Gannett | USA TODAY NETWORK

Events Account Executive for USA Today Network Ventures, I handle several markets for our Community's Choice Awards.

The Community Choice Awards poll local audiences across the country to choose the best businesses and organizations in their areas. Through nominations and voting, they choose the best of the best across 150 categories. Of the more than 160+ total programs, more than 100 culminate in a gala-style award shows event.

Event Account Executive

LocaliQ is the marketing division for the USA Today Network. USA Today Network reaches 1 in 2 adults in the U.S. We have an unmatched reach at the national and local level and are comprised of over 230+ media brands. 

We offer a full suite of marketing services including Print, Digital Advertising, Pre-Roll/Video, CTV/OTT, Social, Search, Direct Mail, Promotions (Giveaways/Sweepstakes), etc.

-Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications and the core newspaper
-Pursue and close new business and revenue streams
-Conduct face-to-face customer meetings, presentations, proposals and demonstrations
-Manage and grow client relationships and drive retention
-Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns

Quota Attainment:
FY 2024 
Q2 - 82%
Q1 - 83%
FY 2023 - $367,023.78 revenue driven
Q4 - 83% 
Q3 - 117%
Q2 - 115%

Multimedia Sales Executive - Nationwide

American Marketing Association (AMA) San Antonio

AMA is the American Marketing Association San Antonio Chapter. A community that strives to shape the future of marketing in SATX. We connect our members to their purpose and what’s next in marketing. We help untangle the mess through education, events, and networking. Our community is bold and supportive and our continual programming is tailored to make you a better professional marketer.

Want to talk about ways you can get involved and become a sponsor? Please reach out and connect!

VP of Sponsorships 

AdRoll, a division of NextRoll

- Generated net new inbound/outbound opportunities with growing E-commerce/DTC/B2C brands
- Created a healthy pipeline of 150-200+ qualified accounts sufficient to meet quarterly quota requirements
- Consistently closed and managed upto $5,000 - $15,000+ monthly media budgets
- Formulated full-funnel campaign strategies (Brand Awareness/Retargeting) across display, native, email and social (FB/IG) channels and drafted proposals sharing KPI performance benchmarks
Handled integrations with Shopify, BigCommerce, Magento, WooCommerce and Complex Pixel Implementation
- Led full sales cycle and collaborated with onboarding, solutions engineering and legal/policy teams
- Part of the leadership team for our RollWomen ERG Group and ACE Mentorship Training Program

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll Growth Platform to make their display, social, and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure, and sync their marketing efforts. 

Built for performance, our Growth Platform sees 37,000 customers generate more than $246
billion in sales annually.

SMB/MM Account Executive

Quantcast

Building out my book mainly in the Midwest Territory, reaching our to various marketers at various agencies and companies, to help plan their overall digital advertising strategy to help drive better performance outcomes. 

-Managed $205K+ in media spend within first quarter and broke ramping quota
-Help drive revenue, by prospecting net new accounts, and expanding existing accounts 
-Manage large media spends with agencies and direct advertisers to help raise brand awareness and acquire net new customers
-Partner together with account management and client services team to discuss media planning strategies, campaign management, and bi-weekly performance reviews
-Consistently meet quarterly quota and MBOs
-Proven ability to lead an effective sales process and close new business
-Keep up to date with AdTech Industry & Trends (Partnered with U of Digital)
-Trained on MEDPICC, BANT and other sales methodology

Quantcast has built one of the world’s most sophisticated data-intelligence platforms, using first party data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices.

As a global technology company, Quantcast operates in 10 countries with headquarters in San Francisco. For more information, visit quantcast.com.

Instapage

•Working all stages of the sales cycle: specifically heavy outbound prospecting, pipeline management, creating product adoption, and closing
•Delivered 166% of ramping quota within first quarter
•Generated over $1.58m ARR in pipeline and helped close 15 new deals (avg. 10.6k) bringing in 160k in revenue
•Went through Richard Harris Sales Training

SMB Account Executive

• Delivered avg. 114% of quota MOM for Inbound/Outbound qualified opportunities
• Sourced and qualified 100+ opportunities including big brands like Airbnb, Box, GE Digital, ServiceNow, Verizon
• Run a high-volume of outreach, craft various drips and schedule discovery calls for 5 AEs
• Represent Instapage at industry conferences like MarTech, SMX, and Marketo’s Marketing Nation

Mid-Market & Enterprise Sales Development 

Appnext

• Created and managed quarterly pipeline of 1500+ app developers (iOS/Android) across North America, Russia, UK, Australia and Vietnam
• Drove revenue growth through cold email outreach with a focus on setting appointments for team to develop further
• Adapted new company culture and performed in a fast-paced startup environment with minimal training
• Represented Appnext at industry conferences like MWC and events to help build new business relationships
• Visited company HQ in Tel-Aviv, Israel for their global all hands-in sales trip

Business Development Associate (Supply-Side/Publisher Relationships)

Pacific Alumni Association

• Cold-called/emailed a targeted list of alums to arrange discovery interviews and write stories regarding their experiences
• Conducted informal interviews, established meaningful connections and assessed potential re-engagement opportunities
• Surpassed quota of interviews by 66%, with the highest number on team, resulting in leadership
• Traveled regularly throughout Bay Area to meet with top alumni professionals including C-level executives
from companies like Pacific Workplaces, Webcor Builders, MedData, Peekshare

The Pacific Alumni Association seeks to create and promote opportunities for Alumni to be actively involved with the Pacific Community. In order to foster a more meaningful connection, Pacific has taken the initiative to create the Alumni Discovery Project, where the Alumni has the chance to share their stories, and valued experiences as a Pacifican, through an interview process that is conducted by Student Engagement Officers. This effort will also allow the Alumni to be up to date, and involved with current campus life. The information gathered from these interviews will be used in strengthening programs and preparing students for life long success.

Alumni Engagement Representative

ApexChat

Managing Social Media Marketing project/strategies including web processing and curating web contact, and social listening.

Social Marketer

ApexChat provides online customer service for SMB market. I am part of their team to do customer provisioning and relations, while gaining a true experience of working fulltime with expert professionals!

SMB Account Representative

Ezahra

Sells childrens school novelty supplies, goodie bags, gift baskets, and party favors

Business Owner

Investeen

Develop and build the concept of starting a website and club to accelerate enterpreneurship and mock investment activities among high school teenagers. Also, tried to develop a database which allows teenagers to seek co-founders from the successful adults to execute their ideas.

President & Founder

Zahra Siddique
zasiddique@gannett.com, zsiddique@usatventures.com

I have an innate interest in the world of Marketing & Advertising. With my most recent role as an Events Account Executive for USA Today Network Ventures, I handle several markets for our Community's Choice Awards.

The Community Choice Awards poll local audiences across the country to choose the best businesses and organizations in their areas. Through nominations and voting, they choose the best of the best across 150 categories. Of the more than 160+ total programs, more than 100 culminate in a gala-style award shows event.

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