Tyba

Leading enterprise sales efforts at Tyba
Helping our customers maximize the profitability of their energy storage projects

Enterprise Account Executive

Reveal.ai

Full funnel revenue leader at Reveal AI. Responsible for pipeline creation, conversion, and expansion.

GTM Lead

Mosaic Boulders

Developed & launched  a new climbing gym concept in Berkeley, CA, overseeing a budget of $2M and successfully opening the facility within an 18-month timeframe

Managed all business-critical projects, including: city permitting and licensing; design and construction timelines; website development & CRM integration; marketing strategy

Achieved $50k in recurring membership revenue within the first five days of opening, utilizing targeted social media campaigns and strategic marketing partnerships

Co-Founder

Touchstone Climbing

Founded & grew Touchstone's team program to 34 teams in 11 gym locations, generating $750k ARR and becoming the largest team in the US

Created a new revenue stream producing 2-3x revenue per customer compared to standard memberships; produced 20% YoY growth in memberships 5 years in a row

Worked cross-functionally with marketing & retail teams to build the team brand and grow membership; worked with gym managers to create location-specific solutions for each Touchstone gym; worked with membership services director to manage 350+ member accounts company-wide

Managed a team of 40 coaches across 11 locations; implemented effective scheduling, performance evaluations, and feedback systems to maintain high levels of team performance and engagement

Built & operationalized Touchstone’s coach onboarding & training  process: created a digital resource library to standardize team curriculum across all locations; facilitated regular in-person & virtual training for a distributed team

Program Director

B2B Marketer | AI & Customer Research

Leading enterprise sales at Tyba, helping our customers operate their energy storage assets more profitably and efficiently🔋

Previously: 

First GTM hire at RevealAI, a B2B startup using AI to source & analyze audience insights at scale. Lead Reveal’s entry into the market research space, helping define our ICP and develop the GTM motion to win our flagship customers in this space.

2x  founder in the rock climbing industry. Founded & scaled largest US youth climbing team to $750k ARR; co-founded and launched a climbing gym in Berkeley, CA.

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