Primal Strength 

My role is a mix of sales and community building. I manage our online groups and socials, creating spaces where gym owners, PTs and fitness enthusiasts connect, share ideas and get support. By building strong relationships and adding value, I’ve been able to consistently turn community engagement into new business and long-term partnerships.

On the sales side, I work with clients from start to finish on their gym projects — from full commercial fit-outs to bespoke home gyms. I guide them through every step, from design and kit selection to install, making sure the end result matches their vision.

For me, it’s all about people first: building trust, growing communities, and making sure every customer has the best experience with us.

Sales and Community Manager

Sales Manager

Zoe | Fitness Business Mentor

I coach personal trainers on how to sell their services with confidence. 

I teach coaches how to create an amazing service and product which is EASY to sell to their demographic. 

Instagram: @zoe_businesscoach

Fitness Business Mentor

The Gym Group

Moved from the gym group irvine to Glasgow south. 

Key wins: 

Improved OSAT (member service KPI) by 25% in the first 3 months.

Improved staff retention by 80%

Hit 100% in all health and safety audits

General Manager

Pre sale club, first small box gym in Scotland. 

Key wins: 

Hit 120% of initial pre sale targets. 

Received recognition from HO and Regional Manager for making the top 3 for membership growth in the region. 

100% staff retention from opening. 

Recognition from HO for hitting consistent and high numbers.

Anytime Fitness UK

GM at Anytime Fitness Bishopbriggs. 

Key wins: 

100% staff retention in 1 year I covered for Mat Leave. 

Led and created new Personal Training model for all 3 franchisee clubs. 

Hit each monthly target set by the owner.

Club Manager (Mat Leave Cover)

PureGym

In the 1 year I covered at PureGym, I worked between Clydebank and Glasgow Charing Cross. 

Charing Cross key wins: 

Achieved AGM of the quarter for the region

Grew the PT team by 60% 

Hit all KPI’s, including group exercise numbers, retention of members, new members, staff retention and audit score. 

Clydebank key wins: 

Grew the PT team from 5 to 12 within 5 months. 

Increased member retention and staff retention. 

Implemented new community initiatives to increase member retention. 

Hit new high numbers for the club on health and safety audits.

Assistant gym manager (Fixed Term Contract)

Xercise4Less

Acting as a Personal Training mentor to newly experienced PT’s
Partake in Interviews of potentially new Personal Trainers
Leading Personal Training sessions
Generating own client leads/Assisting other PT’s to generate their own leads
Gym Floor Work
Instructing classes such as, HIIT, Spin, Abs Class & Body Conditioning.

Senior Personal Trainer

Reform PT

-Managed Freelance Personal Trainers 
-Carried out banking for wages and invoices 
-Maintained equipment and upgrade of equipment.
-Marketed Reform to gain leads of potential clients and members 
-Outreach and events to get exposure of our studio 
-Marketing for social media and website 
-Led 1-1 Personal Training and Group PT
-Created our own brand group X

Owner/Personal Trainer

The fitness industry is all I’ve ever known — 15 years and counting.

I started out running my own 1:1 PT studio, then moved into gym management before joining Primal Strength as a Sales Manager. Since then, I’ve stepped into a Sales & Community Manager role where I get to combine both sides of what I love: helping people design their dream gym and building a community around it.

Day to day, I’m working with clients on everything from full commercial fit-outs to home gyms, guiding them through design, kit selection and install. Alongside that, I manage our online groups and socials, making sure there’s a place where gym owners, PTs and fitness enthusiasts can connect, get support and share ideas.

For me it’s simple. Build relationships, add value and make the whole process as easy as possible for the people I work with.

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