Zaryn Sidhu's Linkedin Analytics

For as long as I can remember I’ve been passionate about growth. From playing sports in high school, to becoming a professional dancer while in college, to launching and growing a production agency that attracted clients such as Google, McKinsey, and Walmart. Regardless of the arena that I’m playing in, the one consistent truth is that my growth-driven nature is fueled by my passion for mastery, and my curiosity of consumer behavior, which have ultimately helped me scale profitable customer acquisition programs, that yield above benchmark contribution margins, and help businesses meet revenue targets. The positions I play: ◆ Paid Media / Performance Marketing Leadership ◆ Paid Media Strategy, Planning, and Buying ◆ Media Operations (i.e Staffing, Team Architecture, Business Development) ◆ Practice Development (i.e. Process, Best Practices, Partnerships) ◆ Team Development (i.e. Culture Building, 1:1 Coaching) ◆ Iteration testing & data-decisioning evangelization My fields of expertise: ◆ Markets: NAMER, LATAM, EMEA ◆ Industries: Retail, Technology, Software, FinServe, Education ◆ Verticals: Luxury Goods, FMCG, QSR, Cybersecurity, FinTech, EdTech, AdTech, IT Services, The key players I've collaborated with: ◆ Search: Google Ads, Microsoft Bing, Apple Search Ads (ASA), SA360 ◆ Social: Facebook (Meta), Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, Reddit ◆ Ad-tech: Smartly.io, Sprinklr, Clearbit, Oracle Data Cloud, Acxiom, Bombora, Kantar, GWI ◆ MarTech: Klaviyo, HubSpot, ActiveCampaign, ConvertKit, Zapier, Wistia, Lead Pages, Marketo ◆ Analytics/BI: Google Analytics, Spotfire, Metabase