Applied Behavior Research

Development of tactics, techniques, and procedures for end-users who depend heavily on results. 
From corporate and legal teams to elite intelligence units; ABR develops groundbreaking and battle-proven training to bring massive power to the ONE factor that can be attributed to success in every mission:

Human Behavior. 

Today, our training is deployed and used by the most elite teams on Earth to create ​outcomes never before possible.

The Applied Behavior Research training core:

► Enhanced Persuasion and Influence
► Advanced Interrogation and Interview
► Behavior Profiling (The Six-Minute X-Ray)
► Homeland Security (Violence Prediction)
► Intelligence (Advanced HUMINT Skills Course)
► Tactical Behavior Science (Violence Prediction)
► Deception Detection 
► S.T.A.Y. Suicide Prediction for Youth
► Elite Advanced Persuasion and Influence (MBP)
►Impulse Advanced HUMINT and Intelligence Course (NATO / Clearance Required)

Strategic Advisor

Sales Team Six

The average person won’t recalibrate their most important vehicle, their mind.

It’s pretty wild that 2 people can have the same script but get wildly different results.

How can that be?  

They have the same resources,

Something is making the difference…

Perspective.  

The person who sees themselves wining will go into the meeting standing tall, head held high, and find a way to help the person on the other line solve their problems in exchange for money.  

The person who sees themselves failing (again…) will go in fold like a cheap lawn chair and allow the other person to seem them on their excuses to stay stuck.   

Script is the same, only difference is mindset.  

Every study tells you that people need recalibration over time,

We re-calibrate our cars on a regular basis,

But most people don’t re-calibrate the most important vehicle they own…

Their mind.

We have a rapid system to recalibrate someone’s perspective.

 It’s non-intrusive.


It doesn’t change sales flow.

It simply optimizes human performance so that all the scripts and training work better.  

If you want to learn how it works and do a live demo, book a call and we'll show you how it works.

Founder

San Marcos Fire Department

I have always had a strong desire to serve my community and help others. So, when I had the opportunity to join the fire department as an EMT, I jumped at the chance.

After going through the rigorous training and passing all of the necessary exams, I was thrilled to finally start my new career as a firefighter. However, as I began working on the job, I realized that it was not the right fit for me.

Don't get me wrong, the camaraderie and sense of purpose that comes with working out of a fire station is truly special and something that I will always cherish. But, after much reflection, I realized that my true passion lies in a different path.

It wasn't an easy decision to make, but I knew that it was the right one for me. So, I decided to step down from my role at the fire department and pursue my other interests.

I want to thank the fire department for the opportunity and the amazing experiences I had while working there. I will always be grateful for the lessons I learned and the people I met.


Respond to 911 emergency calls | Perform life-saving medical procedures on patients | Transport patients to hospital | Maintain & operate emergency response vehicles | Cook & eat delicious meals | Sleep? Never heard of it

Strategic Operations Inc.

Even though the military didn't work out, I have always been passionate about the opportunity to serve others. So, when I had the chance to work as an instructor and train military medics who were preparing to go to war, I knew it was the perfect fit for me.

Working with these incredible medics was an absolute honor. They are truly dedicated to their craft and were always eager to learn and improve their skills. It was incredibly rewarding to see them apply the techniques we taught them in simulated combat scenarios and save lives.

Our training was designed to be as realistic as possible, with simulated injuries and emergencies that were designed to stress the medics out while testing their skills and knowledge. It was amazing to see them rise to the challenge and use their training to save lives, even in the most stressful and high-pressure situations.

I am so grateful for this experience and am proud to have been a small part of helping these medics become the skilled and confident medical professionals they are today. If you have any questions about this work or want to chat more about my experience, please don't hesitate to reach out.

Medical Subject Matter Expert (SME)

US Navy

When I was younger, I had a dream of joining the navy and becoming a SEAL. It was a long shot, as I was a weak and skinny kid who couldn't even do a single pull-up.

But, I was determined to make my dream a reality. I found an ex-SEAL who believed in me and became my mentor. Together, we set out to transform my body and my mindset. It was a grueling process, but through hard work and determination, I was able to build the strength and resilience needed to make it through SEAL training.

I remember the day I finally passed the infamous "hellweek" - it was one of the proudest moments of my life. I had proved to myself and to others that I was capable of achieving anything I set my mind to.

Unfortunately, shortly after completing hellweek, I suffered a brain injury that put me in a coma. It was a difficult and scary time, but my family, friends, and the SEAL community rallied around me and provided support and encouragement.

After a long recovery, I was medically discharged from the navy. It was a tough pill to swallow, as I had worked so hard to become a SEAL. But, I am grateful for the experience and the lessons I learned.

I am now using my experiences to help others achieve their goals and realize their potential. If you have a dream or a goal that you are pursuing, don't let setbacks or obstacles hold you back. Remember that with hard work and determination, you can overcome any challenge and achieve greatness.

Push-up Enthusiast & Cold Water Tester

Studio Trifusion

This experience had a profound impact on my life. 

When I was 18, I decided to make my own feature film. 

Now, before you start thinking that I had some kind of Hollywood connections or a big budget, let me assure you that was not the case. We had no money and no experience, other than making music videos for my band. But, I was determined to make this film happen.

I wrote a script, put together a volunteer crew, and we set out to make the film guerilla style. It was a wild ride, full of challenges and obstacles, but we persevered. It was an amazing feeling to see my vision come to life and to know that it resonated with others.

This experience sparked a passion for film production in me and I went on to produce other movies and do visual effects. It was a challenging and rewarding journey, and I am grateful for the opportunity to have learned and grown through it.

If you have a dream or a passion, I encourage you to go for it, even if you feel unprepared or uncertain. You never know what amazing opportunities and experiences might come your way.

Swiss army knife of media production | Feature film production management | Visual effects supervisor | Schedule & payroll coordinator | Logistics support & management | Location scout | Postproduction supervisor

Media Producer 

Zumiez

This one is a personal story about my journey and the impact it has had on my life. Growing up, I was always a shy and insecure kid who was afraid to talk to people. I struggled to make friends and was often too afraid to speak up or express my thoughts and opinions.

That all changed when I got hired to work at Zumiez at the mall. From the moment I started, my manager saw potential in me and was determined to break me out of my shell. She pushed me outside of my comfort zone and taught me that it was okay to talk to people, even if I was nervous.

Over time, I began to gain confidence in myself and my abilities. I learned how to approach and engage with customers, and even started to enjoy it. I began to see the value in networking and building relationships, and I started to feel more comfortable in social situations.

I also learned how to work hard, focus, and on my 18th birthday, I got promoted to the 1st assistant manager - 2nd only to my manager! 

I am so grateful for the support and guidance my manager provided me with, and I am proud of how far I have come. If you are struggling with shyness or insecurity, I encourage you to push yourself out of your comfort zone and try new things. You never know what amazing opportunities and personal growth may come from it.


Aggressive customer service | Inventory management | Occasional mall shenanigans | Regular taker of breaks

Assistant Retail Manager

I’m Zach Paul: strategic advisor to elite entrepreneurs, high-performing execs, and fast-scaling sales organizations.

My background? Navy SEAL training, military psychological operations, advanced behavioral science, and 200+ sales teams transformed from “doing fine” to breaking records under pressure.

I don’t teach "motivation", I install behavioral precision.

I built my system after thriving in Navy SEAL Hellweek, then studying neuroscience and applied behavior at the University of San Diego. Since then, I’ve spent the last decade decoding how to move people... fast and at scale. My work bridges elite military conditioning with battle-tested behavioral science to give leaders unfair advantages in influence, performance, and decision-making.

Clients come to me when:

• High-performing teams hit plateaus
• Personal patterns get in the way of results 
• Underperformers are draining the culture
• Meetings feel like noise instead of movement
• Leadership needs to build command presence, fast

I’ll show your team how to read behavior like a weapon, communicate with surgical precision, and install habits that scale success... without burnout, gimmicks, or guesswork.

This is behavioral engineering for leaders who win.

Want to see what that looks like? DM me “Rocket fuel” and I’ll give your team a private 90-minute training—no fluff, just results.

Most people on LinkedIn are liars. 

Weirdly, I saw this play out live at a mastermind in Mexico last week:

At the end of the 3 days, we had everyone write their most honest mental breakthroughs from the event on a whiteboard.

Some examples: 

"I'm afraid if I don't project power, people will hurt me." 
"If I show emotions, they'll be used against me." 
"If I'm not crushing it 24/7, I'm falling behind."
"I have to be the expert or I'm worthless." 

Everyone thought they had to perform. Pretend to be somebody. Put on a costume.

By the end, we all looked at that whiteboard and couldn't tell whose breakthrough was whose. Because behind closed doors, we're all dealing with the exact same shit:

We’re scared of dropping our mask. 

At least on Instagram, people admit they're using filters. Here on LinkedIn? Everyone pretends their professional costume is who they actually are.

We even lie to ourselves. 

All the high-achieving men I coach look unstoppable on paper. Seven-figure businesses. Perfect LinkedIn profiles. Crushing every metric.

But in private, they're exhausted from the performance.

They think everyone else has it figured out. That they're the only ones faking confidence in meetings. The only ones going home to relationship problems. The only ones wondering if this is all there is.

But literally everyone is going through the same thing. 

We all see through the polished posts and corporate speak. 

We all know it's a performance.

We do it anyway because we’re human. 

But it comes down to this - we CAN drop the mask. 

The guys who do this don’t lose respect or deals. They often end up winning more of them.

Because authenticity is so rare, it cuts through the noise.

Maybe it’s time we all admitted it.

Zach Paul

Hey I’m Zach. I give high achieving entrepreneurs & executives the cheat code to successful dating & relationships. Speaker | Author | Veteran. Want to know more? Shoot a DM.

Over the last 3 years, I've been called all sorts of things:

1. A guru 
2. A happiness hacker
3. A mindset coach
4. A performance specialist

I've even been accused of giving someone a psychedelic experience - without taking psychedelics 🤯

And to be totally honest, I’ve struggled with how to brand & market myself, because (with the exception of the "guru" comment...) I do all of that... and more. 

Now I have a lot of skills and experience:

• Navy SEAL trained 
• Re-learned how to walk & talk after a brain injury 
• Studied with Buddhist monks 
• Privately trained with neuroscientists 
• Professionally trained as a dating, relationships, & social dynamics coach 
• Practiced emergency medicine & firefighting 

With all of those, the question I’ve struggled to answer clearly since I started this business has been:

“What do I actually DO for people?”

And if you’re reading this, you might have the same question.

I’ve always been a little bit… unorthodox.

When I was going through my dark sh*t, I tried all the conventional approaches:

• Books 
• YouTube 
• Therapy 
• Meditation 
• Journaling 
• Chanting affirmations in the mirror while thumping my chest like a gorilla 

None of them worked.

But I was determined to change my life.

So I was forced to develop an unconventional approach to getting dramatic results.

Because as it turns out, conventional approaches are like putting a band-aid on a bullet wound.

If I wanted different results, I needed to do something different.

Other "life coaches" teach you to meditate or journal about your anxiety, and this kind of works for a moment… until it comes rushing back. 

So I figured out how to flip that “confidence switch” in the brain and say goodbye to self-doubt forever.

I actually have 10 unique, custom tools I use for each negative thought pattern.

Now I know this sounds crazy, but just ask some of my clients like Brian Baraty, Kyle Adams, and John White...

This stuff works unlike anything else you've ever seen.

So if you’re struggling with not getting the results you want in ANY area of your life, you have 3 options:

1. You can do nothing and continue struggling alone

2. You can try and figure it out yourself, searching through alllll the information on the internet and hope that you discover the same formula I did

3. You can send me a private message and I’ll have you feeling like a new person in literally less than a month... guaranteed

Most people tell you they want to live a better life without ever taking any action to make it happen.

Few actually make it happen.

It’s the classic tale of dreamers and doers.

So if you’re still with me... 

I’m ready to give you my proven system that will have you leaping out of bed in the morning with a smile on your face because you feel so damn good.

Message me if you want to know more.

Following Jocko & Goggins will do most men more harm than good. 

Lemme explain why: 

First of all, I've got nothing against these guys. 

They've dedicated their lives to excellence and you gotta respect their missions.

But the thing is - the average person doesn't run 100-mile races or wake up at 4 AM.

That superhero shit can be motivating, sure. But regular people just can't relate.

Following them makes people think transformation requires extreme measures. Something they don't believe they can pull off. 

Worse, it sends the wrong signal:

“Real transformation requires extreme suffering.”

So what happens?

They either don’t start at all - because they think “I could never do that” - or they get fired up for a week, try to go full Goggins, burn out, fail to meet those superhuman standards (which is normal), and quit feeling worse about themselves.

When success looks like punishment, your brain naturally thinks:

“That’s not for me.”

I’ve seen it over and over again in the men I coach - their number one blocker is actually belief.

It’s simple psychology. 

The first step to fixing almost any problem (issues with a partner, confidence at work, getting more sales, quitting a bad habit) is believing change is possible.

Belief comes first.

Then you use repetition and tangible evidence to prove yourself right.

Like this: Someone believes they’re “just bad at relationships.”

So they start small with one intentional habit: asking their partner one genuine question about their day, every evening.

They do it for a week straight. Now they’ve got evidence they CAN show up differently. Their brain updates its belief and they build from there.

Guys don’t need to be Goggins and yell “THEY DON’T KNOW ME SON!” to become the best version of themselves. 

It’s way simpler than that: decide you want to change, and believe it’s possible.

That’s actually the most solid, self-respecting way to be a man and a leader.

My buddy busted my lip twice during sparring (and it genuinely taught me a valuable lesson about how to be a great man): 

A few weeks ago, a buddy and I were boxing together. 

“Keep your chin down," he kept telling me. 

I'd nod, then muscle memory kicked in and my chin went up. CRACK, he'd hit me. Blood in my mouth.

We laughed about it after. That's what good friends do - literally beat lessons into you until your body can't forget them.

What most people don't get about fighting is that the physical pain is the easy part. 

The real training is psychological.

I learned this the hard way in military combatives. First day, some dude who knew what he was doing made me feel like a fucking rag doll. Couldn't move. Felt like a car was parked on my chest. Total powerlessness.

That feeling haunted me. So I trained. A lot.

My Swedish Muay Thai coach (world champion, absolute savage) kicked the shit out of me last week. I'm curling up, all defensive. He stops and goes: "Bro, stand up. It doesn't hurt."

Then he starts kicking me in the ribs. In the legs. Not hard, but enough to hurt.

"See? Doesn't hurt."

And damn, he was right. It didn't actually hurt. My nervous system was just being dramatic.

So here's the thing about fear:

Your nervous system can't tell the difference between real danger and perceived danger. 

Getting punched in a controlled environment? Not real danger. But your brain doesn't know that.

This same wiring shows up everywhere: 

• That presentation to the board? Our brains treats it like a tiger attack
• Approaching that woman at the bar? Our nervous system screams "rejection = death"
• Having that difficult conversation with your partner? Fight-or-flight kicks in like you're in combat
• Asking for that raise? Our body floods with the same chemicals as if we’re about to get physically attacked

The guy who freezes in the boardroom is running the same program as the guy who freezes in a fight.

My high-achieving clients come to me thinking they need more strategy, more tactics, more knowledge.

But really, they need to train their nervous system to stop sabotaging them - and that’s where I come in. I use science backed tools to literally rewrite their response to fear. 

Because your brain will always choose comfort. 

Your nervous system will always scream "danger" at the unknown.

It’s on us to reprogram that response. 

We either let fear run our life, or we train it out one experience at a time.

One thing that pisses me off the most about LinkedIn: 

People think they're entitled to your time. 

My DMs are flooded with messages like ...

- "Hey, let's get coffee." 
- "Let's grab lunch."
- "We should network."

Okay, but why should we do that?

The most common answer I get is: "Well ... synergy... and networking!” (and other LinkedIn buzzwords). 

So you’re telling me I should take two hours out of my day to sit around and talk to random people?

It doesn’t make any sense to me.

Most people who connect for “networking” either:

a) have an intent they're not saying (which is weird and comes across as creepy)
b) or they have nothing better to do and just want to go to lunch

People need to be upfront about their intentions and what they want. 

If they want something from someone, just say it. 

Don't hide it behind "networking" and "building relationships."

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If a man wants to feel confident, he has to know how to fight. 

And no, I’m not just talking about hand to hand combat…

The first time I got beat up was in 6th grade.

A group of older kids come up behind me and start swinging at my head.

They're hitting so hard that I can feel blood running down my forehead and see it dripping on the ground below me.

One of them shoves me down from behind and I feel the sting of my hands scraping against the concrete.

“LOSER,” they shout.

Humiliation courses through my entire body, shutting down my ability to think or act.

Even if I wasn't frozen in shame, I don't even know how to protect myself.

All I can do is just lay there and take it until they finally get bored.

So I decide to become a badass Navy SEAL and get so tough that no one could ever hurt me again...!!!

Little did I know just how wrong I was.

In SEAL training, we took a course called “combatives”.

This is basically MMA with some extra dirty tricks… really useful stuff for real-world scenarios.

One of the other guys about my size slams me to the ground and uses his skills to completely immobilize me.

It feels like there’s a 3-ton truck parked on my chest. 

I can’t move or breathe, and he starts punching me in the face.

Once again, I’m completely helpless to stop him.

All of my instincts, rage, & strength are useless against his training and technique.

I’ve never felt so emasculated, and I realized: 

“I need to know how to fight so no one can ever put me in this position again.”

So I spent the next decade training jiu jitsu, boxing, Muay Thai, and MMA.

Now, I'm confident that I can handle myself against 99% of people out there. 

You see, the worst feeling in the world is feeling trapped and unable to fight back.

Not just in a fight, but in life.

Many times, you will feel trapped by life circumstances. 

You can either lay there and take it like a b*tch… which is what post people do.

Or you can choose to fight back.

So if you’re feeling trapped, stuck, or emasculated, ask yourself…

“What can I do to fight back?”

You’re more powerful than you realize.

PS - learning skills like boxing and jiu jitsu will actually give you a ton of confidence. There's nothing like the feeling of knowing that you can protect yourself and your loved ones against someone who wants to harm you.

Most men can't tell when a woman is playing them. 

A friend of mine wasted months pursuing some yoga girl from an event.

They went on trips together. Nothing happened. But he was convinced she was into him.

He kept showing me the texts. Flirting, putting himself out there, being vulnerable.

Her responses? "Haha." "Omg." 

Classic. Just enough to keep him hooked.

I told him straight up that she's using him for validation. She loves the attention but has zero intention. If she was into him, this would look completely different.

He was hurt, but he needed to hear it. Because he was wasting months on someone who had already decided no.

He had what I call "happy ears.” 

I heard this concept from a client who’s the president of a big tech company. 

Happy ears = when people only see things that make them feel good. Things they WANT to be true instead of reality. 

The pattern with my friend was clear: 

The yoga girl was responding just enough to keep the attention flowing, not enough to actually move anything forward. 

He didn’t see it and kept thinking she was into him.

I spend a lot of time helping my clients spot these patterns early, before they waste months in the wrong relationships (time they don’t have because they’re too busy running companies). 

Self-respecting guys don't wait around for breadcrumbs.

They see the pattern, cut their losses, and move on.

I know that shit can be tough, so I put together a guide for any man going through a tough time with women right now - whether it’s a cold bedroom with your wife or just a hard time landing dates. 

It includes my method to fix any relationship problem almost instantly (literally the fastest & most effective science-backed technique in the world).

Click "View my blog" to get access to it now:

My latest flex: Some hater called me an "alpha guru.”

I’m glad he did, because it gives me an opportunity to address something. 

The word “guru” actually doesn’t mean anything. 

It’s just a costume, and people can wear any costume they want. 

They can put on a Dalai Lama costume or a Pope costume and think they are enlightened. 

They can pretend they've got it all figured out, but it's all just higher levels of delusion. 

A mask of not wearing a mask.

And look, I’m not immune to this either. 

The more I figure things out, the more I realize how much I don’t know.

That said? 

On some level, I'm certain I can help people change their lives. I’ve helped hundreds of men fix their relationship problems, quit shitty habits, and finally feel confident.

I also know there’s a cost to doing this work publicly.

So if dealing with insecure assholes is the price I pay to help men find true happiness in this increasingly dark world ...

Then I'm willing to pay that price.

If a man’s wife cheats on him, it’s his fault for one of 2 reasons: 

1. The man chose the wrong wife 

I had a client whose wife cheated. Guy was destroyed. Thought his family would be better off without him.

During our work together, he realized he'd ignored all the red flags she had from the beginning.

"Yeah, she's emotionally volatile but she's hot and the sex is good."
I've fallen for a woman like that myself, so there’s no blame here. But he’d picked someone who had already demonstrated negative patterns of behavior. 

That's on him.

I took him through my process and now he's happy, healthy, got promoted, in a better relationship, and has become a better father for his kids. Super happy for him. 

2. The man got boring

I had a client in Private Equity who killed it with women back in college as fraternity president. 

Then he graduated, got a PE job, focused on money, and got married.

But he also stopped doing the things that made him attractive in the first place.

His wife got bored. Lost attraction. Slept with someone else who excited her.

She was with him for his potential. Then he got complacent. Stopped being a leader. Stopped hanging with friends. 

So he lost his edge. And her attraction died the moment he became predictable.

That's not what she signed up for.

You see? It’s simple psychology. 

Either he was boring, inattentive and naive about how women's psychology actually works - or he made the wrong choice in the first place.

Both of these are 100% preventable.

Choose right. Never get complacent. 

And keep improving your life to remain the man she fell for.

The worst thing a man can do to save his marriage:

Go to marriage counseling.

A couple weeks ago a guy came to me after a year of marriage counseling - and asked me why nothing had changed. 

I gave him some extremely simple advice: 

He was paying $200+ an hour to outsource the leadership in his relationship - which is not an ideal decision for a self-respecting man to make. 

I’m not against asking for help to fix problems - I’m a huge proponent of it. Men should help other men. 

But asking for help and literally outsourcing your communication are two different things. 

As a man, you are the leader - and it’s your responsibility to work on your marriage, not delegate it away to someone who’s incentivized to keep you spinning in circles for profit. 

Think about it. The longer he stays broken, the more money the counselor makes.

Marriage counselors are not incentivized to solve problems. They're incentivized to talk about the problem, validate it and make the person feel heard while nothing actually changes.

So in essence, this man’s marriage was falling apart and he was paying someone $200 an hour so he could vent about it, without seeing any tangible change in his relationship…

No wonder he was frustrated.

After asking me for help and going through my process, he saw tangible improvements within weeks. Went on dates with his wife, was intimate for the first time in months, had the tough conversations - and things were finally looking up for them. 

So yes, I charge a lot of money for what I do. But I solve problems fast and get you out. 

I have no interest in keeping clients for years - I want to get you results in weeks. 

Feel free to reach out if you’re going through a tough time in your marriage and you want help fixing it.

One of the most underrated things you can do: 

Take a f**king break.

I’ve been grinding hard all year - building the business, taking clients, getting shit done.

And recently I scheduled this hiking trip with my dad - a few days off-grid in the mountains.

No phone, no electronics, nothing.

At first, I was scared to go.

I didn't want to step away from work because a lot of things would come to a halt.

But I took the break anyway, and we spent some good quality father-son time together.

I did nothing “productive” whatsoever during my trip, and I came back more energized, more focused.

And then... I had the best financial month I'd ever had in business.

I don’t believe in coincidences, so that’s definitely not it.

If you think about the gym, the body doesn't get stronger through lifting more weights. The workout breaks the muscles down, but the recovery period is when those muscles actually rebuild stronger. If you don’t focus on recovery, the body breaks down even more.

The brain works the same way.

 A person can't force-feed themselves information without giving their brain time to process all of it.

The creative insights and learnings happen in rest.

So if you’ve been running at 110% and your home life is getting no attention...

Use this post as a sign to take that break and remember what really matters.

Smart, high-achieving men often make terrible personal choices. 

And there's one simple reason for it: 

High-achieving men usually make every decision from a place of "logic."

But the thing is, no man is capable of being truly “logical.” 

Not because of any fault of our own. It's just basic evolution. 

Every single decision is made in our mammalian brains first - the part that doesn't even speak English.

This part of our brain evolved for survival. If we saw a tiger in the jungle, we needed to feel fear and run to safety.

By the time logic kicks in, the decision is already made.

Antonio Damasio, a neuroscientist and professor at USC, discovered that patients with damaged emotional centers struggled to make decisions.

Despite perfect logical reasoning, they couldn’t decide something as simple as where to eat lunch.

And if we think to some of our biggest life choices...

→ We hire the less qualified candidate because they FEEL like a better fit
→ We stay in draining relationships because leaving FEELS like failure
→ We avoid networking events because walking in alone FEELS terrifying

Our logical brains just create the reasons afterward ("I was tired," "they had x y z qualifications," etc). 

Joseph LeDoux, professor of neuroscience at NYU, calls this the “low road.”

The sensory data shoots straight to the amygdala, triggering decisions before our conscious mind even knows there’s a choice to make.

We can’t override ten million years of evolution.

The emotional brain makes the call. The logical brain just spends hours or days justifying it.

That’s why smart, high-performing men often make terrible personal choices - not because we’re careless, but because we’re trying to “logic” our way through emotional programming.

Overthinking is just a defense mechanism - a way to delay taking action on what the emotional brain already knows.

We can’t outthink the part of us that’s actually making the decisions.

But we can go straight to the source - and rewire the emotional patterns driving them. 

That's exactly what I've helped 300+ men do. 

Enter the subconscious → rewrite the old programming → show up new & improved almost instantly. 

Simple neuroscience. 

It’s crazy how much our own brains can hold us back. 

But it’s even crazier how fast they can elevate us once we understand how they work.

99% of human beings are sheep (and it’s not our fault). 

This social experiment with a homeless man explains why: 

In 2013, two YouTubers ran a social experiment.

They asked a guy to fall over in public multiple times, but with a catch: 

Ten times he was dressed as a businessman. 

The other ten times as a homeless person. 

You can probably see where this is going… 

Some saw the homeless guy fall and just kept walking. Some started to help - then stopped because they noticed no one else was doing it. Most didn't even slow down. 

Dressed as the homeless guy, he got help 2/10 times. 

But when he was wearing the suit? A straight 10/10. 

What’s going on here can be explained with simple psychology. 

It’s called the Bystander Effect.

It means everyone's watching what everyone else is doing. Nobody helps the homeless guy, so that becomes the norm. One person helps the suit, and suddenly everyone's rushing in. 

We love to pretend looks don't matter. That we judge someone by character. 

But unfortunately that’s bullshit. The human brain doesn’t work that way. 

Most people have no idea how much unconscious biases drive their decisions. 

The same people who preach "don't judge a book by its cover" must’ve walked right past the homeless guy.

Appearance and social proof determine who gets helped, hired, respected, or left on the ground.

Even on LinkedIn it’s the same thing … it’s all performative here. We’re all trying to put forward a carefully selected image of ourselves, so we can get what we want. 

Even I admit to doing it.

Pretending these biases don't exist makes people naive about how the world actually works and leaves them at a disadvantage.

The experiment is proof that appearances matter more than we think.

And once you understand the game, you can choose whether to play it or change it.

Last week, an entrepreneur at a marketing event in Miami asked me, “Hey I’ve been smoking secretly. Can you help me quit?”

I replied, “Yeah, I can help you quit literally right now.”

Then I thought - I could either try to explain what I do or just show him what I do…

So I asked the guy if he was open to going through my process in front of the group (around 20-30 people).

He agreed. I talked to the host of the event and got a 15-minute spot.

Here’s what I did:

I got up on the stage, hypnotized him. Talked to the audience while he was under. Then I guided him through a couple of things and brought him back up.
And immediately, he couldn’t put a cigarette in his mouth.

The audience thought we were done, but I could sense something else. There was another deeper layer we needed to untangle for real change to happen.

I dropped him back in and we found out that the smoking wasn't about cigarettes. It was his way of connecting with his mom and getting a source of love.

I've hypnotized hundreds of people and never heard that one before.

But once we found it, everything made sense. His brain wanted love over everything else. And for whatever reason (no judgment here), smoking was his way to get this love.

Making cigarettes disgusting wasn't enough to help him quit.

We had to address the deeper pattern, recross those wires and find a new way for his brain to receive the love he craved.

Once I took him through the process, he literally couldn’t smoke anymore.

A few days ago, he texted me:

"I feel amazing. I found a cigarette in my backpack and immediately felt disgusted. Didn't even want to touch it."

People came up to me afterwards on stage asking for help. I ended up hypnotizing two more people that night - one to quit weed, one to get over his ex.

This process works because it doesn’t rely on using discipline & willpower.

It rewires the patterns in the subconscious mind instantly - the deeper motivations which actually run the person's life.

Simple science, really.

If you wanna learn more about how this “hypnosis thing” works, DM me.

In last 50 years, female happiness has tanked (per Journal of Population Economics) and I have a theory explaining why: 

Feminism has gone too far.

If we go back to the 1970s, first-wave feminism got women legal + economic rights. 

This was necessary because women needed to vote, own property, and have agency (duh).

But now we’re in Fourth-wave feminism.

And it’s trying to convince everyone that there's no difference between men and women. That women should be masculine boss-babes who “don't need no man.”

I know high-achieving women like lawyers & doctors who tell me they’d RATHER be a housewife, but they feel like they have to chase their career because that’s what every other woman is doing.

Because of this, in many marriages, the woman ends up as both the provider and primary caregiver - work plus kids, chores, everything. She’s forced to carry a double burden.

Meanwhile, men are told to be more sensitive, more passive. 

But in practice, women don’t actually feel attracted to passive men (even if they say they want a “nice, sensitive guy”). 

It’s basic biology. And this can’t be rewritten overnight. 

Some of the guys I’ve coached lived as glorified roommates with their wives before we started working together. They had no polarity & zero sexual spark.

But as soon as they stepped into their masculine role, the bedroom warmed up and their relationships genuinely improved. 

Women don't want the double burden. They want a masculine partner who can lead, provide, and protect.

So yes, it’s the guy’s responsibility to let women be women.

When a man shows up as a true leader - financially capable, emotionally grounded, clear on his mission - a woman doesn't have to carry everything anymore.

She gets to choose her role instead of being forced into one.

P.S. I'm not saying women shouldn't have careers. If I’m with someone, I’d want her to work because she’s excited about it and is doing something she really wants to do - not because she has to support the household income or because society convinced her to do so.

P.P.S. if you're fighting a battle with your wife right now, you might want to click "view my blog" at the top of this post for my free guide to female psychology.

Weird realization I had the other day about men:

For us, women & money run on the same psychology. 

There's this bizarre crisscross in a man's brain where women and money create almost identical emotional responses.

Because money is actually very feminine.

On a deeper level, a man attracts money the same way he attracts women.

• Can't chase it or be desperate for it 
• Needs to have something of value to offer
• Should know when to push, when to pull, and when to walk away

Most men struggle with both because they lead with "I need something from you" energy. 

The woman feels it. The prospect feels it. Everyone can smell it.

Why does this happen? 

Simple psychology.

Your brain's still running tribal survival software. It treats rejection from a woman the same way it treats being exiled from the tribe - like a death sentence.

The same mechanism fires when you're afraid of "losing" a deal. Desperation kicks in. Value disappears.

Most men have no idea these patterns are running their entire lives.

So I built a guide that breaks down everything - the female psychology that determines attraction, the male psychology that either builds or destroys value, and a framework to identify where your subconscious sabotages both.

If you want to understand why you keep hitting the same walls with women, your career, or both, click "View my blog" at the top of this post to get instant access.

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