Everflow - Partner Marketing Platform

Everflow is the Smarter Partner Marketing Platform. 

Everflow handles the massive scale of Mobile and Digital environments through Google Cloud infrastructure, provides accessible analytics for drilling down into any data point, with powerful automated tools, deep integrations with your tech stack and channels like Google, Meta & Tik Tok. We also have a large Marketplace of Direct Advertisers or Publishers.

Make managing your publishers, affiliates, influencers, and media buying channels easier.

Commercial Director EMEA

AppThis LLC

- AppThis was a programmatic platform, focused on the global app ecosystem employing 50 + people with revenues < $25 MIL p.a. 
- I built and managed the UK team which was the leading office in terms of revenue contribution (54% of total revenue) despite having the smallest headcount from the three locations (Denver, Tel Aviv and London). 
- We had business lines across DSPs, Mobile Content, Smartlinks, API integrations and video. 
The business was acquired by Mundo Media in Oct 2018.

Managing Director, UK

The Longer Tail 

Business I founded to help US tech companies expand to the UK. 
Clients included CAKE, Impact Radius, Tapjoy, Intela, Simply Media, Dashlane, Channel Advisor, Clicksco and more.

Founder

Intela, LLC

- Establishing UK office. Grew and managed team from 4 to < 25 staff
- Responsible for EU revenue across Lead Generation, Email and Intela’s Affiliate Network
- Grew quarterly revenues from $75k (Q1 2010) to $1.22 MIL (Q4 2010).
- Managing acquisition budget to build European Email base (grew from 200k Q1 2010 to 2.5 MIL in Q4 2010)

Commercial Director

Adknowledge

- Establishing and managing the UK Email Channel in its entirety 
- Profitable within 6 months, generating a $340K p.m run rate + from a base of $0
- Growing UK users via publisher and customer acquisition (20K to 2.2 MIL users in one year)
- Reducing average CPA costs by 50%
- Closed strategic partnerships that were unprecedented for the business (Yahoo!)

Strategic Partnerships Director

Interactive Prospect Targeting (plc)

- Managing £3.5 million p.a. budget for CPM, CPC, CPA and hybrid customer acquisition campaigns
- Structuring major relationships with mailers and blue chip publishers (AOL, Lycos, Tiscali, 192.com etc)

Head of Partnerships

First Call Tickets

- Online ticketing agency in which my responsibilities were the growth of the publisher network. I took the network from 12 to 272 partners during my tenure including sites like Timeout, Londontown, London Tourist Board, Whatsonstage etc etc

Commercial Manager - First Call Interactive

Affiliate Marketing is an extremely cost effective channel when done properly.

Most Affiliate marketing is distinguished by only paying for results. This can be amazing for any business, however there is no free lunch.

Good affiliates will only work with proven Advertisers who pay regularly and have high converting offers. Bad affiliates will send fraudulent traffic or worse. 

Follow me and I can share my extensive knowledge in this space.

Taplio

Zach Measures's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Zach Measures's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Zach Measures's Linkedin Analytics