Zach Paul's Linkedin Analytics

Sales isn’t about charm, it’s about psychology. If you think charm or personality closes deals, you’re limiting yourself... Think instead: What if sales was simply a series of precise psychological triggers... That guide people toward decisions that genuinely improve their lives, That’s the foundation of Sales Team Six 🔐 #SalesTeamSix #SalesPsychology”

I was eating a blueberry pancake this morning when it hit me… LinkedIn is the fakest place on earth. A lot of people want to present this perfect image and pretend like they’ve got it all together… Performing for invisible cameras. And it triggers their ego when I talk about it, So people tend to resist that. But they get to this point where they realize there’s a huge conflict, The play was never real, And the weight of the mask they’ve been pretending not to wear finally becomes too heavy. They realize there’s a part of themselves they don’t like. That’s when they reach out to me. I help them step out of the anxiety they’ve been silently carrying. A lot of people are going through more than they’ll admit, they just don’t talk about it. Sometimes it’s hard to see because the world is so noisy and even rewards fakeness. And it’s not a big leap, It makes perfect sense, the logical next step in the person you’ve already been becoming. So if this post speaks to you, I’d like to offer you a gift. A free 1-1 session where I’ll give you some advanced tools to step out of that heavy costume, And step into who you’re meant to be. Resulting in more focus, discipline, and the freedom you’ve been silently craving. Drop a comment or send a DM and I’ll help you set down that burden, no strings attached.

Your biggest expense isn't your rent or mortgage. It's not your car payment, that gym membership you never use, or your daily $7 latte addiction. It's all the deals you're fumbling because you have no clue what's actually going on inside your prospect's head. I watched this play out last week. A solid sales guy torched a $50K deal in under 10 seconds. The prospect hits them with the classic "I need to think about it." And this rep basically says "Sure thing! I'll follow up with you next week" and walked away feeling good about it. Dude. That deal was dead long before the pitch. Here's what actually happened in that prospect's brain: 1. Fear kicked in (what if this is the wrong choice?) 2. Overwhelm mode activated (too much info to process) 3. Social anxiety hit (what will my team think if I screw this up?) But the salesperson was completely oblivious to all of this, because he was just following his cute little corporate sales script. So instead of addressing what was really happening, he sent a follow-up email stuffed with more features and benefits. Which is like trying to put out a fire with gasoline. Then the 6 words that make me cringe: "Guess it's just a numbers game" Ugh. Let me hit you with some ugly math: Say you're closing 20% of your deals instead of 40% because you don't get buyer psychology. Average deal size is $10K. You just left $200K on the table for every 100 prospects you talked to. That's you bleeding money all over the place. Every "let me think about it" that stumps you. Every budget concern that blindsides you. Every prospect who ghosts you after your pitch. None of this is random. It's all predictable human behavior that you could see coming from a mile away... if you knew what to look for. The top performers aren't out here selling better products or being more charming. They just understand that selling is basically applied psychology. They get that people make emotional decisions and then scramble to find logical reasons to justify them. They can tell the difference between what someone says and what they actually mean. They know how to guide decisions without being that pushy salesperson everyone hates. So here's the real question: Can you afford NOT to understand this stuff? Because while you're out here competing on features and price, Or hoping that wining and dining them will get them to ink the deal, Someone else is basically reading minds. And they're taking your deals.

I can help you quit smoking in 5 minutes using military-grade hypnosis. My 5-step CIA inspired technique that makes cigarettes taste like dog sh*t to your brain: Most people try to quit smoking by fighting their cravings. I get you to quit by helping you become open to your inner wisdom. I hand you the key to make the change, but you do it yourself. Let me break down the process I use with my clients. We start with some foundational work… 1. Onboarding Form It’s designed to knock down the first small dominoes in a precise sequence. I have them name their two identities a) What's your current narrative? And how are you running things right now? - I’m a smoker who needs cigarettes to relieve stress. b) What's the story you want to be in? - I’m not a smoker and I know it’s disgusting and killing me slowly. At this stage, I’m getting their brain ready for change and start to disassociate from the habits they want to let go of. 2. Get Them In The Hypnotic State Then, I put them in a hypnotic trance with either the "click" method, which acts as a fast cue that takes them in and out of trance quickly… …or I talk them into it using conversation and metaphors. The brain becomes very open and receptive while they stay fully conscious. They remember everything. The noisy part of their brain gets turned off and I become their co-pilot while they're in the driver's seat. 3. Monitor The Physical Checkpoints Before going deeper, I watch for specific physical changes. Body language shifts, breathing patterns and shoulder movements. I do this at a very high level to know they've reached the right stage. 4. Rewrite The Narrative When everything is settled, I go in for the narrative shift. I point out what they already know, but now their brain actually RECEIVES it … "Smoking feels like shit, tastes like shit. You know it's costing your life, your health." In this hypnotic state, they see it and receive it completely instead of filtering it out. Their new identity from Step 1 takes over. 5. Test the New Identity I have them try to smoke right after the session. They'll try it and say "nope, I can't do it anymore, I don't like it anymore." Now they've given themselves proof that they quit forever. This creates a self-reinforcing loop - the more they don't smoke, the stronger their non-smoker identity becomes. And this same framework works for any addiction or limiting behavior. The brain doesn't know the difference between cigarettes, alcohol, or self-sabotage. If smoking (or another type of addiction) is something you're struggling with, I can show you how hypnosis fixes it permanently. Again, I only give you the key, the responsibility to make the change is on you. Not cheap, but quick fixes never are. DM me to chat.

"Thanks for the help. Total deal savings, $185k!" Got this text from a client who just wrapped a major negotiation. Here's what happened: 6 months ago, this CEO was struggling. His team was missing quotas, deals were stalling, and he felt like he was losing his edge after 15 years of success. We worked together on reading people - the same psychological principles Navy SEALs use to assess situations and build alliances. Yesterday, he was in a vendor negotiation (not even a sales situation). But because he could now: → Read micro-expressions that revealed their wants and needs → Spot the psychological tells that showed their real bottom line → Use influence techniques to create motivation on THEIR side He saved his company $185k in 45 minutes. The lesson: Psychology isn't just for closing deals. When you understand how humans really make decisions, it changes everything: • Your negotiations (like this client) • Your team leadership • Your vendor relationships • Even your personal conversations Most sales training teaches tactics. Psychology teaches you how people actually think and make decisions. One is a skill. The other is a superpower.

What would have the biggest impact on your sales results?

My VP client was making great money, but he was overweight, a doormat at work & couldn't get a date. Then we rewired his brain with hypnosis, and now he has too many dates to handle… Here’s a full breakdown of how I helped him get from A to B: Brian struggled not because of a lack of dates, being divorced, or being too nice at work. These were all symptoms. The deeper cause was the narratives he was stuck in. Even though he was a VP at a hedge fund, in his head, he was still that nerd in school who ends up doing everyone's work on group projects without getting credit. He came to me ready to change - I only gave him access to the unconscious power he needed to transform. Here’s what we did: Step 1: Cleaning His Slate I worked with him 1:1 to remove negative narratives around dating, fitness and work. I didn’t point fingers telling him “this is what’s wrong with you.” In each session, I’d simply be his mirror, allowing him to process how his current narrative was affecting his life. Step 2: Rewrite The Narratives This is where I “install” a new personality using hypnosis. This might sound scary, but it’s the same technique the CIA uses to program spies and activate them with code words. When done right, this upgrades you into this completely new person. As an example, let’s imagine Brian went to a bar and got rejected by a girl. The narrative he told himself: “I went out to a bar and got brutally rejected. I’m so bad at talking to women.” We changed that to: “I had the courage to walk up and approach somebody that I found attractive. It didn't kill me. The fact that I had the balls to do it in the first place means I'm awesome.” Step 3: Bootcamp After a few months of 1:1 work, I invited him to a 3-day military hypnosis bootcamp. He and two others showed up. I got everyone a heavy cinder block, and they painted them with all their fears, doubts, insecurities. Then I drove them into the mountains at 12 AM and had them hike with these heavy cinder blocks so they could FEEL the weight of their negativity. Everyone struggled and felt the pain, but they all made it up the hill. Then they threw the blocks off the mountain and felt their past selves leave their bodies, effectively becoming “new.” In the next few months… Brian lost weight, ran a marathon, got promoted at work and started setting boundaries. Now he has too many dates to handle, and we’re working on what he wants and what he doesn’t want from relationships (which is a good problem to have!) He’s an awesome guy. Proud of what he’s achieved. - You are hypnotized all day by social media. By the news. By notifications. Would you rather be brainwashed intentionally or let the world do it to you passively? If you’re interested in rewiring your brain like Brian, my DMs are open. Let’s have a chat. (I only work with people who are serious about change.)

11 years ago, a drunk driver left me with a serious brain injury. I was angry, suicidal, doing ecstasy just to feel alive. Then a Facebook post of a puppy saved my life … I was walking home from a bar when it happened. A drunk driver plowed into me, and I spent three days in a coma. When I finally woke up, the doctors delivered the news: my frontal lobe was damaged. That's the part of your brain that controls emotions, personality, impulse control - basically everything that makes you human. My Navy SEAL career was over in an instant. The brain injury turned me into someone I didn't recognize. I was constantly angry, flying into rages over nothing. A dropped fork could send me into a fury. I had zero emotional control and felt completely disconnected from everyone around me. The depression hit hard. I started having suicidal thoughts and doing ecstasy just to feel something other than pain. Every weekend became a desperate chase for artificial happiness while I isolated myself from friends and family, fighting the urge to end it all. Then one day, scrolling through Facebook in my misery, I saw a post that (probably quite literally) saved my life. My friend Lauren had posted a picture of the fluffiest little puppy with a simple message: "Does anyone want him? Otherwise I have to take him to the pound." Something in my brain just clicked. Maybe it was the lack of impulse control, but I looked at that dog and thought, "That's MY dog." She brought him over that same day. I named him Hank. Suddenly, I had this little guy who needed me. He didn't care about my brain injury or my anger issues - he just wanted to hang out and be fed. Because of Hank, I couldn't drive around at 3am in a rage or waste entire weekends rolling on MDMA. I had to show up. Every single day. That consistency created new neural pathways around care and routine. Hank was also excellent at meeting women :) So he helped me meet my girlfriend, and a stable relationship helped ground me further. Now I had a girlfriend who loved me, a cute dog, and a nice house. The stars had aligned. Everything I wanted was finally coming together. I went back to school and decided to become a firefighter. That plan didn’t work out, and I’ll dive into that some day … But I know I wouldn’t have survived without Hank. The universe literally threw me a bone and saved my life. Hank is 11 years old now. He says hi. - PS: Learning to rebuild my own brain from scratch taught me something most therapists never figure out - you can literally reprogram your subconscious in 48 hours using hypnosis. If you're tired of being controlled by anger, depression, or destructive habits, DM me to chat.

I’m thinking about bringing together a small group of elite sales professionals, leaders, and managers to teach them the 9 tools I learned in Navy SEAL training around human persuasion that dramatically increase close rates and turn teams into elite units. This is exact psychology behind how to read people, spot lies, and increase close rates by an average of 36%. Would you want in?

Traditional therapy is keeping people stuck. After studying with CIA hypnotists and helping 200+ veterans, here's what I learned: Most therapy teaches you to "cope" with your problems. But coping isn't healing, it's management. Think about it: → You spend years talking about the same trauma → You develop "tools" to handle triggers → You learn to live with your limitations Meanwhile, your brain stays wired the same way. The truth? Your mind doesn't need therapy. It needs an upgrade. When I woke up from my coma, I didn't want to "manage" my broken neural pathways. I wanted to rebuild them. So I studied neuroscience, hypnosis, and ancient wisdom. I built a Mental Operating System that actually rewires the brain. The difference: Therapy: "Let's explore why you're afraid of public speaking." Mental OS: "Let's delete that fear and install confidence." Therapy: "Here's how to cope with anxiety." Mental OS: "Here's how to eliminate anxiety at the source." I'm not saying all therapy is bad. But if you've been going for years with no real change... Maybe it's time to upgrade your approach.

The man who saved my life taught me a harsh lesson at his funeral. I was staring at an American flag draped over a coffin, realizing I'd made the biggest mistake of my life. The mistake that haunts me to this day. His name was "Taco". Navy SEAL. Did things you see in movies. The kind of man who could kill you with his bare hands but chose to teach lost kids like me how to find themselves instead. For two years, Taco trained me for the military. Not just push-ups and running... He trained my mind. Taught me what real strength looked like. One afternoon, after I'd been complaining about some girl, he stopped mid-pushup: "Kid, one day you're gonna see someone for the last time. And you won't know it's the last time." I was 20. Death was for old people. I rolled my eyes. Fast forward three years... I'm watching Taco blow out 50 candles. Everyone's laughing, telling war stories, celebrating this man who'd touched so many lives. I kept thinking, "I should get a picture with him." But I was busy. Catching up with old friends and shooting the shit. I left without that picture. Twelve weeks later, I saw the text. "Taco's gone, man. Heart attack." The funeral was packed. Hundreds of people whose lives he'd changed. Former students who became Navy SEALs, CEOs, teachers, fathers. Not one person talked about his LinkedIn followers. Nobody mentioned his Instagram likes. They talked about late-night calls when they wanted to quit. The way he believed in them when nobody else would. I sat there staring at the flag on his coffin, thinking about that missing photo. That's when it hit me. We spend our days chasing metrics that die with our accounts. Followers who don't know us. Likes from strangers. Status updates nobody remembers. Meanwhile, the people who actually matter are right there waiting for us to put down our phones and show up. Taco taught me to be strong. But his death taught me something stronger: Time is the only currency that matters. And we're all running out of it. Since that day, I've lived differently. I take the picture. I make the call. I say the thing that needs saying. Because I learned the hardest lesson of all: Every goodbye could be the last one. Every moment is borrowed time. Every person in your life is a gift that could disappear tomorrow. Taco was right about everything. Including that final lesson I didn't understand until it was too late.

Have you ever noticed how much energy it takes just to hold it all together? To keep pretending you’re fine while something inside knows you’re not. What if transformation didn’t mean trying harder… But instead meant letting go… for just 20 minutes... While your unconscious mind rewrote the patterns keeping you stuck? I just created a "Mental Reset" audio that will dissolve the weight you've been carrying in minutes. Comment if you want it.

Every man secretly lives in terror of being seen as weak. There's an ancient part of your brain that says weakness = abandonment. Because for most of human history, weak men were left behind by the tribe. This drives you to: • Never ask for help • Hide injuries and illness • Work past exhaustion • Refuse vulnerability • Lift weights or do martial arts obsessively (as pictured) That's why every moment of weakness feels like a death sentence. But here's the secret... Strength includes having the courage to be human. Real power comes from taking off the armor and asking for help. Ask yourself: "What do I think will happen if I show struggle?" Fact is, we are all struggling and insecure in our own ways. And you'll be glad to know that you're not alone, You just have to have the courage to go first. If you want my guide on how to use military-grade psychology to decode human behavior, comment "DECODE" and I'll send it over.