Zach Doty's Linkedin Analytics

Director of Online Marketing with 10+ years of experience developing impactful digital and search engine optimization strategies. Demonstrated success as a full stack SEO with proficiency in technical SEO, content marketing, analysis, strategy & leadership of distributed teams. In my opinion the awards, banner clients, P&L and the work come and go. The important, persistent questions remain, "Did I make a difference?", "Did it matter?", "Was it worth it?" The key to these questions lies in the relationships we form with our fellow teammates. I've been fortunate to encounter success early in my career. The success has been marked by the generosity of hard working, smart folks who have deeply invested in me. I am continually working towards the status of a practice and thought leader in digital marketing and SEO. I manage, create, drive and push the abilities of my team and myself forward whenever possible. The awards, banner clients, P&L and work are important. However, they are only by-products of my ultimate success factors: relationships and paying forward my time & talents generously. Select SEO and digital marketing speaking engagements/media: - AAF Houston - Blog Elevated - Fort Bend Internet Marketing Meetup - Houston Bloggers Association - Houston Chronicle (interviewed as subject matter expert) - Energy Digital Summit - UH Bauer MBA - University of North Texas I hold numerous digital marketing certifications and qualifications, including but not limited to: Scoring top 5% of SEO skill assessment badges on LinkedIn, scoring top 5% of Google Analytics skill assessment badges, Brightedge Certified Professional, Conductor Searchlight MVP and All-Star, various Google Analytics certifications for digital analytics, e-commerce analytics & app analytics, Twitter Flight School, LinkedIn Agile Marketing Foundations, Data Science of Marketing, Machine Learning for Marketing. Additionally, I have proficiencies in a range of digital marketing and SEO capabilities: light front-end development work (HTML, CSS, JSON-LD), Google Search Console, SEMrush, Ahrefs, Adobe / Omniture, IBM / Coremetrics, Google Tag Manager, various CMS, various office programs: Word, Microsoft PowerPoint, Excel, advanced data analytics, modeling and forecasting. Basic knowledge of SQL, basic exposure to R, Python and Windows Batch Script for Command Line. My interests include emerging technology, research, continuous learning, measured marketing experimentation and entrepreneurship. I regularly speak on marketing strategy, digital marketing, SEO and other topics in the community.