot, as I was a weak and skinny kid who couldn't even do a single pull-up.

But, I was determined to make my dream a reality. I found an ex-SEAL who believed in me and became my mentor. Together, we set out to transform my body and my mindset. It was a grueling process, but through hard work and determination, I was able to build the strength and resilience needed to make it through SEAL training.

I remember the day I finally passed the infamous "hellweek" - it was one of the proudest moments of my life. I had proved to myself and to others that I was capable of achieving anything I set my mind to.

Unfortunately, shortly after completing hellweek, I suffered a brain injury that put me in a coma. It was a difficult and scary time, but my family, friends, and the SEAL community rallied around me and provided support and encouragement.

After a long recovery, I was medically discharged from the navy. It was a tough pill to swallow, as I had worked so hard to become a SEAL. But, I am grateful for the experience and the lessons I learned.

I am now using my experiences to help others achieve their goals and realize their potential. If you have a dream or a goal that you are pursuing, don't let setbacks or obstacles hold you back. Remember that with hard work and determination, you can overcome any challenge and achieve greatness.

Push-up Enthusiast & Cold Water Tester

Studio Trifusion

This experience had a profound impact on my life. 

When I was 18, I decided to make my own feature film. 

Now, before you start thinking that I had some kind of Hollywood connections or a big budget, let me assure you that was not the case. We had no money and no experience, other than making music videos for my band. But, I was determined to make this film happen.

I wrote a script, put together a volunteer crew, and we set out to make the film guerilla style. It was a wild ride, full of challenges and obstacles, but we persevered. It was an amazing feeling to see my vision come to life and to know that it resonated with others.

This experience sparked a passion for film production in me and I went on to produce other movies and do visual effects. It was a challenging and rewarding journey, and I am grateful for the opportunity to have learned and grown through it.

If you have a dream or a passion, I encourage you to go for it, even if you feel unprepared or uncertain. You never know what amazing opportunities and experiences might come your way.

Swiss army knife of media production | Feature film production management | Visual effects supervisor | Schedule & payroll coordinator | Logistics support & management | Location scout | Postproduction supervisor

Media Producer 

Zumiez

This one is a personal story about my journey and the impact it has had on my life. Growing up, I was always a shy and insecure kid who was afraid to talk to people. I struggled to make friends and was often too afraid to speak up or express my thoughts and opinions.

That all changed when I got hired to work at Zumiez at the mall. From the moment I started, my manager saw potential in me and was determined to break me out of my shell. She pushed me outside of my comfort zone and taught me that it was okay to talk to people, even if I was nervous.

Over time, I began to gain confidence in myself and my abilities. I learned how to approach and engage with customers, and even started to enjoy it. I began to see the value in networking and building relationships, and I started to feel more comfortable in social situations.

I also learned how to work hard, focus, and on my 18th birthday, I got promoted to the 1st assistant manager - 2nd only to my manager! 

I am so grateful for the support and guidance my manager provided me with, and I am proud of how far I have come. If you are struggling with shyness or insecurity, I encourage you to push yourself out of your comfort zone and try new things. You never know what amazing opportunities and personal growth may come from it.


Aggressive customer service | Inventory management | Occasional mall shenanigans | Regular taker of breaks

Assistant Retail Manager

Welcome to Sonasen Sales Consulting Group:

Facing sales plateaus? 

Sonasen Sales Consulting Group specializes in revitalizing enterprise sales teams within 6 months. We understand when teams feel burnt out, underperform, and lack a consistent system to meet goals. Our Sonasen Sales System™ transforms these challenges into success stories.

🎯 Revitalize Burnt-Out Teams: We equip your team with strategies and tools to reduce burnout and boost performance.

🎯 Consistent Sales Achievements: Our system ensures your team exceeds targets, making sales success predictable and stress-free.

🎯 Customized Strategies: Tailored to leverage your team's strengths, ensuring long-term success in a rapidly evolving market.

Led by Zach Paul, who has enabled giants like Apple, Dell, Oracle, and Salesforce to achieve their sales goals, we're confident in delivering unparalleled results.

Transform your sales strategy and achieve ambitious goals in just six months. Contact us for a tailored consultation.

As a CEO, your focus is worth millions (possibly billions).

Your team is relying on you to manage your most important asset.

Their families are relying on you.

Every second you spend distracted is money down the toilet.

Distractions come in all shapes and sizes:

• Low leverage tasks
• Underperforming team members
• Problems at home 
• Cheap dopamine fixes 
• Drugs and alcohol 

The list goes on.

All change starts with awareness.

Start by recognizing what to say NO to.

The moment you realize you're distracted, STOP what you're doing.

And ask yourself: 

"What's the #1 thing I need to do next that will create the biggest impact?"

Then do the thing.

You already know this,

But sometimes we need to be reminded more than we need to be taught.

Zach Paul

Military-Grade Psychology & Behavior Profiling for Sales | I help sales professionals & business leaders decode hidden buying motivations—so they can close bigger deals, faster | Speaker | Author | Veteran

Every woman secretly believes she's one mistake away from being replaced.

Watch what happens when her partner's attention drifts - even for a moment.

She might:

• Post more photos online
• Ask "do you still love me?" repeatedly
• Change her appearance suddenly
• Test his loyalty with questions

It looks like insecurity, but it's not... It's ancient survival programming.

For millions of years, a woman who lost male attention lost everything:

• Protection
• Food
• Survival itself. 

Her ancestors who worried about being replaced lived long enough to pass on their genes. 

The ones who didn't worry? They died.

Today, she might be a CEO with her own money. 

Doesn't matter. 

Her survival brain doesn't understand bank accounts.

It only understands the age-old equation: 

"If he doesn't want me, I'm not safe."

That "needy" friend who constantly seeks reassurance? 

She's not trying to be difficult. 

Her nervous system is literally scanning for danger, asking: 

"Am I still protected?"

Every unreturned text triggers the same alarm that once meant life or death. 

Every distracted conversation, every glance at another woman activates programming older than language itself.

Once you see this pattern, you can't unsee it. 

The woman who suddenly gets jealous isn't crazy... 

She's running software designed to keep her ancestors alive.

Understanding this changes how you see female behavior forever. 

That anxiety about being replaced? It's not a character flaw. 

It's an inheritance from grandmothers 10,000 generations back who survived because they paid attention to these signals.

Want to decode the hidden patterns driving the people around you? 

Comment "DECODE" below for my free guide on reading and decoding hidden behavior.

PS - This is the 1st part of a whole series I'm doing on male & female psychology, so don't worry, men are coming next...

And be warned: it gets dark.

But this stuff is key to understanding ourselves and others.

Have you ever noticed how much energy it takes just to hold it all together?

To keep pretending you’re fine while something inside knows you’re not.

What if transformation didn’t mean trying harder…

But instead meant letting go… for just 20 minutes...

While your unconscious mind rewrote the patterns keeping you stuck?

I just created a "Mental Reset" audio that will dissolve the weight you've been carrying in minutes. 

Comment if you want it.

Every man secretly lives in terror of being seen as weak.

There's an ancient part of your brain that says weakness = abandonment.

Because for most of human history, weak men were left behind by the tribe.

This drives you to:

• Never ask for help
• Hide injuries and illness
• Work past exhaustion
• Refuse vulnerability
• Lift weights or do martial arts obsessively (as pictured)

That's why every moment of weakness feels like a death sentence.

But here's the secret...

Strength includes having the courage to be human.

Real power comes from taking off the armor and asking for help.

Ask yourself: "What do I think will happen if I show struggle?"

Fact is, we are all struggling and insecure in our own ways.

And you'll be glad to know that you're not alone, 

You just have to have the courage to go first.

If you want my guide on how to use military-grade psychology to decode human behavior, comment "DECODE" and I'll send it over.

Sales isn’t about charm, it’s about psychology.

If you think charm or personality closes deals, you’re limiting yourself...

Think instead: What if sales was simply a series of precise psychological triggers... 

That guide people toward decisions that genuinely improve their lives,

That’s the foundation of Sales Team Six 🔐

#SalesTeamSix #SalesPsychology”

Your biggest expense isn't your rent or mortgage.

It's not your car payment, that gym membership you never use, or your daily $7 latte addiction.

It's all the deals you're fumbling because you have no clue what's actually going on inside your prospect's head.

I watched this play out last week.

A solid sales guy torched a $50K deal in under 10 seconds. 

The prospect hits them with the classic "I need to think about it."

And this rep basically says "Sure thing! I'll follow up with you next week" and walked away feeling good about it.

Dude. 

That deal was dead long before the pitch.

Here's what actually happened in that prospect's brain: 

1. Fear kicked in (what if this is the wrong choice?) 
2. Overwhelm mode activated (too much info to process) 
3. Social anxiety hit (what will my team think if I screw this up?)

But the salesperson was completely oblivious to all of this, because he was just following his cute little corporate sales script.

So instead of addressing what was really happening, he sent a follow-up email stuffed with more features and benefits.

Which is like trying to put out a fire with gasoline.

Then the 6 words that make me cringe: 

"Guess it's just a numbers game"

Ugh.

Let me hit you with some ugly math:

Say you're closing 20% of your deals instead of 40% because you don't get buyer psychology. 

Average deal size is $10K.

You just left $200K on the table for every 100 prospects you talked to.

That's you bleeding money all over the place.

Every "let me think about it" that stumps you. 

Every budget concern that blindsides you. 

Every prospect who ghosts you after your pitch.

None of this is random.

It's all predictable human behavior that you could see coming from a mile away... if you knew what to look for.

The top performers aren't out here selling better products or being more charming.

They just understand that selling is basically applied psychology.

They get that people make emotional decisions and then scramble to find logical reasons to justify them.

They can tell the difference between what someone says and what they actually mean. 

They know how to guide decisions without being that pushy salesperson everyone hates.

So here's the real question:

Can you afford NOT to understand this stuff?

Because while you're out here competing on features and price,

Or hoping that wining and dining them will get them to ink the deal,

Someone else is basically reading minds.

And they're taking your deals.

I’m thinking about bringing together a small group of elite sales professionals, leaders, and managers to teach them the 9 tools I learned in Navy SEAL training around human persuasion that dramatically increase close rates and turn teams into elite units.

This is exact psychology behind how to read people, spot lies, and increase close rates by an average of 36%.

Would you want in?

Traditional therapy is keeping people stuck.

After studying with CIA hypnotists and helping 200+ veterans, here's what I learned:

Most therapy teaches you to "cope" with your problems. But coping isn't healing, it's management.

Think about it:

→ You spend years talking about the same trauma 
→ You develop "tools" to handle triggers
→ You learn to live with your limitations

Meanwhile, your brain stays wired the same way.

The truth? Your mind doesn't need therapy. It needs an upgrade.

When I woke up from my coma, I didn't want to "manage" my broken neural pathways. I wanted to rebuild them.

So I studied neuroscience, hypnosis, and ancient wisdom. 

I built a Mental Operating System that actually rewires the brain.

The difference:

Therapy: "Let's explore why you're afraid of public speaking." 
Mental OS: "Let's delete that fear and install confidence."

Therapy: "Here's how to cope with anxiety." 
Mental OS: "Here's how to eliminate anxiety at the source."

I'm not saying all therapy is bad. 
But if you've been going for years with no real change...
Maybe it's time to upgrade your approach.

"Thanks for the help. Total deal savings, $185k!"

Got this text from a client who just wrapped a major negotiation.

Here's what happened:

6 months ago, this CEO was struggling.

His team was missing quotas, deals were stalling, and he felt like he was losing his edge after 15 years of success.

We worked together on reading people - the same psychological principles Navy SEALs use to assess situations and build alliances.

Yesterday, he was in a vendor negotiation (not even a sales situation).

But because he could now: 

→ Read micro-expressions that revealed their wants and needs 
→ Spot the psychological tells that showed their real bottom line
→ Use influence techniques to create motivation on THEIR side

He saved his company $185k in 45 minutes.

The lesson: Psychology isn't just for closing deals.

When you understand how humans really make decisions, it changes everything:

• Your negotiations (like this client)
• Your team leadership
• Your vendor relationships
• Even your personal conversations

Most sales training teaches tactics.

Psychology teaches you how people actually think and make decisions.

One is a skill. The other is a superpower.

What would have the biggest impact on your sales results?

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