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As a digital marketing professional at Dubai Islamic Bank, I have been leading and executing various online campaigns and initiatives to acquire and retain customers for the retail banking products, such as cards and loans, for over eight years. My core competencies include generating high-quality leads, optimizing paid search advertising, creating and managing engaging social media content, analyzing web traffic and conversion data, and managing projects within budget and timeline. I have successfully increased the online sales and revenue for the bank, while enhancing the brand awareness and customer satisfaction. Prior to joining Dubai Islamic Bank, I worked at Standard Chartered Bank for five years, where I gained valuable experience and skills in relationship management, sales, and Islamic banking. I also hold an MSc in Marketing from the University of Leicester, which has equipped me with the theoretical and practical knowledge of the marketing field. My mission is to leverage my digital marketing expertise and passion to create value and impact for the bank and its customers, and to continuously learn and grow in this dynamic and evolving industry.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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