Zeinab Al-Najar's Linkedin Analytics

I’m a dynamic General Manager at Costa Kuwait with a passion for creating exceptional customer experiences and driving operational excellence. My role blends strategic operational management with innovative marketing initiatives to deliver measurable business growth and team development, whilst actively supporting our franchise expansion strategy. My approach combines data-driven decision-making with a people-first mindset, ensuring both business success and team wellbeing. I believe in fostering an environment where consistency meets creativity, and where work-life balance is not just talked about, but actively practiced. Key Focus Areas: ➡️ Operations optimization and multi-unit management ➡️ Product development and innovation ➡️ Strategic marketing and promotional campaigns ➡️ Team development and mentorship ➡️ Revenue growth through digital initiatives ➡️ Franchise development and partner support ➡️ New store expansion and market analysis Recent Achievement Spotlight: 🎯 Spearheaded the development of some innovative app-based offerings and meal deal combinations, resulting in 5% growth of active users within 3 months. My ability to innovate stems from understanding both operational capabilities and customer needs, whilst leading and empowering store teams to successfully deliver excellence. I'm passionate about continuous learning and development, both for myself and my teams. I'm constantly learning with an obsession of trying new things. My passion is data driven with a flair for implementing new marketing initiatives. I want to understand our customers and utlising all of our many touchpoints and how we can make it slicker, interesting and playful. I’m often found on TikTok for inspirational recipes and trends which is my guilty pleasure. At Costa we are constantly developing new concoctions with our mixology baristas and creating new food offerings to surprise and delight. We love hearing how our stores have become part of our customer’s daily routine. My expertise in franchise operations and new store development allows me to support both existing and prospective partners in achieving their business goals. I'm always open to connecting with fellow coffee enthusiasts, professionals, potential franchise partners, and anyone interested in discussing operational excellence or innovative customer experiences in the food & beverage industry.