Qode

Chief Digital Officer (CDO)

DIFC

➤ Enable performance marketing, ABM, and CEM for MCC Department 
➤ Consult on all Digital Media Planning and Buying initiatives for DIFCA, Gate Avenue, DIFC Academy, Innovation Hub 
➤ Custodian of $2.2M Martech and Digital performance budget 
➤ Consult and Develop on annual Digital KPIs and performance targets for all business unites 
➤ Manage acquisition and implementation of all MarTech solution, including, CDP, SFMC, DMP, ABMP, CEMP, CXP & Data Enrichment Tool 
➤ Provide Martech and data consultation for the new Sitecore website and mobile application project 
➤ Enhance existing Digital Marketing Strategies to support business units achieve their objectives
➤ Conduct regular department level trainings for Marketing, BD and Operations for digital enablement 
➤ Enhance and develop new consumer journeys using Marketing automation tools 
➤ Conduct department level audit and risk assessment to understand and develop new digital capabilities 
➤ Manager relationships with Website (Horizontal), Data Analytics (Reprise), performance (Chain Reaction) partner agencies 
➤ Manage relationships industry vendors such as Google, Facebook, LinkedIn, and TikTok, Salesforce, Tealium, and Sitecore etc. 
➤ Spearhead performance marketing and growth marketing initiatives 
➤ Manage marketing automation campaigns using CRM and CEM platforms 
➤ Identify and manage co-op marketing and digital growth opportunities 
➤ Create BRDs, SRS, and Project plans for MarTech implementation and data analytics projects 
➤ Develop digital performance reports in relation to business reports for holistic and data-driven decision-making 
Additional Role: 
➤ Co-owner of DIFC Experience Edge Project – Digital Transformation 2023
➤ Digital & Martech Trainer

Manager - Performance, Data Analytics & Martech

Dubai Silicon Oasis (DSO)

➤ Establish a Digital Marketing wing in line with the new direction of the organization 
➤ Develop a Digital enablement plan for 2022 
➤ Provide digital consultancy with regard to MarTech needs 
➤ Implement D365 Marketing Cloud Strategy for CRM Marketing such as new user segments, journeys and email marketing automation and integration requirements 
➤ Manage the DSO’s new website project for interim use 
➤ Plan for Sitecore website project for the year 2022 with the ICT department 
➤ Conduct a department-level audit and risk assessment to understand and develop new digital capabilities 
➤ Initiate a relationship with vendors such as Google, Facebook, Twitter, and other third parties in the digital domain 
➤ Manage existing relations with the digital agency and web development agency 
➤ Initiate SEO management project and hire a dedicated agency 
➤ Build performance marketing capabilities to target 10 countries using historical and sales data 
➤ Manage all existing digital and social campaigns from planning to execution 
➤ Create an always-on and remarketing digital strategy for Search, Display, and Social campaigns 
➤ Manage creative direction for all digital and social campaigns such as landing page, creative assets and copy 
➤ Initiate relations with publishers for direct media buying 
➤ Setup automated reporting solution for all digital campaigns

Digital Consultant

Finance House

➤ Manage all consumer finance marketing communication
➤ Provide product performance updates to retail head, chairman, and stakeholders
➤ Develop annual marketing budgets for all retail products
➤ Develop KPIs and performance targets for all products
➤ Create marketing plans for all consumer finance products in sync with product managers
➤ Spearhead creative strategy for all communication and product assets
➤ Create digital and social media marketing strategies for products and mobile apps
➤ Evaluate promotional plans to ensure that they are consistent with product line strategy
➤ Manage MarTech projects for marketing automation and mobile apps
➤ Introduce new marketing technologies that can benefit internal workflows and customer experience
➤ Manage the launch of new products such as finance house corporate app and retail app
➤ Work closely with DevOps to enhance user experience across all digital platforms
➤ Spearhead performance marketing and growth marketing campaigns
➤ Manage CRM marketing initiatives
➤ Develop and manage partnership opportunities for digital growth and co-op marketing
➤ Scope and prioritize marketing activities based on business and customer impact
➤ Implement and promote scrum framework for all team members

Additional Role
➤ Product/Project Manager of InvestNation – Mobile App (In Development)

Digital Marketing Manager - Corporates Finance | Consumer Finance | Digital World

MultiBank Group

➤ Establish Scrum teams to manage all digital projects
➤ Implement policies, procedures and protocols for tools like Asana and Jira for project reporting
➤ Provide regular project updates to CMO, CEO, and the Chairman
➤ Setup the digital Marketing department in UAE for the International Marketing 
➤ Build Martech stack to support marketing operations 
➤ Initiate the handover process from the Hong Kong team & map talent gap
➤ Hire digital agency on a short contract to avoid any operational roadblocks while the new department is being setup
➤ Conduct technology gap analysis and acquire relevant technologies and platforms for the Marketing Department
➤ Initiate a relationship with Google, Facebook, Twitter, and LinkedIn for account support in the MENA region
➤ Setup credit lines for ad campaigns with Google 
➤ Create project documents to streamline the workflows and procedures 
➤ Understand sales strategy and build a digital marketing plan with budgets to support international offices 
➤ Manage design and development of the new website project , 
➤ Create user journeys with Salesforce CRM 
Develop Customer Experience Strategy 
➤ Design all Email Marketing Templates in line with new CX Strategy
➤ Setup reporting templates for CRM and Digital Marketing activities
➤ Create initial digital and social media marketing Strategy 
➤ Initiate and manage website project for the new cryptocurrency brand, MexBit
➤ Create direct buys strategy and initiate relationships with top websites in the Finance and Crypto category
➤ Renew cobranding projects with BMW, Emirates, and Etihad for Mex Miles project
➤ Create always-on and remarketing digital strategy for Search, Display, Social and Programmatic campaigns 
➤ Develop KPIs and performance targets for 25 countries using historical and sales data 
➤ Setup targeting and tracking protocols for all campaigns

Digital Project Manager

VIORACS

Founder & CEO

TRACCS

➤ Spearheading the TRACCS network’s digital marketing department across 14 markets in the Middle East and North Africa.
➤ Giving support and leading business development pitch process for TRACCS network 
➤ Providing strategic direction and support for digital advertising campaigns internally and to clients ranging from destination marketing, consumer, lifestyle, hospitality, technology, finance and automotive sectors.
➤ Ensuring the successful completion of advertising and digital marketing campaigns - from planning to implementation stages, while overseeing the quality of content, creatives, and production.
➤ Contributing to client’s overarching business and communication objectives through user acquisition and follow growth campaigns across all digital and social channels.
➤ Managing content and campaign direction of social media marketing for client across the TRACCS network.
➤ Monitoring and evaluating online user behavior and preferences to help develop and roll out targeted marketing plans and campaigns on digital media.
➤ Researching and analyzing emerging market trends to anticipate and leverage new and exiting digital growth opportunities for clients.
➤ Providing clients' strategic advisory on digital marketing objectives, policies, and budgets.
Coordinating with internal teams and commissioning external agencies to ensure the timely completion of digital marketing projects.
➤ Overseeing media buying processes for the network’s extensive client portfolio.
➤ Conduct external training on behalf of Enrich (TRACCS Training and Development Company) to clients.
➤ Represent TRACCS on key industries forums and deliver presentations on subject matter related to digital marketing and communications.
➤ Advise clients on all elements related to digital promotions and how to incorporate digital marketing into the overall marketing mix
➤ Liaison with influencers and media personalities to promote clients’ brands using organic means for social media

Senior Digital Marketing Manager

Z-ONE Holding

➤ Managing marketing and corporate communications for the company’s key subsidiaries in the Middle East and Africa region.
➤ Contributing to the company’s continued business growth and development through the creation and implementation of long-term marketing plans aimed at expanding Z-ONE’s footprint. 
➤ Researching market needs for Photovoltaic (PV) solutions in the region and developing marketing strategies to target specific customer segments. 
➤ Providing direction and support to internal executives to strengthen consumer awareness on PV solutions across the Middle East and Africa. 
➤ Commissioning external agencies for market research reports to identify new opportunities for the company’s diverse portfolio of PV products and services especially in North Africa.  
Planning, developing and executing extensive advertising and marketing policies in line with company’s sales objectives. 
➤ Providing market-specific advisory to clients and internal teams on the development of target-driven strategies and campaigns. 
➤ Overseeing the conceptualization and production of creative awareness campaigns involving various marketing functions such as media scripting, media placement, artwork, copywriting, television and film production and media placement. 
➤ Delivering corporate presentations on PV penetration, benefits and opportunities for growth to key industry stakeholders. 
➤ Analyzing customer data to tap into new markets while strengthening the existing portfolio through cost-effective ways of growing consumer base. 
➤ Support testing and launching of PV solutions in underdeveloped communities in the Middle East and Africa through innovative marketing programs and campaigns. 
➤ Manage and prepare bid submissions documents in collaboration with sales and EPC departments for private and government sector projects.
➤ Manage and plan Inbound Marketing campaigns using CRM tools such as Salesforce

Marketing Manager (CRM)

Orientm McCann Pakistan

➤ Conceptualizing creative ATL and BTL activation campaigns to enhance brand awareness at high exposure points. 
➤ Developing comprehensive sales promotion plans aimed at helping clients reach target audiences effectively at existing and new point of sales. 
➤ Identifying optimal marketing and media mix for a diverse client portfolio that covers program sponsorships, TVCs , radio ads, billboard advertising, on-ground activation campaigns and sales promotions. 
➤ Formulate and budget annual plans of clients for ATL and BTL Sales promotional activities
Creating experiential marketing plans and programs to help clients and brands develop meaningful interactions with target customers. 
➤ Developing loyalty programs focusing on effectively highlighting a brand’s key product USPs among new and potential customers and thereby contributing to sales.
➤ Overseeing project teams and delegating tasks to specific departments to ensure the delivery of key project outcomes.  
➤ Researching and assessing the effectiveness of supplementary growth accessories such as loyalty programs and memberships. 
➤ Conducting focus group studies to analyze and strengthen brand perception and sales promotion offerings. 
➤ Coordinate, participate and represent clients in promotional activities such as tradeshows, exhibitions, and forums in order to gain media coverage.
➤ Liaison with press media and agencies on half of the client.
➤ Plan and facilitate negotiations to build unique brand partnerships for co-promotional activities and create brand exposure opportunities for clients and their partners using the cost-sharing model.
➤ Research and identify customer profiles for customized promotional offers to help reach niche markets and expand sales opportunities for clients. 
➤ Advise clients on market conditions affecting customer behavior to ensure sales promotion campaigns meet customers’ expectations. 
➤ Liaison with performance marketing agencies for campaign input to drive sales for clients.

Marketing Manager

I am a seasoned digital product marketing and management professional with 15 years of experience, bringing a strong understanding of the digital landscape and Martech tools to the table. My endeavors to attain self-excellence have allowed me to stay up to date on the latest business techniques and their practical applications in today's market. I have a track record of success in helping top brands achieve their communication and marketing objectives, and I am skilled in data analytics, allowing me to make data-driven decisions to drive business growth. I am confident in my ability to bring value to any organization and drive success in any role, leveraging my expertise in Martech and data analytics to drive results.

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