PureSquare

Product Lead

- Led 0→1 launch of in-app Password Manager for PureVPN apps, increasing activation rate from 0.5% to 3% within 6 months of launch.
- Introduced an extended add-on for the WireGuard Protocol configuration, generating 25 sales in 15 days and adding $1,000/week in revenue.
- Super headed the execution for BFCM 2024 campaigns, resulting in $150K revenue during the 2 days of BFCM season.
- Revamped the PureVPN extension, increasing DAU from 50 to 200 through user feedback and design optimization.
- Reduced fraud payments for PureVPN by 50%, from $4K/month to $2K/month, contributing to a $2K increase in MRR. 
- Improved activation rate of the PurePrivacy mobile app from 4.7% to 10% by launching initiatives like scan report, tailored onboarding, and a single dashboard.

Associate Product Manager - II

- Optimized the trial-to-paid ratio from 9% to 15.38% by offering tailored plans and enhancing the in-app paywall experience.
- Led the discovery and execution of the PurePrivacy web app from scratch, resulting in 70+ signups and 30 sales within 3 months.
- Improved the install-to-signup ratio from 0.68% to 1.2% by offering free tracker blocker and social privacy manager features.
- Launched a beta community within PurePrivacy app, growing from 0 to 1,200+ active users in a year to foster engagement and gather feedback.
- Spearheaded the development and launch of the Social Privacy Manager, Remove My Data, and Tracker Blocker features, growing DAU from 20 to 150 and app installs from 20K to 150K.

Associate Product Manager - I 

VentureDive

-Learned the basics of Flutter Development
-Learned Provider State Management
-Learned Bloc State Management
-Learned Refactoring and modularisation of code structure
- Implemented the learnings to develop a fully operational chat application

Flutter Development Intern

National University of Computer and Emerging Sciences

-Courses: Programming Fundamentals, Object Oriented Programming
-Assisted freshman students in performing programming tasks during the lab
-Designed and formulated teaching strategy along with the course teacher
-Mentored freshman students regarding the study plan at FAST-NUCES
-Conducted Project Evaluations

Student Lab Assistant

Storius Limited

-Researched numerous domain hosting services
-Performed testing of the .apk versions
-Worked on installing certificates to the virtual machine

Product Development Intern

Wavetec

-Successfully deployed the existing and upgraded versions of Wavesphere Portal and Spectra 
-Performed Smoke Testing on Wavesphere Portal and Spectra Dashboard
-Wrote features document for Windows Based Engine Solution
-Commenced the writing process of the User Manual for Windows Based Engine Solution
-Automated Test Cases on Katalon Studio
-Performed Smoke Testing on the ERP Portal
-Performed Functional Testing on the ERP Portal
-Studied React.js to fix some already prevailing bugs in the ERP Portal

ERP and SQA Intern

Interns Pakistan

Implemented the basic concepts of:
-HTML5
-CSS Styling
-JAVASCRIPT
-PHP

Front-End Developer

APM @ PureSquare | Helping organizations to craft disruptive digital products

👋 I’m Mehdi, a Product Manager with a strong background in data-driven decision making, cross-functional collaboration, and end-to-end product delivery.

💡 With expertise in the 0-1 and scaled-up product development environment, I’m passionate about creating innovative, user-centered products that make a global impact.

🚀 Let’s connect to discuss Product Management, Innovation, and leveraging technology for a better world!

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