Marc Ziccardi's Linkedin Analytics

- Seasoned marketing professional with 28 years of experience in corporate marketing and internal communications for multi-million dollar companies across a diverse set of industries. - Respected leader of creative teams, external vendors and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand and drive revenue. - Extensive knowledge of all aspects of Marketing & Advertising: including: search engine marketing, Google pay-per-click campaigns, search engine optimization, lead generation, video creation, photography, website development, online advertising, social media marketing, e-mail campaigns, e-commerce/customer marketing, AI marketing technologies, print and direct mail advertising, as well as trade show strategy and logistics. - Expert in the technical, conceptual and content development of websites and promotional campaigns. Proven ability to drive customer traffic, generate response-rates and execute successful product launches. Specialties: Digital marketing strategy and execution, agency management, global business liaison, partnership marketing, online retail integration, video and interactive content development, integrated marketing campaigns, social media, digital media and SEM, blogging, e-mail marketing and online brand management.