Zoe Guelfand's Linkedin Analytics

Strategic and creative marketer with a strong foundation in product positioning, go-to-market strategy, and sales enablement, specifically within cloud security, DevSecOps, cybersecurity, and the SaaS B2B ecosystem. I specialize in turning customer insights into compelling messaging that resonates with technical audiences and drives pipeline growth. Think of me as the translator between technical complexity and market clarity, fueling awareness, engagement, and revenue growth. My background blends GTM execution, campaign development, and community engagement with a passion for storytelling that simplifies complex technology. Whether launching outreach marketing campaigns, enabling sales, or refining messaging for technical buyers, I bring clarity, energy, and a deep understanding of what moves markets. From launching outbound GTM motions and engaging strategic ABM accounts, to gathering competitive intel and refining persona-based messaging, I sit at the intersection between Product, Sales, and Marketing to bring stories to life and deliver measurable impact. Key Areas of Focus: ✅ Product Messaging & Competitive Positioning ✅ GTM Campaign Strategy & Pipeline Acceleration ✅ Sales Enablement & ICP Development ✅ DevSecOps, Cloud, MLOps, & SSC Security ✅ B2B Marketing Strategy ✅ ABM, Growth Campaigns & Buyer Journey Optimization Outside of work, you’ll probably find me dancing salsa, deep in VR, refining investments and financial strategies, or geeking out over the latest tech trends. I’m all about bold storytelling, smart GTM moves, and building bridges between people and products. Let’s connect! #ProductMarketing #Cybersecurity #Growth #SoftwareSupplyChain #DevSecOps #CloudSecurity #B2BMarketing #GTMStrategy #WomenInTech #SaaS #SalesEnablement #TechnicalMarketing