Zahara Cuenca Lopez's Linkedin Analytics

Accomplished Marketing Leader with over 18 years of experience leading strategic initiatives for B2B & B2C service-oriented companies, including big international corporations, tech startups, and small enterprises. I optimize marketing strategies and excel at managing diverse onlife (online+offline) marketing projects/actions to drive business growth and retention for service-oriented companies. I've managed over 100 assorted marketing projects during my career. 🚀 𝗢𝗣𝗘𝗡 𝗧𝗢: Fractional Marketing Director / CMO / Senior Marketing Manager roles Full-time employment opportunity for the right company with shared values. ⚙️ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘: ✨ 𝟯𝟲𝟬º 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, includes Marketing Plans, Content Marketing, Email Marketing, Inbound Marketing, Partnership Management, Loyalty Marketing, and more. ✨ 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: overall brand strategy, brand planning, brand championship (aka brand police), and rebrandings. ✨ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 of tactical, brand, and partner promotions in EMEA markets, with different objectives, including off/online advertising for several brands (B2C / B2B / B2B2C). ✨ 𝗟𝗲𝗮𝗱 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 (SEM / Social Ads), Activation and Retention actions (growth loops and AARRR frameworks). 💜 𝗠𝗬 𝗣𝗛𝗜𝗟𝗢𝗦𝗢𝗣𝗛𝗬: ✨ Passionate Marketing Strategist. ✨ Team builder, mentor, and leadership promoter. ✨ Ethical Marketing advocate. ✨ Emotional & Experiential Marketer. Brand Storytelling enthusiast. Neuromarketing fan. 🦸‍♀️ 𝗘𝗗𝗨𝗖𝗔𝗧𝗜𝗢𝗡: 🎓 I hold a degree and master's degree from the University of Birmingham with top grades in Business Management, as well as a Diploma in Marketing and an Award in Digital Marketing from the Chartered Institute of Marketing (CIM). 🎓 Studied a Masters in NeuroMarketing and Consumer Psychology in 2023. 🎓 I love learning new skills! Over the past two decades, I've self-studied diverse topics such as emotional marketing, experiential management, content marketing, copywriting, storytelling, product launches, Growth Marketing, Design Thinking, creativity,... Learning is part of my DNA.