Red Carrot

Federal - Marketing and Communications  Lead

Mainspring Consulting Group LLC

Lead marketing, communications and advertising efforts to drive sales and build brand awareness. Develop overall marketing plan and budget, approving campaigns, and measure the return on investment of various advertising methods.
- Develop, plan and direct multi-channel marketing and communications strategy (content, social media, email, public relations/public affairs, events)
- Build and implement annual marketing budget and plan 
- Lead public facing events from planning to execution
- Review current marketing trends to determine the effectiveness of different styles and strategies
- Manage partner and agency relationships
- Work with internal stakeholders such as SME’s (subject matter experts) to create content
- Work with cross functional teams to develop successful marketing and PR strategies/ 
- Create and maintain a successful brand and image 
- Manage the execute email campaigns
- Develop marketing strategies for new products or services that comply with current company standards

Marketing Director

Accenture

-Execute marketing and communications assignments for various Accenture organizational entities in alignment with the marketing and communications strategy

-Ensure successful program completion in terms of quality, effectiveness, time and budget. Programs can include advertising, internal communications, recruitment marketing, events & sponsorships, collateral / credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand and award/company recognition

-Serve as marketing counsel and adviser for internal groups.
Measure analytics results from programs, and provide information on relevant metrics to program owners as appropriate.

-Manage and forecast Global Marketing Program budget and ensure that global Health marketing leadership is kept appraised of progress against budgets and time-lines. Escalate appropriately any potential budget and time over-runs.

-Support the management and execution of flagship industry events that are part of the global Health marketing strategy.

-Ensure strict adherence to all communications policies and protocols.

Marketing Program Manager

Cyren

-Assist with global marketing campaigns & strategies
-Lead planning and implementation for local & international events 
-Create automated email marketing programs, landing pages & gated assets 
-Manage internal digital advertising: targeted digital display ads, Twitter & LinkedIn Sponsorships.
- Manage Website Content by maintaining web pages consistent with internal strategy and posting new content such as: website assets (white papers, brochures videos) and blog articles.
-Lead generation: segment and implement content syndication programs across industry relevant channels.
-Create internal marketing reports and communications to sales, employees and executives teams

Global Marketing Coordinator

LivingSocial

At LivingSocial I optimize email marketing campaigns for various merchants in multi-market locations. I utilize online and offline sources to aggressively research, develop, and cultivate the best promotions to run on LivingSocial's website and mobile application. Daily I assess merchant goals, determine cost per customer acquisition, propose a customized LivingSocial solution, and obtain commitment. I also track and report ROI on the performance of various merchant marketing campaigns via Microsoft excel.

Marketing Specialist

Cox Media Group

My daily duties included creating multi-media advertising campaigns for small, medium and large business to find the best advertising solutions for their marketing goals.  I successfully acquired and closed over $1.5 million in new business revenue coupled with $3.5 million in repeat business annually.  I also developed client proposals, wrote and edited ad copy while collaborating with “in-house” designers to create cutting edge advertisements to meet client needs. I acted as a liaison at various networking events to establish positive brand awareness for the AJC brand and administered presentations to C- level business executives.
Other duties include:
	Maximized return on investment (ROI) by analyzing metrics to determine campaign performance.
	Establish annual partnerships, sponsorships and contract agreements with local clients.
	Develop dynamic branding solutions to new and existing clients for run of site on Yahoo! .com, ajc.com. and Google.

Digital Marketing Consultant

pilotonline.com

•		Created monthly, quarterly and annual digital ad campaigns for local advertisers
	Acquired over $10K per month in new business revenue.
	Grew and maintained media campaigns.
	Mastered strategic negotiations with an 80% close ratio on new business.
	Created weekly revenue reports.
	Effectively manage current business accounts.
	Exceeded monthly sales goals in a commissioned based environment

Multi-Media Account Executive

Cox Communications

•	Marketed specific sales campaigns to pre-selected Cox cable customers. 
•	Verified consumer credit approval through an Equifax applications program.
•	Sold Cox digital cable, telephone, and high speed internet service to new and existing customers.
•	Activated and billed cable services

Sales

As a Marketing Director I lead marketing, communications, and advertising efforts to drive sales and build brand awareness. I have over 10 years of experience in marketing across different industries, from digital media to financial services to cybersecurity.

My core competencies include developing and implementing multi-channel marketing and communications strategies, managing partner and agency relationships, planning and executing public facing events, measuring the return on investment of various advertising methods, and creating internal marketing reports and communications. I also have a strong background in marketing automation, digital marketing, content management, and lead generation, as well as advanced skills in Google Analytics, Salesforce marketing Cloud, and Pardot.  I am passionate about combining AI and marketing to achieve success.

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