Abound Social

Achievements:

- Achieved a high close rate for clients through warm relationship-building sales processes

- Consistently created no less than three sales opportunities weekly per client

- Pioneered a new B2B sales process resulting in significant revenue growth for clients

- Developed and implemented various sales funnels, pipeline management, CRM automations

- Created project management workflows

Responsibilities:

- Hired, trained, and led a high-performing BDR team

- Developed a pre-sales pipeline maximizing long-term social selling opportunities

- Identified target audiences and managed social selling strategies

- Oversaw quality control and performance of sales team

- Created sales strategy, messaging, pipeline, and CRM integration for clients

GTM (Go-to-Market) Engineer

KEY RESPONSIBILITIES

• Operational Efficiency: Established standardized procedures, automated workflows, and integrated new technologies, reducing operational overhead and improving service delivery times.

• Strategic Growth: Conducted market analyses and revenue forecasting to guide strategic decisions and identify growth opportunities.

• Team Leadership: Built and managed a cross-functional team, fostering a collaborative culture centered on accountability, innovation, and continuous improvement.

• Data-Driven Insights: Utilized performance metrics and analytics tools to identify bottlenecks, improve offerings, and optimize resource allocation.

• Stakeholder Alignment: Negotiated and maintained relationships with vendors, partners, and clients, ensuring mutually beneficial agreements and long-term partnerships.

CORE COMPETENCIES

• Product Management
• Project Management
• Sales and Marketing CRM
• LMS
• Workflow Automation
• Podcasting/Webinars
• Verbal and Written Communication
• IT Support
• Quickbooks
• Customer Support
• Revenue Forecasting
• Requirement Analysis
• KPI Monitoring
• Stakeholder Management

Director of Operations

Product Owner (Full Lifecycle: Market Research, Go-to-Market, In-Life, End-of-Life)

AI Video Production

Aviators: LMS + SaaS + Live Training

Maverick: Custom Sales & Content Programs

Co-Pilot: Custom Sales Programs

Maverick Events: Live Virtual Events

Podcasting: Brand-Sponsored Video Podcasts

Product Manager

Built, managed, and created sales and marketing courses for a custom Learning Management System (LMS). Used by employees for training and customers who purchased digital courses.

Learning Management System (LMS) Developer & Manager

Achievements:

- Successfully implemented a comprehensive training program for sales and marketing

- Created engaging video content for on-demand learning

- Built the web portal with LMS, e-commerce, software access, and CRM integration

Responsibilities:

- Co-developed the "Aviators" program combining video courses, live coaching, and SaaS tools

- Provided weekly live coaching for sales and marketing strategies

- Software and billing support

Sales Training Program Developer

Achievements:

- Built a thriving community of sales and marketing professionals

- Established a thought leadership position

- Created significant marketing content

- More than 100 live events


Responsibilities:

- Public speaking

- Event coordination

- Video editing

- Email marketing

- Community moderation

Show Host and Community Organizer

Created a 16 hour educational course with proprietary resources empowering business leaders to do Account Based sales and marketing. 

Achievements:
- Presented course at Notre Dame's Executive Education summit
- Featured on AppSumo
- Quoted in Forbes magazine

Course Highlights:
- Market research
- Discovering your target audience
- Audience segmentation
- Creating a sales and marketing offer for each audience
- Using social media to find your target audience
- Account based sales and marketing
- No spam sales message scripting
- Lead nurturing
- Sales pipelines
- Setting up a CRM

B2B Sales Educator & Course Creator

Data Driven U 

Developed and delivered "Linked Jumpstart," a 60-lesson (16-hour) video training course guiding business leaders in relationship-driven B2B sales and marketing. Emphasized practical techniques for audience segmentation, lead nurturing, and pipeline management.

ACHIEVEMENTS

• Curriculum Development: Created proprietary modules covering market research, target audience discovery, account-based outreach, and CRM implementation.

• Industry Recognition: Presented content at Notre Dame’s Executive Education Summit, featured on AppSumo, and referenced in Forbes, elevating program visibility and credibility.

• Outcome-Focused Instruction: Equipped participants with the frameworks needed to maintain full pipelines, strengthen client relationships, and achieve sustainable sales outcomes.

B2B Sales & Marketing Program Developer

Zeeko®

Achievements:
- Reduced cost per organic opportunity by 50% compared to paid advertising
- Generated millions of dollars in sales for clients through innovative strategies

Responsibilities:
- Pioneered LinkedIn-based B2B sales strategies and event-based sales tactics
- Developed comprehensive sales and marketing methods
- Sales Strategy
- Marketing Stategy
- Market Research
- Lead Segmenting
- Profile Optimization
- Sales Message Scripting
- CRM Integration
- Top Of Mind Campaigns
- Appointment Scheduling
- ROI Focused KPI's

Owner

Light Up the Dark

Supported a software development firm serving a diverse client base—including organizations like the Kansas City Zoo and Daily Audio Bible—by ensuring product quality, CMS management, CRM workflows, and coordinating within an agile environment.

Quality Assurance & Testing: Conducted thorough QA testing for web and software applications, identifying bugs, verifying feature functionality, and collaborating with developers to implement timely fixes.

CMS & CRM Management: Oversaw content management systems and CRMs to maintain data integrity, streamline user experiences, and support ongoing product enhancements.

Talent Sourcing: Identified qualified candidates to meet evolving staffing needs, improving team capabilities and contributing to sustained project momentum.

Agile Methodology: Worked closely with front and back end development teams ensuring transparent communication and iterative improvements.

Quality Assurance Testing, Marketing, Candidate Sourcing, and Business Operations

TEV Marketing

Drove integrated marketing strategies to boost brand visibility, strengthen lead generation, and increase conversions. Leveraged data-driven insights, technical expertise, and customer-centric tactics to optimize performance across search, social, email, and web channels.

ACHIEVEMENTS

• Data-Driven Optimization: Implemented A/B testing and analytics frameworks to refine marketing funnels, reduce acquisition costs, and elevate conversion rates.

• High-Performing Campaigns: Managed successful Google and Facebook ad initiatives, driving top-ranking websites and high ROI through audience segmentation and persuasive copy.

• Holistic Digital Strategy: Executed cohesive SEO, SEM, social media, retargeting, and email marketing initiatives for consistent brand messaging and superior user experiences.

• Operational Leadership: Oversaw project management, business development, and consulting, enhancing processes and aligning funnel strategies with organizational goals.

• Technical and Client Support: Directed web design, email support, and hosting solutions for seamless performance and quick issue resolution.

KC Detailing

Transformed operational and marketing strategies, driving growth through new service offerings, efficient workforce management, and a leading online reputation. Employed data-driven decision-making and continuous improvement to boost team performance 
and customer satisfaction.

ACHIEVEMENTS

• Brand Visibility and Customer Engagement: Built a strong online presence through targeted marketing and reputation management, securing high-volume positive reviews.

• Service Expansion and Incentives: Launched new detailing services and introduced commission-based pay structures, elevating productivity and overall service quality.

• Operational Excellence: Developed training programs, managed fleet and shop scheduling, and streamlined payroll for efficient, high-quality service delivery.

Director of Marketing & Operations

13+ years experience driving operational efficiency, scaling processes, and improving profitability. Excels in analyzing complex challenges, implementing data-driven solutions, and leading cross-functional teams to sustainable growth and B2B sales. Adept at translating vision into action through clear communication, process optimization, and stakeholder alignment.

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