Novo Nordisk

Working with an exceptionally talented team to enable a stable, efficient, and scalable cloud services infrastructure. This infrastructure supports the work of thousands of colleagues worldwide dedicated to developing life-changing medicines for people with chronic conditions, such as diabetes 🧬

Platform Product Mgmt - Global Azure Cloud

Copenhagen Business School

In this role I aim to bridge the gap between academic theory and practical application, by sharing my experiences and insights int his field with the bright minds at CBS and learning together about its transformative impact on society and business.

External Lecturer

TransformTrio

Founding Partner

Pandora

Established a comprehensive Digital Omni Channel Customer Experience capability. This capability was based on the Customer Service CRM (Salesforce), I helped form a clear vision and strategy to align these with Pandora's overarching corporate objectives for building the CS & Sales CRM. I led the teams and stakeholders through a customer-centric discovery process, to identify customer pain points and requirements. Built a strategic roadmap in collaboration with stakeholders, prioritized based on delivering the highest value, and coordinated the change management/training activities while delivering the features, especially to new markets. I also worked on introducing innovative digital solutions, including the first-ever General AI-based capability implementation for Customer Services usecases.

Technical Enablers
Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Commerce Cloud, Medallia, Salesforce Einstein GPT, Open AI, Microsoft Powerplatform

Product Lead - Gen AI & Omnichannel Digital Customer Service

DFDS

Customer Data Lake:
Building the cloud-based customer data lake (CDP) as the automated self-service platform serving the needs of all other internal capabilities that require access to different types of Data.
Identities: 
Implementing the Enterprise-wide Identification & Access Management solution covering both internal and external users
Profiles:
Implementing, maintaining, and channeling the user's data to relevant consumers all around the enterprise

Chief Product Owner

Peakon

Empowered Managers to make informed decisions to lead teams with high engagement levels by conceptualizing, prioritizing and developing the most valuable set of features for the Manager's module.

Senior Product Manager

Siteimprove

I was responsible for starting up a brand new division with the goal of forming a range of products for eCommerce businesses around the world. Following is a summary of my duties as the eCommerce Product Owner
* Implementing the SCRUM Framework for development and the processes around it, for a team of 4
developers, 2 UX and 1 QA resources.
* Working with the higher management contributing to the overall product vision and strategy.
* Creating and updating the product roadmaps for management and development needs.
* Managing the process from idea generation to evaluation, creation of a project, breaking it down to stories (JIRA), design/UX, development and delivery while maintaining smooth collaborating among all
stakeholders.
* Breaking approved and tested concepts into user stories and providing the necessary specification.
* Ensuring the quality of User stroies and prioritizing the backlog to align with the expected deliveries and over all product roadmap.
* Research and evaluate market trends and developments in the field and drive proof of concept discovery processes for developing the products with a focus on a high number of iterations.
* Working closely with stakeholders and the R&D team to ensure well-grounded product decisions and great user experience.

#PerfMatters #WebPerf

Product Owner (Web Performance)

Komfo

I’m responsible for the overall success of three products within the Komfo’s SaaS solution. Success is defined as maintaining a market-leading product, which is timely developed, updated and delivered to customers. I’m responsible for the overall visions and strategy from the idea generation, development, delivery and stakeholder management for these products. Following is a summary of some of my main duties

* Defining and communicate the overall vision and strategy for the product.
* Creating and updating the product roadmaps for management and development needs.
* Collaborating with all the stakeholders inside the organization and customers continuously defining and developing the most relevant features that match the needs of our customers, leads and are aligned with the overall vision.
* Leading a team of developers, designers and QAs working with scrum framework to deliver timely releases.
* Maintaining a transparent product development roadmap that caters both the business (in Podio) and the development (Jira) stakeholders in the organization.
* Continuously research the market competitors to identify the latest and greatest features that fit the product vision and timely drive new concepts to make sure the product maintains the state of the art position in the market.
* Assisting Customer Success, Partner and Sales teams in helping the key customers and praters on their journey towards Social Business transformation, both in terms of vision and practice.

Product Owner (Measure, Listening & Integrations) at Komfo

The PhD is specialized in Social Media Management with a focus on the perception, adoption and management of Social Media in the organizations. I explore the use of Social Media Management tools by the managers for their organizational success on social media. 

I teach Social Media Management at the Department of IT Management, Copenhagen Business School
http://kursuskatalog.cbs.dk/2013-2014/BA-HAIT_VSMM.aspx
http://kursuskatalog.cbs.dk/2012-2013/BA-HAIT_VSMM.aspx

Doctoral Researcher & Lecturer

I conducted research various tasks within the Social Media Management paradigm i.e definition and evolution of social media measurement metrics, measuring the ROI in social media, social media management strategies and tools etc. I also collaborated with the production of a research based Social Media Analytics tool (SOGATO) being developed at the CSSL Lab. 
Besides of the research work I worked as teaching Assistant for two graduate courses on Social Media Analytics and Social Media Management. I reviewed some social media analytics and management tools and provided the class with hands-on training of the tools.

Research Fellow

Thought Beans

Managed outsourced web development projects from Denmark with teams of designers and developers working offshore in Pakistan. Following are some of the main tasks of this role
• Executing project information meetings with clients for the requirement analysis and providing a smooth communication channel between client and the company throughout the project.
• Effectively identify and documenting the system requirements from the client. Then analyze and document the business solution for the reference of the development team and the client.
• Planning and scheduling project timelines and milestones and making sure to deliver the project fulfilling client’s functional and time requirements.

Project Manager

Digital Transformation | AI I ProductOps I Agile Leadership | Product Management | Customer-Centric Innovation | Product Strategy | Design Thinking | Entrepreneurship

I help organizations to convert great ideas into awesome products loved by customers. My toolbox consists of strategic management processes and the magic of strong collaboration.

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