Zoe Koumbouzi's Linkedin Analytics

Growth tips for travel & hospitality tech startups and scaleups: ➡️ Stop talking about features and start talking about benefits. ➡️ Stop trying to win a sea of sameness and start talking about your unique category. ➡️ Stop leaving marketing as an afterthought, and start including it as part of your 360 sales strategy. All of this is possible, even in our niche. Hi, I'm Zoe, a fractional Head of Marketing / CMO helping hospitality tech startups and scaleups to grow by correctly communicating product to the right audience at the right time. You'd be amazed at how few are doing this well, and how much opportunity there is to stand out and gain the attention of your clients. What people say about me: "Zoe's insights and support have been invaluable in elevating my professional presence and achieving my goals." (Roeland Verhamme, CEO ExpectMe) “Zoe is a high-energy and passionate professional. Her enthusiasm is contagious and inspires those around her. She consistently brings a relentless commitment to excellence in her work.” (Neil James, VP of Global Operations, Shiji) “Your resilience combined with incredible organisation and follow up, plus the ability to face difficult situations with grace and utmost professionalism is incredible!” (Danica Smith, Director of Product Engagement & Strategy, Shiji) “Over the years I have worked on numerous marketing projects with Zoe, including webinars, guides, and data reports. I have always found her to be highly professional and dependable, with a can-do attitude that I appreciate. She is extremely well-liked and respected by her colleagues, including me.” (Daniel Craig, Founder at ReKnown) Areas of expertise: ➡️ Product marketing ➡️ B2B tech and SaaS ➡️ LinkedIn marketing ➡️ Project management ➡️ B2B marketing strategy ➡️ Content & communications ➡️ Global marketing operations ➡️ Online reputation & personal branding How it works: ➡️ 30-min free of charge discovery call. ➡️ Top level proposal to discuss scope and fees. ➡️ I work by project, retainer, or free standing sessions. My proudest achievement: After a career hiatus to have my 3 children by age 32, I started at the very beginning again - in a call centre. Through study, hard work, and strategic negotiation in the corporate world, I increased my salary by 500% in just seven years, all while being a single expat mum to young children. Navigating that part of my life and being here today, with my family well and taken care of and on my own path to career freedom, is my proudest achievement.