Zahara Cuenca

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Fractional Marketing Director for different services companies (both B2B and B2C), non-competitive marketing projects. Currently looking for projects or the next work opportunity! 

✨ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ 360º Marketing Strategy and Plans.
⚈  Implementation of tactics for Spanish and worldwide markets.
⚈ Content marketing development, Social Media agency management, Email Marketing strategy, Partnerships management, and Experiential Marketing projects.   
⚈ Marketing training and speaker.

🏆 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Developed the marketing department for a SaaS in conjuction with Sales, Operations & Product teams. 
⚈ Created a marketing strategy focused on partners and collaborators for a creative marketplace. 
⚈ Rebrand strategy and positioning for a worldwide luxury accommodation brand.
⚈ Developed a full-integrated Marketing Plan developed for small hotel Spanish chain to reach direct sales objectives.
⚈ Created a content strategy for a tourism ancillary service company to increase brand awareness and loyalty goals.

Fractional Marketing Director

Marketing Mentor & Strategist 

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Working as a Digital Marketing Project Manager for different companies and projects (focused on the Service Industry, SaaS, both B2B and B2C.

🏆 𝟯 𝐓𝐨𝐩 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
⚈ Development of Social Media strategy (plan and content creation: copy and visuals) with an average 20% follower and engagement increase in different social media channels in 4 months for a B2C Biotech company. 
⚈ Full-integrated Marketing Plan developed for SaaS company and execution of SEM/Social Media Ads to increase sales, awareness and retention (8% increase in more leads, and also incremented the quality of those). 
⚈ Employer Branding strategy and HR Marketing actions (including inbound recruitment actions) provided for a B2B games tech company to increase talent attraction for blockchain developers.

Digital Marketing Project Manager

Global Brand Manager (Small Luxury Hotel Chain Project) B2B and B2C Tourism 

Marketing Director at SaaS B2B Startup Project

Senior Content Manager (B2B & B2C BioTech Startup Project)

Bunny Studio

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Bunny Studio is a tech full remote company that offers over 100 creative services delivered by the top 4% of global professionals, making it easy and painless to hire a freelancer for companies looking for marketing materials and other related jobs. I worked for one of the Growth Loops (H2H) as a 6-month contractor. 

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Senior Product Marketer for the Freelancer Squad (Growth Loop).
⚈ Marketing and branding actions to increase talent acquisition, activation, and retention.
⚈ Projects include Ambassador Program (Referral Program), SEO improvements, content creation for social media, email marketing, branding actions, and other marketing experiments. 
⚈ Weekly data reports assessing key metrics and OKRs completion.

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Creation and improvements of the Talent Onboarding virtual guide.
⚈ Webinar development and email copy for Talent Attraction.
⚈ Improvement of SEO for talent landing pages.

Senior Marketer

Zahara La Roda

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
I was a Marketing Consultant and Business Coach for individual entrepreneurs (H2H). 

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ 360º Marketing Strategy, Plans, and implementation of tactics for different solopreneurs located in Spain.  
⚈ Business plans creation and help (Buyer Persona, Niche, Services, etc.)
⚈ Co-Founder of Pinterésate (Pinterest Marketing Agency 2020 - 2021): organic and paid marketing strategies on Pinterest and training on-demand.

Marketing Consultant

Pinterésate (Pinterest Marketing Agency) - CoFounder 

Iberostar Group

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Iberostar Group is a global tourism company and hotel group. The company has four areas of business, and I worked for the hotel division, the core business of the company, as a Senior Project Marketing Manager (B2C), developing and implementing different projects for flagship hotels, the Wave of Change sustainability programme, the Aliveness & Honest Food initiatives, and supporting ancillary services (mainly the onsite restaurants with Michelin-star chefs). Reporting to the EMEA Marketing Director and co-responsible for 2 people. 

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Planned and executed Strategic Plan for key flagship hotels.
⚈ Marketing promotion strategy and actions for in-house restaurants together with the appointed agency (We're Yellow).
⚈ Experiential Marketing Projects: Honest Food  & Aliveness > Spanish hotels' implementation.
⚈ Managing offline and online adverts and collateral for different promotions and events.⚈ Project Management and Partnership Marketing in collaboration with other departments (Branding, Sales, Operations), key partners, and stakeholders.

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Managed the marketing relationship with key hotels for the company and external restaurants to increase footfall for these outlets as well as strengthen their relationship with the brand and social media Iberostar's internal team. 
⚈ Acted as the Marketing Manager for key flagship hotels such as Iberostar Grand Portal Nous in Majorca and Iberostar Heritage Mencey in Tenerife.
⚈ In charge of the Opening Party for the Seasoul Ibiza with over 150 attendees and great press coverage for the event.

Senior Marketing Project Manager

Inturea

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Inturea is a strategic experiential branding and marketing agency (B2B2C) for the tourism industry based in Majorca (Spain). I worked as a contractor (3-months projects), reporting to the CEO and developing the agency's marketing plan for 2019 with a focus on Employer Branding and awareness actions to attract talent as well as new clients.

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Marketing Strategy and Plan for the agency for 2019
⚈ Brand content manager for social media, blog and vlog; email marketing and social media advertising.
⚈ Employer branding actions (team building activities, monthly events).
⚈ Lead generation actions (lead magnets, workflows, etc.).

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Helped the Art Director and CEO with the refreshed branding. 
⚈ Development and implementation of the 5th Anniversary event (team building and other fun activities for the staff).
⚈ Managed the social media accounts (Instagram, YouTube) as well as blog and website changes for the agency.

Strategic Brand Manager

Hostaway

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Hostaway is a SaaS (B2B and B2B2C), and is a market leader in marketing, sales, management, reporting, and communication software for vacation rental property managers, with integrations with Airbnb,  Expedia, Booking.com, etc. I was based in Barcelona, and in charge of their full marketing department, reporting to the CEO, and being responsible for 3 freelancers (2 x paid marketing, 1 x branding and design). 

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Planning and Execution of Marketing Plan. 
⚈ Content Management (email marketing, social media, webinars, etc.): Inbound Marketing.
⚈ Facebook and Google Ads management in collaboration with a paid advertising agency.
⚈ Branding, partnership marketing management, and employer branding. 
⚈ Worked closely with the Sales department for lead generation actions and scoring.

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈  Worked closely with the Head of Sales to develop the lead scoring system in HubSpot. 
⚈  Refresh the brand look&feel. 
⚈  Improved the SEO ranking and decreased PPC costs.

Head of Marketing | Brand Growth Manager

Hotelbeds Group

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Hotelbeds is one of the world's leading Bedbank, redefining accommodation, transfers, activities, and car rental products with a global network of travel distributors worldwide. I worked as the Partnerships Marketing Manager (B2B and B2B2C) in charge of over 1,000 destinations and hotels, reporting to the Head of Brand and Marketing Operations, and responsible for 2 marketing executives and 1 marketing assistant. 

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Responsible for the Partnership Marketing Programme's strategy 
⚈ Elaboration and implementation of Marketing plans for hotels and tourism organizations.
⚈ Implementation of email promotional campaigns (Marketo). 
⚈ Project Management with Design team for marketing collateral creation
⚈ Project Manager of the VOC (Voice of Customer) and other projects in collaboration with other departments (Comms & PR, product, finance, sales).  
⚈ Part of the Global Marketing Strategy & Operations leadership team, managing 2 Marketing Executives.


🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Created the Plan and materials for the Destinations and Hotels Partnership Marketing Programme's strategy for Hotelbeds. 
⚈ Launched the Voice of Customer (VOC) survey to thousands of travel agencies for Bedsonline with an increase of respondents. 
⚈ Managed over 10 email marketing campaigns in Marketo, including A/B testing and campaign analysis (CTR, Open rate, etc.) increasing bookings for TTAA and TTOO.

Partnerships Marketing Manager

Meliá Hotels International

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Meliá Hotels International (MHI) is one of the leading hotel companies in Spain with the main HQ in Majorca. I acted as the Marketing Director (B2C) for the Spanish urban region, in charge of the marketing plans, actions, and budget for over 80 hotels in Spain for three brands (Meliá, Innside, and TRYP), and was based in the Madrid office, reporting to the VP of Spain, and responsible for 1 marketing assistant.

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Responsible for the marketing of Urban Spain (+80 hotels).
⚈ Developed and executed Strategic Marketing Plans for 3 brands: Meliá, TRYP e Innside at the regional level.
⚈ Project Management with the in-house design team for promotional and branding collateral. 
⚈ "Brand Guardian" (brand police actions), and support HR with employer branding actions. 
⚈ Social media supervising and coordination with the PR team to promote strategic actions for the Spanish market. 
⚈ Partnership Marketing Management for visibility actions. 
⚈ Part of the Spanish Operations Leadership team, managing 1 Marketing Assistant.

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Supported the Spain Sales department and achieved the business objectives set for 2015 in hotel bookings and events. 
⚈ Presented the 2016 Marketing Plan for the Melia and Innside brands at the Hotel Manager's Conference in front of over 200 people. 
⚈ Created many sales materials on-brand for cohesiveness and coherence and managed an experiential marketing campaign for International Book Day and a chocolate workshop in partnership with Lindt chocolates.

Marketing Manager - Spain

Wyndham Hotel Group

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
Wyndham Hotel Group (WHG) is now Wyndham Hotels & Resorts (WHR), an American hotel company based in New Jersey (USA). It's one of the largest hotel franchisors in the world, with over 9,000 properties worldwide, and has a portfolio of 20 hotel brands, including Days Inn, La Quinta, Ramada, Super 8, Travelodge, and Wyndham. I worked in the EMEA office located in London (England) as a Brand Specialist - Campaigns (B2C) for three main brands in the region, reporting to the Brand Marketing and PR Director.   

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Responsible for marketing campaigns in the EMEA region (+200 hotels). 
⚈ Implementation of brand, promotional, and partners' campaigns for 3 brands: Wyndham, Ramada y Days Inn.
⚈ In charge of +20 marketing campaigns (offline/online) from start to end (promotional materials design, copy, internal communications, management of agencies, budgeting, analysis and reports).  
⚈ Developed the Strategic Promotional Plan for the region and social media (including sweepstakes) 
⚈ Supported the Loyalty Marketing and PR department with marketing actions (email marketing, promotions, collateral, etc).

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ The 2013 integrated promotions that I executed both online and offline achieved over 46.5k room nights and over £1.9M in revenue into EMEA hotels. This represented a YOY increase of 34% more room nights and 22% more in revenue and an overall increase in direct bookings.
⚈ I successfully managed over 20 different campaigns, always on time and within budget, from start to finish. 
⚈ I launched new activities on Social Media (Facebook sweepstakes) that drove over 1.6k new loyalty members, increasing online awareness of loyalty programme.

Brand Marketing Specialist - Campaigns EMEA

PortAventura

📍𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗻𝗱 𝗿𝗼𝗹𝗲:
PortAventura World is an entertainment resort in Catalonia (Spain). I worked as the main representative for the Convention Center (B2B) in the UK and Ireland based in London (England), as well as supporting the theme park and hotel distribution in this region (B2B2C and B2C), reporting to to the Sales, Marketing and Events Director.  

✨ 𝗠𝗮𝗶𝗻 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
⚈ Responsible for Sales and Marketing for PortAventura theme park in UK & Ireland.
⚈ Implementation of Sales & Marketing plan for the theme park in this region.
⚈ Promotional actions and marketing tactics for PortAventura Business & Events. 
⚈ Project management for collateral creation (brochures, email marketing, flyers, merchandinsing, online and offline adverts, etc). 
⚈ In-person training for travel agencies, tour operators and other stakeholders. 
⚈ Representation of the company in key events (trade, consumer, business events) and FAM trips organization and attendance.

🏆 𝟯 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
⚈ Increased the brand awareness for the PortAventura brand (Theme park + hotels + Convention Centre) among travel industry experts in the UK & Ireland.
⚈ Developed a FAM trip (from end to finish) for one of the main Pharma clients for PortAventura Business & Events. 
⚈ Provided in-house training for Jet2Holidays.

Sales and Marketing Executive - UK and Ireland

Accomplished Marketing Leader with over 18 years of experience leading strategic initiatives for B2B & B2C service-oriented companies, including big international corporations, tech startups, and small enterprises. 

I optimize marketing strategies and excel at managing diverse onlife (online+offline) marketing projects/actions to drive business growth and retention for service-oriented companies.

I've managed over 100 assorted marketing projects during my career.

🚀 𝗢𝗣𝗘𝗡 𝗧𝗢: 
Fractional Marketing Director / CMO / Senior Marketing Manager roles 
Full-time employment opportunity for the right company with shared values. 

⚙️ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:

✨ 𝟯𝟲𝟬º 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, includes Marketing Plans, Content Marketing, Email Marketing, Inbound Marketing, Partnership Management, Loyalty Marketing, and more. 

 ✨ 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: overall brand strategy, brand planning, brand championship (aka brand police), and rebrandings. 

✨ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 of tactical, brand, and partner promotions in EMEA markets, with different objectives, including off/online advertising for several brands (B2C / B2B / B2B2C). 

✨ 𝗟𝗲𝗮𝗱 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (SEM / Social Ads), Activation and Retention actions (growth loops and AARRR frameworks).  


💜 𝗠𝗬 𝗣𝗛𝗜𝗟𝗢𝗦𝗢𝗣𝗛𝗬:

✨ Passionate Marketing Strategist. 

✨ Team builder, mentor, and leadership promoter. 

✨ Ethical Marketing advocate. 

✨ Emotional & Experiential Marketer. Brand Storytelling enthusiast. Neuromarketing fan.



🦸‍♀️ 𝗘𝗗𝗨𝗖𝗔𝗧𝗜𝗢𝗡:

🎓 I hold a degree and master's degree from the University of Birmingham with top grades in Business Management, as well as a Diploma in Marketing and an Award in Digital Marketing from the Chartered Institute of Marketing (CIM). 

🎓 Studied a Masters in NeuroMarketing and Consumer Psychology in 2023.

🎓 I love learning new skills! Over the past two decades, I've self-studied diverse topics such as emotional marketing, experiential management, content marketing, copywriting, storytelling, product launches, Growth Marketing, Design Thinking, creativity,... Learning is part of my DNA.

Sí, este año vuelvo a meter mis neuronas 🧬 en la hucha solidaria, participando en “𝐀𝐝𝐨𝐩𝐭𝐚 𝐦𝐢 𝐦𝐞𝐧𝐭𝐞” de SinOficina | Coworking online. 😇 Y tú puedes adoptar mi cerebro estratégico por una buena causa y a muy buen precio 🧠

Por si no has oído hablar de esta campaña (lleva desde tiempos del 🦠): 

Un montón de profesionales donamos horas de consultoría (1h / sesión) que cualquiera puede adquirir por 50€ y el dinero recaudado va directo para la Federación Española de Bancos de Alimentos (FESBAL).

Es 𝑤𝑖𝑛-𝑤𝑖𝑛 de manual: 🤝 Tú te llevas claridad y estrategia, y alguien que lo necesita recibe ayuda real.🍲

En la web puedes cotillear todas las mentes disponibles para adoptar – muchas de ellas valoradas normalmente en tres o cuatro veces más como Jorge, Mila, Chus, Miguel, Jose Carlos Cortizo, y muchos más.🚀

La campaña arranca mañana, 10 de diciembre, a las 12. 

¿Un consejo no solicitado (como suelo dar siempre)? 😂 

¡Las plazas vuelan! 💸

Así que échale un vistazo previo para fichar a quién quieres adoptar 🤓

🔗 https://lnkd.in/d34rkTpb

Y, mañana, a las 11:59, ten el dedo preparado para refrescar la página el reloj de tu ordenador marque las 12 ⏰… porque (por experiencia propia 🥲) las sesiones se agotan antes de que puedas decir "esto podría ser un quick win" o "esto no estaba en el roadmap" 😆

Y MIL GRACIAS de antemano por apoyar algo tan necesario. 🫶🏻💜

Zahara Cuenca Lopez

Fractional CMO 🚀 Growth | SaaS | Services | Tech 🧠 Neuromarketing ✨Emotional & Experiential Branding 🧑🏼‍🏫 Marketing trainer (Off/Online) 🎯Employer Branding 📚+100 B2B & B2C projects managed since 2006.

La imagen de "Adopta mi mente" es Sin Oficina, similar a Stranger Things con el mensaje en las luces en la pared. 

Cuando te curras una respuesta (sin IA) y al publicarla te das cuenta de que muchos de los comentarios al post original de Carlos han usado la IA 👇🏻 (misma herramienta, mismo comentario, 100% igual) 😡 justo lo que él no quería. 

 💥 La pregunta (del comentario realizado por la IA automatizada ... de eso me di cuenta luego) era muy digna de contestar (véase foto meme) peroooo... ¿la irónía? 

La IA había comentado en una publicación donde justamente el autor explicaba que estaba limpiando su feed - Carlos Ortiz de Lucas - de publicaciones hechas con IA, (🧹y de gente que solo hace posts con lead magnets pidiendo comentar, publicaciones políticas estilo Facebook, y demás basura intergaláctica).💥 +1.

Y va, y ellos comentan con IA 🤣 Oleeeeeeee. Muy irónico por parte de esas personas que se aprovechan de un perfil como el de Carlos (con muuuuchos seguidores para “beneficiarse” de la visibilidad del mismo, y donde él sí se curra sus contenidos, y recomienda a otros perfiles que SÍ merecen la pena ser seguidos porque le ponen humanidad y mimo). 

Me di cuenta al darle a publicar de esta estafa y me sentí muy "emosido engañado"  por contestar a comentarios hechos con IA 👊🏻

Por cierto, tengo el mismo objetivo que Carlos para 2026 (cuando vuelva a estar más a tope por estos lares, que sigo modo prioridad = salud & clientes) 😉 

Y es que hoy en día ya hay suficientemente ruido mental como pá llenar LK con + bazura 🚮 Aportas o te aparto. 

P.D. 🧠 Evitar el sesgo de confirmación es importante para tener otros puntos de vista (ya sabes, en neurociencia = cuando tu cerebro solo presta atención a lo que confirma lo que ya cree y descarta lo que lo contradice), y esto puede pasar en LinkedIn si solo tienes contactos que piensan 100% igual que tú, mismo rol, generación, industria, país, etc. #neuromarketing, de ahí mi respuesta que te dejo en comentarios.

🔗 El enlace al post original (donde me encontré con los comentarios-IA de la foto) es este: 
https://lnkd.in/e2mYEg5J

Crítica a perfiles en LinkedIn que usan la IA para generar comentarios SIN valor porque son repetidos, pantallazo de la pillada con fondo de meme Emosido Engañado. 

Me apetece volver a mis viernes de #meme que publicaba hace años, porque con tanto contenido creado con IA, spammers por mensajes privados, comentarios creados por bots... ayyy necesitaba reírme un poco 😉

Aunque fuera bromas, si esa es tu manera para que crezca tu marca personal (o negocio) y la forma en la que haces conexiones, apaga y vámonos 🚩

No conozco a nadie que le guste recibir mensajes de venta no solicitados, hacer un monólogo con un bot o leer el mismo de contenido manío y megautilizado que solo genera más ruido y basura mental 🗑️

La #autenticidad, la #conexión humana y la #empatía REAL en tiempos de la IA es, más que nunca, un activo ✨ 

Por un marketing más humano, parfavor.

taplio

Zahara Cuenca Lopez's Linkedin Analytics

Zahara Cuenca Lopez

Performance ScoreZahara Cuenca Lopez's LinkedIn Performance

Zahara Cuenca Lopez's Best Posts (last 30 days)

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Zahara Cuenca Lopez

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zahara Cuenca Lopez's LinkedIn Performance

Zahara Cuenca Lopez's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Zahara Cuenca Lopez's Linkedin Analytics

Performance ScoreZahara Cuenca Lopez's LinkedIn Performance

Zahara Cuenca Lopez's Best Posts (last 30 days)