Zobaer Morshed's Linkedin Analytics

Your agency's reports are questioned. Your clients' ad spend is leaking. Proving ROI is a constant battle against messy data. That's where I come in. As a Digital Analytics Architect, I'm the technical partner agencies trust to drive growth for their diverse client portfolios—from e-commerce to B2B lead gen. I don't just fix tracking; I build scalable, privacy-compliant measurement frameworks that empower you to deliver accurate results, retain clients, and grow confidently. If you can't trust your numbers, you can't scale. HOW I EMPOWER AGENCIES & BRANDS: › Architect Scalable Tracking: Design & deploy robust GTM (web & server) and GA4 infrastructures with custom data layers & governance for clean, future-proof data. › Implement Advanced Conversion Tracking: Implement server-side Meta CAPI, Google Ads Enhanced Conversions, & multi-channel attribution to capture the true value of marketing spend. › Optimize E-commerce & Lead-Gen: Deploy Enhanced Ecommerce tracking (Shopify/WooCommerce) for funnel & LTV insights. Configure complex lead-gen tracking to improve lead quality & lower CPA. › Build Actionable Dashboards: Create automated, real-time Looker Studio dashboards for clear client & team insights, eliminating manual reporting. › Ensure Privacy & Compliance: Ensure GDPR/CCPA compliance by configuring Google Consent Mode v2 & integrating with CMPs like OneTrust and Cookiebot. WINS & IMPACT: ✅ Acted as the go-to analytics partner for leading agencies (US, UK, EU, AU), providing the technical backbone to deliver accurate results & scale client accounts. ✅ Directly scaled 7-8 figure Shopify stores by implementing full-funnel attribution & POAS measurement. ✅ Solved complex server-side GTM & Meta CAPI challenges, fixing iOS data loss & making agency reports more accurate. ✅ Saved agency teams 20+ hours/month by building automated reporting systems that provide real-time performance clarity. CORE COMPETENCIES & TECHNICAL STACK: Google Analytics 4 (GA4) | Google Tag Manager (GTM) | Server-Side Tagging (Stape) | Meta Conversion API (CAPI) | Google Ads Enhanced Conversions | Looker Studio & Supermetrics | Shopify & WooCommerce | Consent Mode v2 (GDPR/CCPA) | JavaScript & HTML/CSS | Multi-Channel Attribution | Data Layer Architecture Ready to provide clients with data they can actually trust? Let's talk. I offer a complimentary Analytics Audit & Strategy Call for agencies looking to enhance their measurement capabilities. Book Your Free Agency Audit: https://calendly.com/z-morshed Email: [email protected]