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With 12 years of experience in marketing, branding, and corporate communication across the banking and retail sectors, I create strategic, customer-focused campaigns that drive growth and strengthen brand presence. At Dubai Islamic Bank, I lead initiatives to boost brand visibility and customer engagement through innovative strategies, CRM-driven insights, and targeted campaigns. Alongside marketing, I manage corporate communication, including media relations, internal messaging, and leadership communications, ensuring a consistent brand voice. My role also covers sustainability and ESG-focused initiatives, aligning the bank’s outreach with Dubai’s vision for responsible growth. Previously, at Landmark Group, I built expertise in brand positioning, loyalty programs, and integrated marketing strategies, engaging diverse audiences across the UAE and beyond.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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